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Case study
Publication date: 29 June 2021

Nikhil K. Mehta, Shubham Chourasia and Aswini Devadas

This case uses concepts from Korten’s strategies of development-oriented four generations of non-government organizations (NGOs) and social psychology such as stereotypes…

Abstract

Theoretical basis

This case uses concepts from Korten’s strategies of development-oriented four generations of non-government organizations (NGOs) and social psychology such as stereotypes, prejudices and actions to explain the social phenomenon. In furtherance, the case presents Aristotle’s approach to creating a message for masses that include use of ethos, pathos and logos. Stood’s (2017) narrative, engagement and technology (NET) model of social leadership was used to analyse the characteristics of social leaders.

Research methodology

Prima facie the case was developed from primary sources i.e. interviewing with Ashish Thakur. Literature from secondary sources was obtained to make teaching notes. List of references is presented towards the end that depicts the use of textbooks, research papers, websites and blogs. This case was tested in the classroom with MBA students learning business communication.

Case overview/synopsis

The case dealt with the challenges of an NGO that included conducting respectful last rites of unclaimed dead bodies. As the NGO grew, Ashish Thakur, the initiator of Moksh started facing resource management challenges, namely, volunteer induction, fundraising and managing non-human resources. These issues are deeply embedded in several social stereotypes about dead bodies. Learning covers strategies of four generations of NGO development, a NET model of social leadership, breaking social stereotypes related to dead bodies and last rites (necrophobia), designing social communication and opportunity to assess faulty rationalizations and do critical thinking around the socio-religious practices.

Complexity academic level

This case is intended to be used for the students of the social leadership or social entrepreneurship, social psychology, business communication or communication skills, organizational behaviour, advertising and social media.

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Case study
Publication date: 18 August 2021

Rebecca J. Morris

Abstract

Details

The CASE Journal, vol. 17 no. 3
Type: Case Study
ISSN:

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Article
Publication date: 11 July 2024

Ann Francis, Vandana Padmanabhan and Albert Thomas

Contemporary construction techniques provide benefits of speed and cost savings on a large scale, and is viable in urban regions with exorbitant housing demand. In rural areas…

195

Abstract

Purpose

Contemporary construction techniques provide benefits of speed and cost savings on a large scale, and is viable in urban regions with exorbitant housing demand. In rural areas, where scale and access to technology are unavailable, locally prevalent vernacular architecture and methods are more suitable. Although vernacular construction techniques have historically proven more sustainable and climate-sensitive, the lack of skilled labour and lack of versatility in material selection limits its application on large-scale projects. This study explores the choice of building design and technology, from the context of embodied energy, carbon and other life cycle impacts for housing construction.

Design/methodology/approach

Life cycle assessment (LCA) that evaluates impacts due to the products/processes is used to analyse different construction techniques. Further a detailed estimation of embodied carbon and embodied energy is done for both “vernacular” and “contemporary” choices of construction methodology for a case study project.

Findings

The building constructed using vernacular techniques has lower embodied carbon and energy by over 30% compared to the other clusters designed using contemporary confined masonry techniques. However, with a few external interventions the contemporary methods can be implemented with improved sustainability.

Research limitations/implications

The limitation of the study is that it presents a case study-based exploration into comparing construction techniques to provide a practical understanding of making sustainable design choices and, hence, is limited to two construction methods. However, the same method could be extended to compare other construction techniques. Furthermore, it does not present a whole building LCA since the operating phase impacts are assumed to be fairly constant for such housing type, irrespective of the chosen method. Similarly, the demolition phase or the potential of reuse of the waste generated, water consumption and cultural and social heritage are not investigated in comparing the alternatives. Nevertheless, future studies could perform extensive exploratory and modelling studies on the operation phase and demolition phase to understand these impacts further.

Practical implications

In mass housing projects that belong to the so-called “affordable housing” or low-income housing category, sustainability concerns are not yet at the forefront of the decision-making process. Therefore, this study emphasizes the importance of incorporating sustainability into building design and construction and making sustainability accessible to even low-income communities. Adequate planning, social awareness initiatives and imparting skills and knowledge of sustainability to these communities are of utmost importance. The choice of design and materials should be encouraged by keeping in mind lower upfront costs as well as low maintenance and operational costs.

Social implications

The primary implications of the study are that the vernacular technologies are much superior in terms of sustainability in comparison to conventional construction of RCC framed structures as well as contemporary construction methods such as confined masonry. However, the implementation of such techniques presents significant challenges such as a lack of skilled forces, increased maintenance and lack of flexibility to minor modifications. Hence, although being a sustainable choice its acceptance and execution present practical difficulties. Therefore, this study primarily aims to reinforce the belief in vernacular architecture and techniques to build sustainable and resilient communities while highlighting the challenges of the modern world in implementing them.

Originality/value

Most studies advocate using construction methods based on their ease of implementation, maintenance or cost. However, this study highlights the importance of considering the aspect of sustainability in the context of the choice of methods for housing construction in urban and semi-urban areas. This study also addresses the need not to overlook vernacular construction technologies while selecting technology for housing for low-income communities.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

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