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Article
Publication date: 1 June 2015

Tien-ming Cheng, Shu-yun Chang and Zhong-Ping Dai

– This study aims to probe into the effect of tourists’ novelty-seeking on situation involvement and satisfaction for the Yanshuei Fireworks Festival in Taiwan.

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Abstract

Purpose

This study aims to probe into the effect of tourists’ novelty-seeking on situation involvement and satisfaction for the Yanshuei Fireworks Festival in Taiwan.

Design/methodology/approach

This study investigated 302 tourists participating in the Fireworks Festival and constructed causal relations among variables by structural equation modeling.

Findings

The results suggested that when tourists’ novelty-seeking in fireworks festival is stronger, their situation involvement in the activity will be immediately enhanced. When fireworks festival participants’ situation involvement is higher, their satisfaction is also higher. Situation involvement has a complete mediating effect between novelty-seeking and satisfaction.

Research limitations/implications

Because the fireworks festival only lasts for 48 hours, and the subjects must be tourists who have just experienced fireworks, it can only adopt convenience sampling instead of random sampling. However, to avoid homogeneity, in each group, this study only selected one person for the questionnaire survey.

Practical implications

First, they should enhance the designed activities to create novelty; for instance, design the instruction and practice of the manufacturing of fireworks. By explanation, they enhance tourists’ learning about the display of fireworks and folk religion to satisfy participants with different degrees of novelty-seeking. Second, they can enhance the construction of situations for playfulness. For instance, upon the condition of security, the units can allow tourists to arrange fireworks independently or by group to have more fun. In addition, every year, they can display fireworks according to the Chinese Zodiac symbols to satisfy tourists’ desire of novelty-seeking and enhance their satisfaction.

Originality/value

From the perspective of theoretical development, this study explores and validates the mediating effects of tourists’ situation involvement in festivals between novelty-seeking and satisfaction to fill the gap of previous research.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 9 no. 2
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 21 September 2012

Shu‐Yun Cheng, Ming‐Tien Tsai, Nai‐Chang Cheng and Kun‐Shiang Chen

This study proposes integrating the perceived risk and social influence literatures on online group buying (OGB) intentions with the basic TAM variables (perceived usefulness and…

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Abstract

Purpose

This study proposes integrating the perceived risk and social influence literatures on online group buying (OGB) intentions with the basic TAM variables (perceived usefulness and perceived ease of use).

Design/methodology/approach

Based on an empirical survey of 304 online adopters of OGB in Taiwan, the paper uses structural equation modeling to confirm the research model.

Findings

The results reveal that perceived critical mass had the largest total effect on intention to use group buying websites. The findings also indicate that perceived usefulness and a sense of virtual community (SOVC) have significant effect on OGB intention. In addition, both perceived ease of use and website quality influence perceived usefulness. As expected, perceived risk has negative effect on OGB intention.

Research limitations/implications

This study only considered buying intention with regard to foodstuffs, and it is unclear whether these analytical results can be generalized to other items. Further research could apply this model to examine group coupons (such as discount vouchers for restaurants).

Practical implications

To sustain a successful group buying website, attention must be paid to enhancing user's SOVC, enlarging the critical mass, and lowering the perceived risk. Practitioners can apply the findings of this study to focus on the determinants of success for their online shopping websites.

Originality/value

Theoretically, while drawing upon TRA studies, this paper provides a model that is capable of lending an understanding of the determinants of OGB intention. From a managerial perspective, the findings indicate that webmasters can improve or manage website members' buying intentions by increasing the sense of virtual community and critical mass.

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Article
Publication date: 8 May 2019

Mohamed Asmy Bin Mohd Thas Thaker, Anwar Bin Allah Pitchay, Hassanudin Bin Mohd Thas Thaker and Md Fouad Bin Amin

This paper aims to test the factors that can influence the adoption of Islamic mobile banking services among the current users in Malaysia.

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Abstract

Purpose

This paper aims to test the factors that can influence the adoption of Islamic mobile banking services among the current users in Malaysia.

Design/methodology/approach

A sample of 250 current users of Islamic mobile banking services provided opinions about their intention to adopt Islamic mobile banking services. Later, the data are analysed using partial least squares approach.

Findings

Perceived usefulness and risk are the factors that influence the intention to adopt Islamic mobile banking services among the existing users.

Research limitations/implications

There are some limitations of the current study. The sample size and area of study becomes the obvious limitations. Thus, there is a need for caution in the interpretation of the results and the conclusion cannot be as generalised. Besides, the use of current factors might limit the ability to explore other potentially important determinants of the users. Thus, future research can be conducted by incorporating new factors and provide new insights for Islamic mobile banking services. In addition, the sample is biased towards people who are currently using mobile banking services.

Practical implications

By understanding these factors among the customers, it would help the industry player, particularly Islamic financial institutions to plan and strategise appropriate policies and support necessary programme on diversifying and promoting financial transaction using mobile banking services among their existing and potential customers.

Originality/value

This paper offers an additional literature on Islamic mobile banking, especially from the Malaysian context. There is a lack of study that focusses on Islamic mobile banking services. The paper is considered to be the first attempt to examine factors that influence Malaysian Islamic banking customers to adopt Islamic mobile banking services, which is not often considered in previous studies.

Details

Journal of Islamic Marketing, vol. 10 no. 4
Type: Research Article
ISSN: 1759-0833

Keywords

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