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1 – 10 of 10Shu-Hua Wu, Tung-Pao Wu, Edward C.S. Ku and Joyce Hsiu Yu Chen
This study examines how professional technicians' teaching styles and students' learning readiness affect cooking skills performance in culinary inheritance.
Abstract
Purpose
This study examines how professional technicians' teaching styles and students' learning readiness affect cooking skills performance in culinary inheritance.
Design/methodology/approach
This study constructed a learning performance model from the situated cognition perspective using a sample of students at universities and vocational colleges on a professional technician course. A total of 4,000 questionnaires were mailed to students, of which 2,018 were returned.
Findings
Students regard technical professors as teaching experts and expect them to care for their learning, while professional technicians' knowledge sharing significantly increases students' learning performance. The findings provide insight into professional technicians' teaching styles for academics.
Originality/value
This study focuses on the situated cognition perspective and its correlation with students' learning performance and discusses professional technicians' knowledge sharing as an important influencing factor.
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This study aims to analyze how restaurants' collaboration with mobile food delivery applications (MFDAs) affects product development efficiency and argues that technological…
Abstract
Purpose
This study aims to analyze how restaurants' collaboration with mobile food delivery applications (MFDAs) affects product development efficiency and argues that technological capabilities moderate relational ties impact the joint decision-making and development efficiency of restaurant products.
Design/methodology/approach
A product development efficiency model was formulated using a resource-based view and real options theory. In all, 472 samples were collected from restaurants collaborating with MFDAs, and partial least squares structural equation modeling was applied to the proposed model.
Findings
The findings of this study indicate three factors are critical to the product development efficiency between restaurants and MFDAs; restaurants must develop a strong connection with the latter to ensure meals are consistently served promptly. Developers of MFDAs should use artificial intelligence analysis, such as order records of different genders and ages or various consumption attributes, to collaborate with restaurants.
Originality/value
To the best of the authors’ knowledge, this study is one of the few that considers the role of MFDAs as a product strategy for restaurant operations, and the factors the authors found can enhance restaurants’ product development efficiency. Second, as strategic artificial intelligence adaptation changes, collaborating firms and restaurants use such applications for product development to help consumers identify products.
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Shu-Hua Wu, Edward C.S. Ku and Tung-Pao Wu
This research aimed to analyse the relationships between chefs' knowledge, learning with suppliers and restaurant sales performance.
Abstract
Purpose
This research aimed to analyse the relationships between chefs' knowledge, learning with suppliers and restaurant sales performance.
Design/methodology/approach
A performance model was formulated, and the hypotheses were evaluated using partial least squares (PLS). The research questionnaires were sent by post to the chefs who confirmed leading for product innovation in the restaurants and yielded 166 completed questionnaires.
Findings
Whilst the chef is developing new products, restaurant operations should pay attention to the supplier's subsequent income convenience. Additionally, through the cooperation of chefs and suppliers, innovative and valuable products can improve restaurant performance and maintain a competitive advantage. Moreover, tacit knowledge sharing can become a chef's ability to learn and provide competitive advantages and benefits to restaurants.
Originality/value
Valuable products can be advantageous to restaurants and increase restaurants' operating performance. Moreover, the development of new products is important for restaurants' operations. Further, chefs will understand market trends and make the culinary innovation process closer to the market by learning from their colleagues and partners. Additionally, chefs prefer culinary creation to provide more tacit knowledge with suppliers.
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Service robots with advanced artificial intelligence (AI) can collect data on customer preferences, understand complex requests, improve services, and tailor marketing strategies…
Abstract
Purpose
Service robots with advanced artificial intelligence (AI) can collect data on customer preferences, understand complex requests, improve services, and tailor marketing strategies. This study examined how perceived relatedness, perceived warmth, and customer–AI-assisted exchanges (CAIX) of service robots affect customer service competencies and brand love through service-robot intimacy.
Design/methodology/approach
A brand love model was developed based on the AI device using acceptance and an emotional perspective. Data were collected from customers who had dined in robot restaurants; 415 questionnaires were completed, and partial least squares analysis was adapted to the proposed model.
Findings
The results demonstrate that the perceived relatedness, perceived warmth and CAIX of service robots affect the intimacy of robot restaurants. Customers who feel friendly and satisfied with a restaurant’s service robot will recommend it to their friends.
Research limitations/implications
This study draws on theory and existing literature to identify principal factors in robot restaurant service capabilities. Future research can include service robot data analysis capabilities and adoption process factors as the direction of customer relationship management research while also exploring the influence of AI computing on restaurant supply chains. Likewise, the agility of service robots in the stages of innovation can be discussed in future research based on different theories, which will bridge unique insights.
Practical implications
The findings of this study emphasize the relationship between service robots and restaurant brand love and propose specific practice areas for restaurants.
Originality/value
This study expands the main issue of current brand love research from traditional restaurant operations to the novel field of humanoid service robot restaurants. It enriches our understanding of how consumers’ emotional fondness for a brand affects their behavioural intentions.
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Jyh-Jeng Wu, Ying-Hueih Chen, Shu-Hua Chien and Wei-Kuang Wu
The purpose of this paper is to apply trust perspective and attachment theory and determined that relational embeddedness, anxiety attachment, and avoidance attachment are major…
Abstract
Purpose
The purpose of this paper is to apply trust perspective and attachment theory and determined that relational embeddedness, anxiety attachment, and avoidance attachment are major factors influencing the trust of tenants in owners/developers of shopping centers. The authors also examined whether tenants transfer this trust to new shopping center developers and the consequent effect on relational performance.
Design/methodology/approach
This research was empirically based on primary data collected from new shopping center developers and the consequent effect on relational performance. Structure equation modeling was employed to verify and validate the research model.
Findings
Data collected from 250 shopping center tenants were analyzed, and the findings indicate that relational embeddedness, anxiety attachment, and avoidance attachment positively affect the trust of store tenants in the owners or developers of shopping centers. Furthermore, the authors determined that trust in existing shopping center developers was transferred to new shopping center developers, which consequently enhanced relational performance.
Originality/value
The findings contribute to trust transfer research and provide actionable guidelines to organizations intending to provide intermediary business services.
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Costinel Dobre, Anca-Maria Milovan, Gheorghe Preda and Remus Naghi
This study aims to integrate the perspectives offered by TAM and related models, respectively, the theory of values, to examine the impact of branded mobile shopping apps…
Abstract
Purpose
This study aims to integrate the perspectives offered by TAM and related models, respectively, the theory of values, to examine the impact of branded mobile shopping apps perceived value dimensions on continuance and recommendation intention.
Design/methodology/approach
A quantitative research was conducted online on a sample of 459 Romanian consumers to investigate how various facets of the perceived value of mobile shopping apps of some fashion brands influence continuance intention and the intention to recommend mobile apps. Sample selection implied a mixed non-probability method, convenience sampling and snowballing method, and the research hypotheses were tested using structural equation modelling (SEM) and path analysis.
Findings
This study validates significant positive relationships between perceived ubiquity, app incentive, respectively, epistemic value of branded mobile shopping apps and continuance intention, and between perceived hedonic value, social value, continuance intention and the intention to recommend branded mobile apps.
Originality/value
The research provides a deeper understanding of the influence played by the perceived value of mobile shopping apps on the consumer post-purchase behaviour and takes into consideration the mediating role of continuance intention for the perceived value and recommendation intention relationship.
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Ying-Hueih Chen, Jyh-Jeng Wu and Shu-Hua Chien
The purpose of this paper is to incorporate social exchange theory to elaborate on the antecedents that underlie consumers’ trust of innovative financial product providers. In…
Abstract
Purpose
The purpose of this paper is to incorporate social exchange theory to elaborate on the antecedents that underlie consumers’ trust of innovative financial product providers. In particular, this study investigates the mediating role of positive moods in stimulating customer trust.
Design/methodology/approach
The research model was tested using data collected from 440 elite customers from top-ten financial holding companies in Taiwan. Structure equation modeling was employed to verify and validate the research model.
Findings
The findings suggest that initial trust and customer involvement significantly and positively impact customer moods. In addition, customer initial trust, involvement, and positive moods significantly influence customers’ trusting belief of service providers.
Research limitations/implications
This study focussed on the financial services industry only. While this industry represents an ideal new product development context, future research is needed to test the theory in different industries.
Practical implications
The research findings advance the understanding of how to successfully build customer trust for innovative products.
Originality/value
Current research unfolds the impact of customer involvement on trust development and supplements existing trust study findings by examining the mediating effect of positive mood on trust development through quantitative research. The research findings increase the understanding of how customers develop trust with service provider.
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Marci Hunsaker, Francis Howard, Shu‐Hua Liu and Jennifer Davis
The purpose of this paper is to present a virtual library plan created by library directors of the 23 California State University (CSU) system campuses. The information literacy…
Abstract
Purpose
The purpose of this paper is to present a virtual library plan created by library directors of the 23 California State University (CSU) system campuses. The information literacy portion of the project offers a repository of high quality interactive digital learning objects (DLOs) in the MERLOT repository. Therefore, DLOs created locally at the Dr Martin Luther King, Jr Library at San José State University (SJSU) focus on topics that supplement the “core” DLO collection.
Design/methodology/approach
This case study presents planning assumptions for developing local content that complements a California State University (CSU) system collection of high quality interactive information literacy DLOs. The authors also offer suggestions from the professional literature that guide their application of such Web 2.0 tools as wikis, podcasts, and tagging to create supplemental learning modules for their local information literacy instruction program.
Findings
Web 2.0 Digital Learning Objects are essential components of an efficient academic information literacy program comprised of face‐to‐face and “on demand” virtual approaches. The California State University (CSU) system has identified a core set of DLOs, which are easily available in the MERLOT open access repository. Local development efforts, then, focus on the design and creation of DLOs of local significance.
Practical implications
Librarians at the Dr Martin Luther King, Jr Library in San José, California, USA, are developing local content for Web 2.0‐enabled information literacy instruction. These developments occur within the context of a 23 campus initiative, originating at the Chancellor's Office, which has identified high quality information literacy digital learning objects (DLOs). This core open access collection intends to fulfill academic libraries'core instructional needs and is freely available to any library through the open access MERLOT repository by any library
Originality/value
This paper recommends an approach for local production of virtual information literacy content which benefits from harvesting the “best of the best” currently available on the internet.
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Abstract
The concept of national fitness has promoted the construction and development of public sports. And how to effectively implement the layout of urban public sports planning has become a hot topic. Based on this, in the study, the layout and integration of the public sports cities in modern cities for the national fitness were mainly discussed. First of all, the research background of the planning and layout of public sports in modern cities under the concept of national fitness was expounded, and the development of urban public sports theory was briefly outlined. Then, the planning and layout of public fitness in modern cities were analyzed. Finally, through the planning and construction projects of public sports in modern cities, the design of public fitness corridor, community road and Sports Park was carried out. It is proved that the scientific and rational planning of sports cities can promote the development of the city.
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