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The purpose of the study was to identify (1) whether aspects of expectancy-value judgments (EVJ) of uses and gratifications, such as novelty, fashion/status, sociability and relaxation, influenced trust in augmented reality (AR) apps; (2) whether trust in AR apps influenced usage intention toward AR apps and online/offline store patronage intention and (3) the moderating effect of consumer self-determination.

Mobile users (n = 630) were drawn from a USA market research company. The proposed model was tested by structural equation modeling with maximum likelihood estimation.

The study found that trust in AR apps was a determinant of usage intention toward AR apps and online/offline store patronage intention. Novelty and fashion/status for EVJs of uses and gratifications affected trust in AR apps. Sociability for EVJs of uses and gratifications negatively affected trust in AR apps. Users' self-determination moderated the influence of users' trust in AR apps on usage intention toward AR apps and online/offline store patronage intention.

First, the study elaborates on the impacts of the underlying aspects of an EVJ model of uses and gratifications regarding AR apps on trust in AR apps and EVJ model's influence on usage intention toward AR apps and online/offline store patronage intention. Second, the results of the study suggest useful strategies involved in the development of consumer-driven AR apps that satisfy users' needs and desires.

The apparel industry must produce many different types of products in small quantities in shorter lead times. Trade journals and researchers have emphasized the importance of the right sewing system for achievement of high productivity rates. However, the findings of this research suggest that the actual technology of a sewing system is only one factor in achieving higher productivity. Product type was also highly correlated with high level of productivity. Considering the preliminary findings from this study, a manager should evaluate carefully the plant and the product before selecting a sewing system. Without more detailed analysis, managers should not change sewing systems just to get a new sewing system. The findings of this study suggest the need for more exploration of sewing systems including the impact on productivity.

The purpose of this paper is to identify attitudes, behaviors, motivations, and consumption patterns of potential and current consumers of organic cotton products in the Hawaii market.

Data were collected from face‐to‐face structured interviews from an intercept sample of 420 Hawaii consumers. Data were analyzed with descriptive statistics, chi‐square tests and correlation analysis to provide additional information about the association of variables.

Significant associations were found between gender and knowledge about organic cotton, between cotton preference and ethnicity, and between cotton preference and knowledge of differences among organic and conventional cotton. This study also found that people who preferred organic cotton were more likely to purchase organic products and were more concerned about the environment than people who preferred conventional cotton, and that people who owned organic cotton products were more eco‐literate than people who did not own organic cotton products. A profile describing characteristics of organic cotton consumers was developed which may assist organic product producers, marketers, and sellers.

This research only involved collecting and analyzing information from participants in Hawaii, therefore, more research may be needed to compare characteristics of potential organic cotton consumers in different regions of the USA.

In addition to providing researchers with further understanding of potential and current organic cotton consumers, this study may provide organic product producers and sellers further insight about their potential customers which may help develop better ways to market their products.

The purpose of this study was to explore the dimensions of apparel manufacturing strategy (i.e. cost, quality, flexibility, delivery time) and their relationship to style and sewing systems. U.S. apparel producers are seeking strategies that will make their production competitive to production in low wage countries. Two style types were defined: new styles and standardized styles. Results indicated that the production of new styles of apparel is related to the manufacturing dimensions of quality and delivery. The standardized style is related to the dimension of cost. Significant associations were also found between the multiple‐sewing systems used by plants and dimensions of manufacturing strategy (cost, delivery, and flexibility).