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This study aims to address the need for robust conceptual foundations in the digital nomadism discourse through a systematic literature review (SLR). It delves into digital nomadism within sustainable tourism, providing valuable insights to foster community development.

This study uses a rigorous eight-step process that combines an SLR and a system dynamics approach. In the SLR phase, the authors use the theory, context, characteristics and methodology framework to identify key variables for a dynamic model of sustainable tourism through digital nomadism, following detailed search and selection criteria based on PRISMA guidelines. The second phase uses causal loop diagrams (CLDs) from the literature review to visualize relationships and inform future research directions. The CLD model is validated through literature-based and stakeholder interaction processes, focusing on the social, economic and environmental dimensions, resulting in the development of a robust conceptual model.

This study identified 28 theories, including agency–structure theory, travel career ladder theory, stakeholder theory and grounded theory, among others. Semi-structured interviews were the primary research method. Major themes explored encompass community interactions, work lifestyles, cultural aspects, financial considerations, infrastructure and policy. The proposed conceptual model aims to scrutinize relationships across economic, environmental and social dimensions, providing a foundation for investigating and promoting sustainable tourism.

Policy implications involve refining taxation policies to maintain tax bases, promoting collaborative economic models and enforcing environmental regulations. Additionally, integrating community planning infrastructure and implementing demographic strategies to manage potential population shifts are crucial. Policies supporting education, skill transfer, health and well-being initiatives contribute significantly to fostering sustainable tourism practices and enhancing community vitality.

To the best of authors’ knowledge, this study is the first in the digital nomadism space to propose a conceptual model for sustainable tourism adoption.

本研究通过系统的文献综述解决了数字游牧话语中对坚实概念基础的需求。它深入研究了可持续旅游业中的数字游牧主义, 为促进社区发展提供了宝贵的见解。

本研究采用严格的八步流程, 结合了系统文献综述（SLR）和系统动力学方法。在 SLR 阶段, 我们利用 TCCM 框架, 遵循基于 PRISMA 指南的详细搜索和选择标准, 通过数字游牧主义确定可持续旅游业动态模型的关键变量。第二阶段利用文献综述中的因果循环图（CLD）来可视化关系并为未来的研究方向提供信息。 CLD 模型通过基于文献和利益相关者互动过程进行验证, 重点关注社会、经济和环境维度, 从而开发出稳健的概念模型。

本研究确定了 28 种理论, 包括代理结构理论、旅游职业阶梯理论、利益相关者理论和扎根理论等。半结构化访谈是主要的研究方法。探讨的主要主题包括社区互动、工作生活方式、文化方面、财务考虑、基础设施和政策。提出的概念模型旨在审查经济、环境和社会维度之间的关系, 为调查和促进可持续旅游业提供基础。

政策影响包括完善税收政策以维持税基、促进协作经济模式以及执行环境法规。此外, 整合社区规划基础设施和实施人口战略以管理潜在的人口变化也至关重要。支持教育、技能转让、健康和福祉举措的政策对促进可持续旅游实践和增强社区活力做出了重大贡献。

据作者所知, 这项研究是数字游牧领域第一个提出可持续旅游业概念模型的研究。

Este estudio aborda la necesidad de fundamentos conceptuales sólidos en el discurso del nomadismo digital, mediante una revisión sistemática de la literatura. Profundiza en el nomadismo digital dentro del turismo sostenible, proporcionando un conocimiento valioso para fomentar el desarrollo comunitario.

Este estudio emplea un riguroso proceso de ocho pasos que combina una revisión sistemática de la literatura (SLR) y un enfoque de dinámica de sistemas. En la fase SLR, utilizamos el marco Teoría-Contexto-Características-Metodología (TCCM) para identificar variables clave para un modelo dinámico de turismo sostenible a través del nomadismo digital, siguiendo criterios detallados de búsqueda y selección basados en las directrices del método de elementos de notificación preferidos para revisiones sistemáticas y metaanálisis (PRISMA). La segunda fase utiliza diagramas de bucles causales (CLD) a partir de la revisión de la literatura para visualizar las relaciones e informar sobre futuras direcciones de investigación. El modelo CLD se valida mediante procesos basados en la literatura y en la interacción con las partes interesadas, centrándose en las dimensiones social, económica y medioambiental, lo que da como resultado el desarrollo de un modelo conceptual sólido.

Este estudio identificó 28 teorías, entre ellas la teoría de la estructura de agencia, la teoría de la carrera profesional en los viajes, la teoría de las partes interesadas y la teoría fundamentada. Las entrevistas semiestructuradas fueron el método de investigación primordial. Los principales temas explorados abarcan las interacciones comunitarias, los estilos de vida laborales, los aspectos culturales, las consideraciones financieras, la infraestructura y la política. El modelo conceptual propuesto tiene como objetivo examinar las relaciones entre las dimensiones económica, medioambiental y social, proporcionando una base para investigar y promover el turismo sostenible.

Las implicaciones políticas conllevan el perfeccionamiento de las políticas fiscales para mantener las bases impositivas, el fomento de modelos económicos colaborativos y el cumplimiento de la normativa medioambiental. Además, es fundamental integrar la infraestructura de planificación comunitaria y aplicar estrategias demográficas para gestionar los posibles cambios en la población. Las políticas de apoyo a las iniciativas de educación, transferencia de habilidades, salud y bienestar contribuyen significativamente a fomentar prácticas de turismo sostenible y a mejorar la vitalidad de la comunidad.

Hasta donde el autor sabe, este estudio es el primero en el espacio del nomadismo digital que propone un modelo conceptual para la adopción del turismo sostenible.

This study aims to explore tourist perceptions and behaviors toward electric vehicles (EVs) in the Delhi National Capital Region using the technology continuance theory.

An online survey involving 226 respondents uses structural equation modeling to analyze correlations among factors, including perceived enjoyment, facilitating conditions, ease of use, satisfaction, cost, image and performance.

This study reveals that enhancing perceived enjoyment and facilitating conditions can improve the user-friendliness of EVs. Additionally, reducing perceived cost, enhancing image and improving perceived performance can increase the perceived usefulness of EVs. Perceived ease of use strongly influences user satisfaction, while perceived usefulness and satisfaction positively impact users’ attitudes and intentions to use EVs. Although factors such as experience, environmental consciousness, age and gender influence perceptions, focusing on enjoyment, facilitating conditions, cost, image and performance can significantly enhance user satisfaction and intention to use EVs.

The findings underscore several actionable recommendations for businesses and policymakers to boost EV adoption at tourist destinations. The potential benefits of EV adoption, such as improved environmental sustainability, enhanced technological image and increased tourist satisfaction, can serve as a source of inspiration and motivation. Enhancing user experience by prioritizing comfort and convenience in EV design is crucial. Addressing cost concerns through incentives and cost-effective pricing strategies can make EVs more appealing. Marketing campaigns highlighting environmental benefits and technological advancements can improve EV image and performance perception. Prioritizing tourists’ satisfaction and support services is essential, along with educational campaigns to increase awareness. Infrastructure development, including expanding charging networks, and supportive policies like tax incentives, can further encourage EVs adoption, accelerating the transition to sustainable transportation.

This research contributes to understanding tourist perspectives on EV adoption within the context of sustainable tourism and technology adoption.

In highly competitive environments, sustainability positioning is crucial for firms, as they are evaluated based on their sustainable practices. This study aims to draw on the legitimacy and information asymmetry theories to explore attributes that impact business-to-business (B2B) sustainability positioning in emerging economies, such as India, within the service industry.

This study used a mixed-methods exploratory research design to examine the attributes affecting sustainability positioning. In the first phase of the study, a qualitative research method was used to explore the attributes influencing B2B sustainability positioning. In the second phase, this study used these factors to develop a structural model.

A variety of attributes was critical in assessing the sustainability positioning of B2B firms. This study identified a number of factors that explain the attributes affecting sustainability positioning in B2B markets. Some of them included environmental consciousness and external assurance.

This study significantly contributes to the theoretical discourse on sustainable practices in B2B businesses in multiple ways. First, it provides empirical data on the relationship between firms’ environmental consciousness and sustainability positioning in the B2B context, thereby adding to and expanding the current literature on this topic. Second, this study investigates the impact of external assurance on B2B firms’ sustainability positioning and shows how it can enhance credibility, transparency and accountability. Finally, it analyzes sustainable positioning in the service sector, specifically in India, thereby contributing to the body of knowledge on this topic.

Social media marketing (SMM) denotes attaining website traffic or attention through social media platforms. The paper aims to focus on examining the viewpoint of library professionals from different universities along with the user respondents from different disciplines and universities on the role of social media tools to market university libraries.

It is a survey-based study that used the questionnaire as its chief data collection instrument designed to be administered to library professionals (n = 100) and users (n = 1,189) from eight universities. The study also adopted the general observation and interview methods to supplement the data. The data was analyzed using SPSS software, and Chi-square test and ANOVA were applied to ascertain the significant variations in viewpoints of the library professionals and the users.

The research study showed that library professionals (from different universities) and users (from different disciplines and universities) felt that social media could be an appropriate marketing tool for libraries in the future. Observations during data collection highlighted a lack of confidence and unwillingness among library professionals to implement any changes in the present time.

The present study provides some significant insights for improving the current situation of the libraries under study in terms of increasing awareness among the students and adopt social media tools for marketing of library facilities and services in future. It is important to note that a few issues that came into light during data collection were a marked lack of willingness and prevalence of less confidence among the library professionals to execute or implement the social media tools to market library resources and services among the users.

SMM programs focus on creating content that attracts attention and encourages readers to use it. This study attempts to fill the gap in of marketing in libraries through social media. The paper offers insights into the use of marketing tools for promoting library resources and services as per the needs of library users. The research work differs from other studies undertaken on library marketing related to social media as it has included both library professionals and users together to obtain a better picture in this regard.

This case study is best suited for courses in career management, stress management, work–life management or science of well-being in organization behavior (OB) or human resources management (HRM). This case study is targeted at the MBA or executive development programs. The learning outcomes of this case study are as follows: to analyze the challenges in balancing Suraj Kumar’s (the protagonist) work–life balance situation and identifying the main causes of such a conflict. What are some strategies that could be used to address these issues? To develop a plan to balance work responsibilities with family and personal life. What specific actions could he take to achieve this balance? To design a training program for employees that addresses work–life balance issues. What topics would you cover in the training, and what methods would you use to deliver the content? To create a proposal for a flexible work arrangement program that an organization could offer to its employees. What would be the benefits of this program, and how would it be implemented and managed? To develop a business case for why an organization should prioritize work–life balance for its employees. What are the potential benefits of doing so, and how can the organization measure the impact of its efforts?

This case study discusses conflicts due to competitive priorities that people face in balancing the pressures, roles and responsibilities between their professional life (careers) and their personal life, and the trade-offs that they make across these multiple aspects of their lives. This case study revolves around Suraj Kumar, a successful consultant, who was offered a promotion as the executive director for the social sector. This promotion would require extensive travel and time away from his family. Kumar was struggling to balance his work responsibilities with his family life and his involvement with the Smile and Shine Foundation, which supports the education of children from economically weaker sections of society. He was reflecting on his past and present and trying to figure out how to prioritize his commitments while also achieving his personal and professional goals.

This research has shown that a case discussion and role-play can be effective for a less experienced audience. Instructors can provide multiple perspectives to stimulate reflection and debate. For executive MBA or executive development programs, a self-reflection exercise is recommended. Participants in these programs may have personal experience dealing with or may know others who have dealt with work–life balance issues, making self-reflection a valuable tool.

Teaching notes are available for educators only.

CSS 6: Human resource management.

Purpose: Nowadays, many terms like computer vision, deep learning, and machine learning have all been made possible by recent artificial intelligence (AI) advances. As new types of employment have risen significantly, there has been significant growth in adopting AI technology in enterprises. Despite the anticipated benefits of AI adoption, many businesses are still struggling to make progress. This research article focuses on the influence of elements affecting the acceptance procedure of AI in organisations.

Design/Methodology/Approach: To achieve this objective, propose a hierarchical paradigm for the same by developing an Interpretive Structural Modelling (ISM). This paper reveals the barriers obstructing AI adoption in organisations and reflects the contextual association and interaction amongst those barriers by emerging a categorised model using the ISM approach. In the next step, cross-impact matrix multiplication is applied for classification analysis to find dependent, independent and linkages.

Findings: As India is now focusing on the implementation of AI adoption, therefore, it is essential to identify these barriers to AI to conceptualise it systematically. These findings can play a significant role in identifying essential points that affect AI adoption in organisations. Results show that low regulations are the most critical factor and functional as the root cause and further lack of IT infrastructure is the barrier. These two factors require the most attention by the government of India to improve AI adoption.

Implications: This study may be utilised by organisations, academic institutions, Universities, and research scholars to fill the academic gap and faster implementation of AI.

The purpose is to explore the free vibration behaviour of elastic foundation-supported porous functionally graded nanoplates using the Rayleigh-Ritz approach. The goal of this study is to gain a better knowledge of the dynamic response of nanoscale structures made of functionally graded materials and porous features. The Rayleigh-Ritz approach is used in this study to generate realistic mathematical models that take elastic foundation support into account. This research can contribute to the design and optimization of advanced nanomaterials with potential applications in engineering and technology by providing insights into the influence of material composition, porosity and foundation support on the vibrational properties of nanoplates.

A systematic methodology is proposed to evaluate the free vibration characteristics of elastic foundation-supported porous functionally graded nanoplates using the Rayleigh-Ritz approach. The study began by developing the mathematical model, adding material properties and establishing governing equations using the Rayleigh-Ritz approach. Numerical approaches to solve the problem are used, using finite element methods. The results are compared to current solutions or experimental data to validate the process. The results are also analysed, keeping the influence of factors on vibration characteristics in mind. The findings are summarized and avenues for future research are suggested, ensuring a robust investigation within the constraints.

The Rayleigh-Ritz technique is used to investigate the free vibration properties of elastic foundation-supported porous functionally graded nanoplates. The findings show that differences in material composition, porosity and foundation support have a significant impact on the vibrational behaviour of nanoplates. The Rayleigh-Ritz approach is good at modelling and predicting these properties. Furthermore, the study emphasizes the possibility of customizing nanoplate qualities to optimize certain vibrational responses, providing useful insights for engineering applications. These findings expand understanding of dynamic behaviours in nanoscale structures, making it easier to build innovative materials with specific features for a wide range of industrial applications.

The novel aspect of this research is the incorporation of elastic foundation support, porous structures and functionally graded materials into the setting of nanoplate free vibrations, utilizing the Rayleigh-Ritz technique. Few research have looked into this complex combo. By tackling complicated interactions, the research pushes boundaries, providing a unique insight into the dynamic behaviour of nanoscale objects. This novel approach allows for a better understanding of the interconnected effects of material composition, porosity and foundation support on free vibrations, paving the way for the development of tailored nanomaterials with specific vibrational properties for advanced engineering and technology applications.

Leraning outcomes are as follows: demonstrating how companies in the Indian market are using competitive advertising; giving participants an overview of the regulatory framework for advertising in India; highlighting the complexities arising out of the multiplicity of advertising regulations and institutions in India; appreciating the legal and ethical perspectives of advertisements and self-regulation; and evaluating the stance taken by both the parties in this particular case to develop multi-stakeholder perspective.

A recent advertisement by international conglomerate Hindustan Unilever Limited was severely criticized for insulting Indian values by Baba Ramdev, promoter of India's largest Ayurvedic Company selling Indian indigenous and natural alternate medicinal products. It was in a complete reversal of the scenario between 2015 and 2018 when other Indian consumer goods companies complained against advertisements released by Patanjali. Indian fast moving consumer goods sector is witnessing a trend of competitive advertising in which companies are downplaying and criticizing the competitors. Though quite old, this trend caught momentum when Patanjali Ayurved Limited, a new player in the market, started advertising aggressively in 2015–2016. It resulted in many complaints by the aggrieved parties in the industry bodies and different courts of law in India. A part of the confusion comes from the diversity of advertising regulations across different Indian platforms and the absence of a clearly defined institutional framework for resolving such disputes. Consequently, most such disputes land up in the court of law in India. The case study builds an understanding of the legal framework within which companies are governed for brand promotions and creates a contextual ethical dilemma to drive the discourse on advertising through self-regulation in India.

This case is meant to benefit students pursuing a graduate or upper-level undergraduate degree in management or law/business law.

Teaching notes are available for educators only.

CSS 8: Marketing.

It is essential to track the development of resource and pollution intensive industries such as textile, leather, pharmaceutical, etc., under burgeoning pressure of environmental compliance. Therefore, the purpose of this paper is to analyze the progress of Indian leather industry in terms of individual factors and total factor productivity.

This study applies and examines the various concepts of productivity such as labor productivity, capital productivity, material productivity and energy productivity. Further, it assesses and compares the performance of Indian leather industry in Tamil Nadu (TN), West Bengal (WB) and Uttar Pradesh (UP) based on productivity analysis, spatial variations determinants in productivity and technology closeness ratio.

The findings suggest that as per the productivity analysis, WB leather clusters have performed remarkably better in terms of partial factor productivity and technical efficiency (TE), followed by TN and UP. This can be attributed to shifting of leather cluster of WB to a state-of art leather complex with many avenues for resource conservation. Further, the findings reveal that the firm size and partial factor productivities have significant positive correlation with TE which supports technological theory of the firm.

The results of this study can be useful for the policy makers associated with the Indian leather industry especially to design interventions to support capacity building at individual firm level as well as cluster level to enhance the efficiency and productivity of overall industry.

The findings also support the resource dependence theory of firm according to which the larger size firms should reflect on resource conservation practices, for instance the concept of prevention is better than cure based upon 3R (reduce, recycle and reuse) principles.

The paper gives an explanation of the productivity in the leather industry in terms of its factor productivity and TE.