Shiri D. Vivek and R. Glenn Richey
The purpose of this paper is to contribute to the existing knowledge about joint ventures (JV) by modeling the interactional strength of fit between JV partners. The paper…
Abstract
Purpose
The purpose of this paper is to contribute to the existing knowledge about joint ventures (JV) by modeling the interactional strength of fit between JV partners. The paper integrates different constructs from three theoretical perspectives most widely used in JV studies – trust and commitment from the relational perspective; opportunism and specific investments from the transaction cost perspective; and assesses the moderating role of fit from the contingency perspective.
Design/methodology/approach
Quantitative data from JVs were collected using the survey method. Relationships in the moderated mediation model were tested using complex sets of hierarchical regression steps.
Findings
Relational intentions of partners influence specific investments between the partners. The two together drive JV performance and their impact is moderated by the extent of fit between the partners. Thus, it is concluded that the strength of fit, as perceived by partners, influences the role of other constructs from the relational, transactional and contingency perspectives, which together can help us understand performance of JVs better.
Research limitations/implications
An assessment of longitudinal view of the relational variables and subsequent performance can be captured in future. This research assesses fit based on compatibility, which assesses similarity as well as complementarity, primarily by way of harmony in different aspects. Future research could differentiate complementarity from similarity to further assess the impact of fit.
Practical implications
The relational behavior of JV partners, or their rational approaches to resource seeking, will be optimally effective only when the fit between partner characteristics is high. While the relational or transactional approaches can evolve in JVs, the partners should assess the extent of fit before getting into a JV relationship.
Originality/value
The research presents a holistic framework that draws from various theoretical perspectives. The results establish that contrary to its peripheral treatment in the literature, fit plays an important role and can modify the influence relational variables and specific investments can have on the performance of JVs.
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Keywords
Julian Ming‐Sung Cheng, Edward Shih‐Tse Wang, Julia Ying‐Chao Lin and Shiri D. Vivek
This study aims to investigate the impact of perceived value on customer intention to use the internet as a retailing platform and, more specifically, the impact that perceived…
Abstract
Purpose
This study aims to investigate the impact of perceived value on customer intention to use the internet as a retailing platform and, more specifically, the impact that perceived value (comprising functional, social, emotional and epistemic values) has on Taiwanese customer intention to conduct the two distribution channel functions, i.e. information collection and order placement, through the internet.
Design/methodology/approach
A total of 295 usable survey responses were collected in the main commuter district of Taipei, Taiwan.
Findings
The findings indicate that both functional and epistemic values have a significant impact on information collection and order placement. Nevertheless, social value has an impact only on information collection, whereas emotional value has a significant impact only on order placement.
Originality/value
The aforementioned issue has rarely been researched but is essential to the development of a channel of distribution theory and is of immediate relevance to marketing practices. The paper pioneers the study of the impact of perceived value in this context work that empirically investigated such an issue.
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Sufian Qrunfleh, Shiri Vivek, Russ Merz and Deepak Mathivathanan
The purpose of this paper is to understand the themes and direction of supply chain mitigation and resilience research during the COVID-19 pandemic by conducting a systematic…
Abstract
Purpose
The purpose of this paper is to understand the themes and direction of supply chain mitigation and resilience research during the COVID-19 pandemic by conducting a systematic literature review (SLR) of supply chain mitigation literature since pandemic.
Design/methodology/approach
This study uses the Web of Science (WoS) Database to analyze the contribution in supply chain mitigation literature by authors, themes in supply chain mitigation and the citing articles. An investigation based on bibliometric approach for the SLR represents the bibliographic data of over 530 publications between the years 2020–2021. Additionally, the article also develops graphical visualizations of the bibliographic data analyzed using the R-program Bibliometrix to ascertain the top sources, authors, keywords and conceptual themes.
Findings
Most strategies in the existing literature focused on reactive approaches to supply chain disruption and current mitigation literature has not evolved in parallel to the changing macro environment leaving a wide gap in considering vaccines as a supply chain mitigation strategy. Hence, this study identifies the potential need to focus on building proactive supply chain mitigation strategies preferably by studying the role of vaccines in mitigating supply chains.
Practical implications
This article helps the reader to understand the scientific research in terms of contributions in supply chain mitigation research since pandemic. Though, the time frame considered limits the connection the findings to previous work on supply chain disruptions and mitigation, it offers an understanding of the various mitigation themes evolved in light of mitigating the supply chain disruptions as one caused by the current pandemic. Further, this research helps us understand how businesses can help reduce the social consequences by preventing the disruptions and helping life normalize during this ongoing COVID-19 pandemic.
Originality/value
This is the first of its kind contribution offering a SLR of supply chain mitigation strategies during the COVID-19 pandemic identifying the focal themes in current literature and establishing the need for future venues of research studying the role of vaccines in supply chain mitigation strategies.
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Stephanie T. Gillison, Sharon E. Beatty, William Magnus Northington and Shiri Vivek
This research investigates the impact of customer rule violation issues on frontline employees' (FLEs’) burnout due-to-customers. A model and hypotheses are developed using COR…
Abstract
Purpose
This research investigates the impact of customer rule violation issues on frontline employees' (FLEs’) burnout due-to-customers. A model and hypotheses are developed using COR theory and past literature on misbehaving customers and their effects on customer-facing employees.
Design/methodology/approach
The proposed model was assessed using a survey of 840 frontline retail, restaurant, service and caregiving employees and their reactions to the issue of misbehaving customers (i.e. rule breaking and/or rude customers).
Findings
FLEs' perceived frequency of customer rule violations, FLEs' concerns with misbehaving customers and FLEs' concerns with enforcing rules with these customers increased FLEs' burnout due-to-customers, while FLEs' customer orientation decreased it. Interactions among several antecedents were found relative to their effects on burnout. Burnout due-to-customers decreased FLEs' organizational commitment and increased quitting intentions. Additionally, this burnout mediated the relationships between our studied antecedents and job outcome variables (either partially or fully), with organizational commitment also mediating the relationship between burnout and quitting intentions.
Originality/value
The impact of FLEs' concerns relative to customers' rule breaking, which has not been previously addressed, is shown to increase FLEs' burnout due-to-customers, while FLEs' customer orientation buffered and reduced burnout, with frequency of violations interacting with several antecedents, and ultimately affecting burnout and several dependent variables—organizational commitment and quitting intentions. These FLE rule violation and enforcement concerns, captured at the height of the pandemic, are new variables to the literature. These issues have important implications for managers as to their treatment and training of FLEs in the future.