Shin‐Yun Wang and Chih‐Chiang Hwang
The purpose of this paper is to apply options to the pharmaceutical markets to solute the corruption and counterfeit drugs in emerging markets.
Abstract
Purpose
The purpose of this paper is to apply options to the pharmaceutical markets to solute the corruption and counterfeit drugs in emerging markets.
Design/methodology/approach
This article proposes a framework for using pharmaceutical options. The application of options to pharmaceuticals will enable a freer and more competitive pharmaceutical market, and assist medicine producers and hospitals using pharmaceutical options market to hedge price risk.
Findings
The paper finds that it is possible, for example, to apply the theoretical framework to case studies in pharmaceutical markets.
Research limitations/implications
The present study provides a starting‐point for further research in the pharmaceutical markets sector. The environment of the existing pharmaceutical markets, the implementation of pharmaceutical options, and the potential benefit of such implementation are discussed in details.
Originality/value
This framework has proven to be useful in improving the pharmaceutical markets of the medical industry.