Search results

The purpose of this study is to examine the effect of innovation in e-service delivery on trust and loyalty of Indian customers in the banking sector.

The stated relationships were drawn on the grounded theories by developing a conceptual model. Purposive sampling technique was used to collect the data from 400 bank customers who were availing the e-innovation services.

The findings of the study reveal that e-service innovation has a direct impact on e-service delivery and trust. The existence of a positive relationship between e-service delivery, trust and loyalty in the banking sector of India has also been found.

The findings of the study would help the practitioners and experts in the related fields to understand and adopt the innovative management practices in financial services in developing country like India.

Continuous e-innovation can create a distinct competitive advantage and avert the risk of vanishing from the market. The study contributes in terms of e-service innovation and e-service delivery in the banking sector in India. The impact of e-service innovation on banking outcomes begins with e-service and trust, these factors positively influences e-service innovation. Furthermore, e-service innovation exerts a positive effect on e-service delivery, trust and loyalty, thereby improving organizational value.

The purpose of this study is to examine the specific social media behaviours (SMB) that lead to major depressive disorder (MDD). The study also looks at the moderation effect of pandemic on social media usage among users.

Using a descriptive approach, the required data was collected from a sample of 629 social media users chosen through random sampling technique. An adopted structured online questionnaire was used to collect the data. The data collected was analysed by using univariate and multinomial regression techniques.

The findings of the study revealed that social media intensity, social media addiction (SMA), social media participation, social interaction and SMB had a positive impact on MDD, whereas social comparison had a negative impact. The pandemic situation has also been found to moderate the effect of social media usage on MDD.

This study will be supportive in disclosing behaviours and activities of students that impact their mental health adversely. This will also be helpful in dealing with specific stressors in the programs designed to cope with the depression. By adopting effective strategies to manage social media usage, the study would help to reduce the level of depressive symptoms among college students, significantly promoting healthy environments for students and, thus, contribute to social change.

Since the social media has both favourable and detrimental effects, the key for the users is to develop an awareness about the wise usage and to determine the alterations in the usage patterns that can help to reduce the behaviours associated with negative emotions and psychological distress.

The study aims to understand the impact of loss aversion and herding on investment decision of retail investors. The study further evaluates the mediating role of fear of missing out (FOMO) in retail investors on these relationships.

The study employed questionnaire survey to collect data from retail investors of Indian stock market. Total 323 data were collected. The collected data were examined using SmartPLS. Factor analysis and partial least square structural equation modeling were employed for fulfilling the objectives of the study.

The results of the study revealed that investment decisions of retail investors are significantly influenced by loss aversion, herd behavior as well as FOMO. Assessing the impact of herd behavior and loss aversion on investment decision in presence and absence of FOMO exposed that FOMO partially mediates these relations. The mediation was complementary in nature as the presence of FOMO increased the influence of loss aversion and herd behavior on retail investor's investment decisions.

Behavioral predispositions are accountable for numerous irregularities in stock markets. Thus, it is quite substantial to realize the stimulus of these partialities on investment decisions. The outcomes of this study would help financial planners and investors to keep in mind the different ways their decision outcomes could be biased and try to ignore them.

Though there have been many studies conducted on behavioral biases and their impact on investment decisions, there are very few studies that have taken into account the FOMO factor in investment, in context of the behavioral biases. Theoretically, FOMO has been linked with herd behavior and greed of earning more, but there are very few empirical supports to this fact. Thus, this study is an attempt to fill this gap by examining the role of FOMO on investment decisions and the different biases associated with it.

This study delves into the complex realm of consumer behavior by exploring the impact of distinct shopping motives, encompassing status, value and gratification, on store satisfaction within the domain of organic food retail. Moreover, it seeks to decipher the influence of perceptual disparities between male and female patrons on the intricate nexus between shopping experience and consumer loyalty within organic food stores.

A comprehensive dataset comprising responses from 400 participants was gathered and subjected to confirmatory analysis and structural equation modeling. These analytical tools were employed to dissect the data, validate the underlying research framework and unveil critical insights.

The empirical analysis, facilitated by structural equation modeling, substantiates that organic food stores prioritize the organic attribute, primarily centered on healthiness, often to the detriment of broader conceptual and social aspects. This validates the interplay between shopping experience dimensions, customer contentment, loyalty and the intent to revisit. Gender, as a moderator, exerts a discernible influence on these relationships, highlighting distinct shopping behaviors among male and female consumers when gauging the influence of shopping experience dimensions within organic food retail establishments.

The implications of this research resonate deeply within the organic food retail landscape. The insights garnered provide valuable guidance to organic food retailers aiming to enhance their store ambiance and allure, thereby fostering sustained customer satisfaction. This, in turn, augments the propensity for customer loyalty and repeat patronage, a particularly pressing concern in today's fiercely competitive retail milieu. Furthermore, the study carries significant ramifications for organic food producers and governmental entities, outlining a framework for augmenting the value proposition of organic foods in alignment with customer experiential paradigms.

In a milieu characterized by the emergence of novel product categories and industry entrants, the study fills a critical void by investigating customer satisfaction within the broader retail food sector, with specific focus on organic food stores. Moreover, the research embarks on a pioneering exploration of the prospective trajectory of organic food stores in the Indian context, employing a marketing lens and grounded in the theory of needs satisfaction.

In the recent times social media is considered as the most popular tool of communication among the students in India. Based on the assumption that the usage of social media is going to reinforce the academic performance among the medical students, the purpose of this paper is to investigate the mediating effect of student engagement on the use of SM and AP of medical students of India.

The students were selected from the top three public-funded medical colleges of India. Almost 250 medical students took part in the survey. A self-administered structured questionnaire was used for the collection of the data. Structural equation modelling was used for the analysis of the final data.

The results of the study show that student engagement is a multi-dimensional construct. It was found that the behavioural and emotional engagement did not mediate the relationship between usage of social media and academic performance, whereas, the cognitive engagement did mediate the relationship. The outcome of the study depicts that the usage of the social media has a potential impact on the learning environment and enhances the cognitive engagement among the medical students and eventually their academic performance.

This paper contributes to the existing body of knowledge on the effectiveness of social media in higher education learning among medical students. Furthermore, the study also looks at the mediating effect of Student engagement between usage of social media and academic performance. This will be helpful for the educator to know how social media can be useful for conducive learning.

The usage of the social media is claimed to enhance learning among the students but there is hardly any empirical evidence of the same. Therefore, the present paper looks at the combined effect of two distinct sets of literature, i.e., the influence of usage of social media on student engagement, and student engagement and academic performance. Linking the two studies the present paper looks at the usage of the social media, student engagement and academic performance among the medical students of India.

Purpose: This study examines sustainability communication’s direct and indirect effects on consumer loyalty and brand reputation. It also aims to identify sustainable practices that enhance consumer behaviour and brand reputation.

Methodology: The study used a cross-sectional survey design and collected data from 500 participants through an online survey. The survey included measures of sustainability communication, consumer loyalty, brand reputation, and demographic variables. Structural equation modelling (SEM) was used to test the hypothesised relationships between the variables.

Findings: The results of the SEM analysis suggest that sustainability communication has a direct and positive effect on consumer loyalty, which in turn positively impacts reputation. Furthermore, the study identifies specific sustainability practices, such as reducing the carbon footprint and promoting ethical sourcing, that can positively influence consumer behaviour and brand reputation.

Implications: The study underscores the significance of adept sustainability communication for fostering consumer loyalty and boosting brand reputation. Focusing on initiatives like loyalty programs and personalised offers can harness this connection. Additionally, the research identifies critical sustainable practices – carbon reduction, ethical sourcing, and renewable energy investment – that foster positive consumer behaviour and brand reputation.

Originality/value: This study provides new insights into the mechanisms by which sustainability communication can influence consumer behaviour and brand reputation. The study identifies the importance of consumer loyalty as a mediator between sustainability communication and brand reputation. It recommends companies seeking to enhance their brand reputation through sustainability practices.

Purpose: This study aims to evaluate, explore, and characterise the perceptions of the Indian private sector employers on the 21st century 4Cs (critical thinking, communication, creativity, and collaboration) skills gap, which affects their productivity.

Need for Study: This research aims to shed light on the significant issue of the soft skills gap, precisely the 4Cs skills in India. Soft skills, including the 4Cs, are complex and crucial for organisations, and the shortage of these skills among the workforce is a growing concern. This research addresses enterprises’ challenges in bridging this gap by exploring different ways to utilise these skills.

Methodology: Fifty-six respondents were interviewed based on cluster sampling. An invitation was sent to 40 private sector organisations from five different industries. Only 15 organisations agreed to participate in the interview process.

Findings: A total of seven were generated from the data, which included: (1) explicit and timely feedback; (2) compassion and understanding; (3) motivation deficiency; (4) lack of collaboration synergies; (5) lack of practical knowledge; (6) interpersonal skills; and (7) creating team culture.

Implication: Given the prevalent skills gap, it is challenging for Indian industries and organisations to remain competitive in the global market. Investing in the education system, providing students with the necessary academic and vocational skills, and equipping them with soft skills, such as the 21st century 4Cs skills is essential to address this issue. Investment is necessary to prepare the workforce to meet the demands of emerging businesses and technologies, ensuring that industries and organisations remain competitive.

The study aims to investigate the components of photographs that are important in building the perception of tourists towards any destination. The study quantitatively employs secondary data analysis. An extensive literature review is conducted to identify the components of a photograph that impact the tourist perception. These components were analysed for importance using a quality tool called Pareto analysis. The results of the Pareto analysis is categorised under two heads viz Vital few and useful many. The ‘vital few’ are the components of the photograph which are responsible for 80% of the perception building of tourists for a destination. Whereas useful many is the category in which the components are responsible for only 20% of perception building. As depicted in Table 14.1, Visual Aesthetics in Photographs, Nature and Landscape, Colours in Photographs, Excitement Component, People in Photographs and Display of Archaeological Sites fall under the vital few categories as reported by the past literature. Visual Styles of Processing, Shot Composition, Shot Angle, Shot Density and Shot Scale are the components that fall under the category of many. The results of the study will help photographers and destination marketers to understand what builds the perception of the tourist by looking at a photograph. Thus, they can strategise those components accordingly to increase the tourism of a particular destination.