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Wastewater treatment plants (WWTPs) are evolving toward sustainability. The purpose of this paper is to discuss how innovation can develop these mission-based service industries to value-added manufacturing enterprises. Here, innovation is embedded in altering the understanding of stakeholders toward the objectives and managerial systems of these infrastructures.

This study uses multidisciplinary principles in management, economics and engineering to assess the integration of innovation and quality management with different perspectives. It initially compares the conventional and innovative approach for operating WWTPs. Subsequently, it emphasizes the contribution of the tailor-made managerial system of wastewater treatment enterprises through prospective markets, customers’ preferences, probable competitions and shared values.

The tailor-made managerial system for wastewater treatment can add economic values by manufacturing multiple demand products for local markets. Water, green energy, organic fertilizers and raw materials are the main products that can be simultaneously recovered according to the customers’ demand. The Kano model also verifies that the new managerial system has this potential to turn the conventional must-be treatment systems into delightful enterprises. It can provide different stakeholders with shared social and environmental values. Accordingly, locals and customers can be engaged in monitoring the quality of products to consider their feedback for decision making and upgrading. This indirectly defines shared values among operators and society to reinforce localization and ecosystem protection. Additionally, this research reveals that the market of the aforementioned strategic products is promising as a blue ocean for set sail due to the lack of competitors.

This study introduces wastewater treatment as a promising enterprise for integrating innovation and quality management.