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Information for this case was gained first-hand as the case authors are also the protagonists. Care was taken to ensure case material was presented in an unbiased and accurate manner.

Sherry Finney, co-manager and partner at Escape Outdoors (EO), North Sydney, Nova Scotia, has just about completed a social media campaign collaboration with Cape Breton outdoor influencers, Davey and Sky. This was the company’s first collaboration with social influencers, and EO had done it to increase their follower base, particularly on Instagram. Defining measures of success was the task now facing Finney and her Sales and Marketing Assistant, Megan Penney. The campaign costs were in the range of $500, and if EO were to do this campaign again, they needed to understand the pros and cons and if it was a success. The campaign would end in a few days, and before it was finalized, Finney and Penney had to decide what final metrics would be required for evaluation and, specifically, how the campaign would be evaluated.

This case is intended for courses in social media marketing, marketing management, marketing analytics, digital marketing or entrepreneurship. The typical user of this case will be an undergraduate or graduate business student who has completed an introductory marketing concepts course.

Communication strategy during the management of change has been one success factor widely cited in the literature. However, despite its recognition within the enterprise resource planning (ERP) domain, there has been little regard for stakeholder perspective and even less for practical suggestions regarding communication planning.

This mixed‐method research investigated the ERP implementation process from the perspective of four key stakeholder groups and generated greater understanding of their differing views on communication effectiveness and preferred communications strategies during the management of change process.

The findings of this study revealed that stakeholders differ, significantly in some respects, in how each group believes certain aspects of the project should be handled, from a tactical communication standpoint.

The research is based on a single case study, which adds caution to the generalizability of the results. Further, the survey sample was self‐selected and not random.

This paper has made a significant contribution in terms of understanding differing perspectives regarding communication strategies during change. Particularly, we have learned how each group believes certain aspects of the project should be handled, from a tactical standpoint.

The lack of case studies addressing practical challenges has already been identified as a gap in the literature. Further, with a stakeholder perspective combined, this research has revealed another element, which is that the management of ERP projects is not as simple as a “one size fits all” strategy.

To explore the current literature base of critical success factors (CSFs) of ERP implementations, prepare a compilation, and identify any gaps that might exist.

Hundreds of journals were searched using key terms identified in a preliminary literature review. Successive rounds of article abstract reviews resulted in 45 articles being selected for the compilation. CSF constructs were then identified using content analysis methodology and an inductive coding technique. A subsequent critical analysis identified gaps in the literature base.

The most significant finding is the lack of research that has focused on the identification of CSFs from the perspectives of key stakeholders. Additionally, there appears to be much variance with respect to what exactly is encompassed by change management, one of the most widely cited CSFs, and little detail of specific implementation tactics.

There is a need to focus future research efforts on the study of CSFs as they apply to the perspectives of key stakeholders and to ensure that this stakeholder approach is also comprehensive in its coverage of CSFs. As well, there is need to conduct more in‐depth research into the concept of change management. One key limitation of this research is the occurrence of duplication in the frequency analysis of the success factors. This is attributed to secondary research being the main methodology for a large number of the articles cited.

This research provides a comprehensive compilation of all previously identified ERP implementation success factors, through a clearly structured methodological approach.

The purpose of this paper is to provide practical and future research implications for the field of governance and corporate social responsibility (CSR) in sports to strengthen the depth of knowledge in this area.

This paper reviews parts of the existing international literature and draws on literature from general business, management and governance to widen the scope and open spaces of opportunities for interested researchers.

The authors find six themes that are of particular relevance and cluster them along context, content and process to map out critical and promising aspects that we believe will progress our understanding of and contribution to CSR and governance in sport: features and idiosyncrasies of sport in relation to governance and CSR; the relevance and impact of regional and cultural context; reflections on “content” of CSR in sport in difference to CSR through sport; the quest for the business case for CSR in sport and consumer reactions; the potential for interdisciplinary, multilevel and longitudinal research; and finding a critical voice and relating research (back) to industry and practice.

The paper reviews and interlinks the topic of CSR and governance in sport in new ways and with an established, wider body of knowledge, and provides new inspiration and starting points for research from both a broader management angle and a sport-specific angle.

The aim of this study is to evaluate rugby fans’ attitudes toward financial sponsorship, specifically event sponsorship and Dove Men+Care and its association with the Welsh Rugby Union. The study examines four issues: How do rugby fans perceive event sponsorship? How does such sponsorship affect consumption choices? Do fans engage in long-term relationships with the event’s sponsoring brand? Are relationships affected by the event sponsor’s engagement with other international teams and rugby events?

This paper is a theory-building, exploratory study that utilised a qualitative framework. Data were collected over a 12-month period, incorporating the autumn internationals of 2012 and 2013, with 198 fans participating in focus groups before and after games.

The results reveal a distinct lack of brand awareness on the part of the participants, a collective perception of the sponsor as incongruent given the event and a demonstration of enmity arising from rival sponsorships by the sponsoring brand. Additionally, the findings reveal a reluctance to consume the sponsoring brand in either the short or long term given its incongruence, lack of functionality, pre-existing schematic frameworks and obdurate brand preferences.

Given that autumn internationals are held every season by several of the international rugby board (IRB) ranked teams, the findings of this research have an immediate and direct application for brand managers involved or implementing sponsorship programs. The research outlines both short and long term mistakes made by the sponsor as perceived by the fans’ themselves, and suggests that those brands considering becoming involved in sport and event sponsorship instigate a more informed, strategic approach to their sponsorship activities. However, the work is context driven and therefore not generalisable.

The findings enable marketing brand managers to effectively evaluate events against the backdrop of strategic fit, as well as fan/consumer expectations, their needs and wants and willingness to engage.

Despite rugby union’s growing global presence, little or no research has examined sponsorship within the context of rugby union and none exists that has evaluated event sponsorship, and been driven by fans’ perspectives. This paper fills that void. The research delineates fans attitudes, opinions and brand conceptualisations relating to event sponsorship, incorporating evaluations of identity, congruence and fit. Moreover, the paper highlights what to avoid from a strategic and brand building perspective when considering event sponsorship in a rugby union context.

The purpose of this article is to review the consumer behavior and social network theory literature related to the online and e-commerce context.

To conduct the review, the authors draw on a sample of 942 articles published from 1993 to 2012 addressing consumer behavior or social network issues in the online or social media context. The sample is analyzed by both era (incubation, expansion and explosion) and primary topic.

Eight categories of online consumer behavior research are described. In the order from largest to smallest, these are: cognitive issues, user-generated content, Internet demographics and segmentation, online usage, cross cultural, online communities and networks, strategic use and outcomes and consumer Internet search.

The literature has been summarized in each category and research opportunities have been offered for consumer behavior and social network scholars interested in exploring the online context.

This paper aims to develop a deeper understanding of what (un)sustainable food behaviours and values are transmitted across generations, to what extent this transference happens and the sustainability challenges resulting from this for individuals and households.

A total of 25 semi-structured in-depth interviews are analysed regarding the value of inherited food, family food rituals, habits and traditions, aspects of food production and understanding of sustainability.

Intergenerational transferences are significant in shaping (un)sustainable consumption throughout life, and those passed-on behaviours and values offer opportunities for lifelong sustainable change and food consumption reappraisal in daily life, beyond early years parenting and across diverse households.

Participants were limited to British families, although the sample drew on multiple ethnic heritages. Future research could study collectivist versus more individualistic cultural influence; explore intergenerational transference of other diverse households, such as multigeneration or in rural and urban locations, or whether sustainable crossover derived from familial socialisation continues into behaviours and values beyond food.

The findings show the importance of families and intergenerational transference to the embedding of sustainable consumption behaviours. Mundane family life is a critical source of sustainable learning, and marketers should prioritise understanding of the context and relationships that drive sustainable consumer choices. Opportunities for intentional and unintentional sustainable learning exist throughout life, and marketers and policymakers can both disrupt unsustainable and encourage sustainable behaviours with appropriate interventions, such as nostalgic or well-being communications. The paper sheds light on flexible sustainable identities and how ambivalence or accelerated lives can deflect how policy messages are received, preventing sustainable choices.

The findings provide greater understanding about the mechanisms responsible for the sustainable transformation of consumption habits, suggesting intergenerational transferences are significant in shaping (un)sustainable food consumption throughout life. The study shows secondary socialisation can play a critical role in the modification of early behaviour patterns of food socialisation. The authors found individuals replicate food behaviours and values from childhood, but through a process of lifelong learning, can break formative habits, particularly with reverse socialisation influences that prioritise sustainable behaviours.