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Article
Publication date: 26 February 2019

Yi-Sheng Wang

The purpose of this paper is to conduct an in-depth exploration of the special context and user experiences of live video streaming and to provide insights regarding an…

3202

Abstract

Purpose

The purpose of this paper is to conduct an in-depth exploration of the special context and user experiences of live video streaming and to provide insights regarding an interpretation of the contextualization experiences model.

Design/methodology/approach

This study used netnography, online interviews and the physical travel of researchers to the field for field participation and observations. The combination of netnography and online interviews combined online and offline studies to achieve greater consistency in the data collection, analysis and other processes.

Findings

The findings of the study can be classified into a three-stage situational context approach, which is presented in the form of propositions. Finally, the insights of the contextualization experiences model are presented.

Originality/value

This study resulted in the development of a substantive theory that provides insight into interpreting the contextualization experiences model. The theory was developed based on raw data to enable it to explain the phenomena in the context of similar instances of live video streaming.

Details

Internet Research, vol. 29 no. 4
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 13 February 2017

Che-Hung Liu, Jen Sheng Wang and Ching-Wei Lin

The purpose of this paper is to demonstrate the applications of big data in personal knowledge management (PKM).

4046

Abstract

Purpose

The purpose of this paper is to demonstrate the applications of big data in personal knowledge management (PKM).

Design/methodology/approach

Five conventional knowledge management dimensions, namely, the value of data, data collection, data storage, data application and data presentation, were applied for integrating big data in the context of PKM.

Findings

This study concludes that time management, computer usage efficiency management, mobile device usage behavior management, health management and browser surfing management are areas where big data can be applied to PKM.

Originality/value

While the literature discusses PKM without considering the impact of big data, this paper aims to extend existing knowledge by demonstrating the application of big data in PKM.

Details

Journal of Knowledge Management, vol. 21 no. 1
Type: Research Article
ISSN: 1367-3270

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Article
Publication date: 10 June 2024

Jen Sheng Wang

The Open API (application programming interface) architecture will play an important role in promoting future FinTech service applications; however, it involves user data, and the…

229

Abstract

Purpose

The Open API (application programming interface) architecture will play an important role in promoting future FinTech service applications; however, it involves user data, and the current specialization and progression are less visible. Therefore, an evaluation framework for Open API development in the FinTech service ecosystem is constructed in this study.

Design/methodology/approach

This study preliminarily selects the four most important key objects and factors of this ecosystem and conducts expert interviews to revise the evaluation framework. Then, this study uses the fuzzy analytic hierarchy process (FAHP) to evaluate the objects and their factor weights and finally uses the FAHP analysis results to further apply the evaluation based on distance from average solution (EDAS) approach to explore the strategy optimization scenarios.

Findings

According to the analysis results, the co-creation object and productivity object are the two most significant objects, with weights of 0.275 and 0.272, respectively. The analysis shows that FinTech-related companies expect to increase productivity through co-creation. Finally, the results also indicate that mobile payment is the best Open API application scenario in the FinTech service ecosystem, followed by online banking. These results illustrate strategic and management implications.

Originality/value

This study screens key evaluation criteria with a literature review and expert questionnaire interviews to process quantitative research. It can determine the weights of objectives and criteria to clarify the strength of influence between the objectives and criteria. Next, this study measures the probable performance of Open API applied in various FinTech service ecosystem scenarios.

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Article
Publication date: 4 December 2024

Austin Rong-Da Liang, Tung-Sheng Wang, Yu-Chen Yeh and Teng-Yuan Hsiao

The purpose of this study is to develop organic food consumption experience (OFCE) scales based on structural/functional theory.

54

Abstract

Purpose

The purpose of this study is to develop organic food consumption experience (OFCE) scales based on structural/functional theory.

Design/methodology/approach

In the first step, the construct and item generation of OFCE were developed by a literature review, and 58 items were created for the item pool. In the second step, qualitative interviews were used to evaluate and maintain 35 items. In the third step, an online survey collected 543 valid samples to test reliability and validity with exploratory factor analysis in phase 3A. The AHP method was also used to confirm the construct and items in phase 3B. In the final step, 1,017 valid samples were collected by face-to-face survey to test the formal scale with confirmatory factor analysis.

Findings

This study defines OFCE as the internal and subjective responses that result from a series of interactions between consumers, the shopping environment and organic food. Meanwhile, six dimensions are named: organic food quality, store interactions, organic certification, convenience concerns, health benefits, caring for family and sense of responsibility. In addition, there are significant differences between organic food businesses and consumers regarding their perceptions of OFCE.

Originality/value

To the best of the authors’ knowledge, this is among the first studies to develop OFCE scales. In addition, the results of the study can potentially help organic food marketers develop new promotion strategies.

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Article
Publication date: 11 March 2019

Yi-Sheng Wang

The purpose of this paper is to explore in depth the special context and unique life experience of the online dating site and provide insights regarding an interpretation of…

999

Abstract

Purpose

The purpose of this paper is to explore in depth the special context and unique life experience of the online dating site and provide insights regarding an interpretation of virtual cohabitation model.

Design/methodology/approach

This study uses netnography, online interviews and the physical travel of researchers to the field for field participation and observations. The combination of netnography and online interviews combines online and offline studies to achieve more consistency in the data collection, analysis and other processes. In-person participation in observations makes the research more realistic. The combination of these qualitative methods is helpful in achieving a more comprehensive and accurate research process.

Findings

The findings of the study can be classified into a three-stage situational context approach, which is presented in the form of propositions. Finally, the insight of the virtual cohabitation context model was developed, namely, motivation (including escapism, hedonic gratification and autonomous), showing off and psychological compensation, stimulation and fantasies, emotions (including impulsiveness, emotions and desires), over-control and low self-control, behavioral control, gratification and dependence and love trap (including sex transactions and consumption traps).

Originality/value

The theoretical contribution of this study is to establish an interpretation of virtual cohabitation model and ten related propositions.

Details

Online Information Review, vol. 43 no. 4
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 7 August 2017

Yi-Sheng Wang, Wei-Long Lee and Tsuen-Ho Hsu

The purpose of this paper is to explore in depth the special context and unique life experience of the online role-playing game and to provide insights regarding an interpretation…

1740

Abstract

Purpose

The purpose of this paper is to explore in depth the special context and unique life experience of the online role-playing game and to provide insights regarding an interpretation of the situational context model.

Design/methodology/approach

This study uses netnography, online interviews, and the physical travel of researchers to the field for field participation and observations. The combination of netnography and online interviews combines online and offline studies to achieve more consistency in the data collection, analysis, and other processes. In-person participation in observations makes the research more realistic. The combination of these qualitative methods is helpful in achieving a more comprehensive and accurate research process.

Findings

The findings of the study can be classified into a three-stage situational context approach, which is presented in the form of propositions. Finally, the insight of the situational context model was developed.

Research limitations/implications

This study only focussed on office workers and students in online role-playing game. Therefore, the samples should be extended to other massively multiplayer online games, including different nationalities and professions for comparative analysis and related studies. Through the expansion of the sample size, a representative and stable cyber model can be established.

Originality/value

The theoretical contribution of this study is to establish an interpretation of the situational context model and eight related propositions. The study revealed the mystery of female online role-playing games.

Details

Internet Research, vol. 27 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

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Article
Publication date: 4 January 2021

Wang-Sheng Chen and Kuen-Hung Tsai

This study empirically tests a brand ownership framework based on psychological ownership theory. It examines the role of participative brand development in developing brand…

814

Abstract

Purpose

This study empirically tests a brand ownership framework based on psychological ownership theory. It examines the role of participative brand development in developing brand ownership among different social value orientation (i.e. proself and prosocial). Furthermore, it examines brand ownership's effects on various food brand supportive behaviours and the moderating role of consumer perceived ethicality.

Design/methodology/approach

To understand the participative brand development effect on brand ownership and brand supportive behaviours of organic food and local cultural food from the consumer perspective, primary data collected via 668 valid questionnaires tested the conceptual model using partial least squares structural equation modelling.

Findings

Participative brand development has a significant influence on brand ownership. Moreover, brand ownership is an important factor in affecting brand supportive behaviours. The negative relationship between brand ownership and positive word of mouth for those who have higher consumer perceived ethicality is significant. Moreover, social value orientation, the relationships between participative brand development and brand ownership differ significantly.

Research limitations/implications

First, it only focusses on the antecedents of brand ownership among different proself and prosocial groups in Taiwan. However, Taipei, as an important city in Taiwan, is a microcosm of Taiwan's food development. It can reflect the problems existing in Taiwan's current food development process from one side. Second, customer perceived ethicality was moderated into the psychological ownership model to extend it. Future studies may consider sustainable consumer behaviour (White et al., 2019) and other variables to explain the antecedents and consequences of brand ownership on the moderating role. Third, more multi-group analyses may explore the antecedents of brand ownership of more and different groups.

Practical implications

First, the participative brand development of proself groups (such as organic food marketers) towards brand ownership should emphasize the health and safety associated benefits of organic foods. If consumers perceive more health and safety benefits from adopting organic foods regarding their well-being needs, they will be more willing to increase their use of organic foods. Second, local cultural food marketers play a significant role in promoting processed foods, creative gourmet, rural leisure and festival events. In the current stage of local cultural food development, the more immediate consequences of pro-environmental behaviours for a given city, region or neighbourhood can make environmental actions and outcomes seem more tangible and relevant (Scannell and Gifford, 2013). Organic and local cultural food marketers should also pay attention to the change in the psychology of different group members and adjust marketing strategies appropriately.

Social implications

Consumers who are convinced that organic foods strongly adhere to the environmental and ethical principles they value may intensify their organic buying behaviour. Drawing on people's attachments to a specific place (Gifford, 2014), festival events can lead to engagement in local cultural products consumption. People may be subject to the opinions of important people, such as family members, relatives and friends. Therefore, communities could advocate for local cultural food via word of mouth and consume local cultural food daily to create a good pro-environmental atmosphere.

Originality/value

This is the first study to investigate the antecedents and consequences of brand ownership and the moderators of these relationships in the context of organic food and local cultural food.

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Article
Publication date: 26 November 2021

Chunlei Shao, Ning Bao, Sheng Wang and Jianfeng Zhou

The purpose of this paper is to propose a prediction method of gas-liquid two-phase flow patterns and reveal the flow characteristics in the suction chamber of a centrifugal pump.

159

Abstract

Purpose

The purpose of this paper is to propose a prediction method of gas-liquid two-phase flow patterns and reveal the flow characteristics in the suction chamber of a centrifugal pump.

Design/methodology/approach

A transparent model pump was experimentally studied, and the gas-liquid two-phase flow in the pump was numerically simulated based on the Eulerian–Eulerian heterogeneous flow model. The numerical simulation method was verified from three aspects: the flow pattern in the suction chamber, the gas spiral length and the external characteristics of the pump. The two-phase flow in the suction chamber was studied in detail by using the numerical simulation method.

Findings

There are up to eight flow patterns in the suction chamber. However, at a certain rotational speed, only six flow patterns are observed at the most. At some rotational speeds, only four flow patterns appear. The gas spiral length has little relationship with the gas flow rate. It decreases with the increase of the liquid flow rate and increases with the increase of the rotational speed. The spiral flow greatly increases the turbulence intensity in the suction chamber.

Originality/value

A method for predicting the flow pattern was proposed. Eight flow patterns in the suction chamber were identified. The mechanism of gas-liquid two-phase flow in the suction chamber was revealed. The research results have reference values for the stable operation of two-phase flow pumps and the optimization of suction chambers.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 32 no. 8
Type: Research Article
ISSN: 0961-5539

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Article
Publication date: 24 October 2024

Dong-Sing He and Tse-Sheng Wang

This study aims to evaluate the service and crime prevention performance of law enforcement agencies in Taiwan’s municipalities. By analyzing these performances, the study seeks…

52

Abstract

Purpose

This study aims to evaluate the service and crime prevention performance of law enforcement agencies in Taiwan’s municipalities. By analyzing these performances, the study seeks to improve the efficiency of police services through appropriate resource allocation, ultimately achieving enhanced crime prevention.

Design/methodology/approach

The study utilized a two-stage data envelopment analysis (DEA) to construct performance metrics. In the first stage, the service performance of the police force was measured using the number of police officers and police stations as inputs and the number of patrols and temporary patrol boxes as outputs. In the second stage, crime prevention performance was assessed with the number of patrols and temporary patrol boxes as inputs and cases of violence, injury, intimidation and theft as outputs. Additionally, a truncated regression model was employed to analyze the impact of environmental variables such as per capita income, population density, proportion of the population with higher education and the unemployment rate on crime prevention performance.

Findings

The study found significant variations in both service and crime prevention performance across different municipalities. By identifying the most efficient and inefficient units, the analysis revealed critical insights into resource utilization and areas needing improvement. The regression analysis indicated that environmental factors such as higher per capita income, population density, education level and unemployment rate significantly affect crime prevention performance.

Originality/value

This research provides a novel approach to assessing police service efficiency and crime prevention effectiveness using a two-stage DEA model. By incorporating environmental variables through truncated regression, the study offers a comprehensive evaluation framework that can inform policy decisions and resource allocation strategies. This methodology not only highlights the performance metrics of law enforcement agencies but also underscores the influence of socioeconomic factors on crime prevention, contributing to the broader literature on public safety and resource management.

Details

Policing: An International Journal, vol. 48 no. 1
Type: Research Article
ISSN: 1363-951X

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Article
Publication date: 21 September 2021

Tung-Sheng Wang, Austin Rong-Da Liang, Chia-Chun Ko and Jie-Heng Lin

The objective of this study is to investigate the impact of geographical labeling (GL) and place of origin on consumers' perceived tea quality and purchase intention, as well as…

978

Abstract

Purpose

The objective of this study is to investigate the impact of geographical labeling (GL) and place of origin on consumers' perceived tea quality and purchase intention, as well as to analyze the moderating effects of traditional tea processing methods and the price of tea.

Design/methodology/approach

This study conducts two experiments by combining a simulated scenario with a questionnaire; overall, 383 and 678 valid samples were collected, respectively.

Findings

(1) The existence of GL is extremely important and will give consumers the perception of higher tea quality resulting in higher purchase intention. The tea’s production method and geographic location are strongly correlated. Thus, whether the tea is produced with traditional methods has a moderating effect on the place of origin, GL, and consumer response in study 1. (3) Different tea pricing has a moderating effect on the place of origin/GL and consumer response in study 2.

Originality/value

This study demonstrates the relationship between consumers' perception of tea GL, and their response helps to identify the difference between Eastern and Western tea culture, which can be used to help promote and market tea leaves. Multiple clues show a complementary effect between the place of origin and the GL on tea packaging. In addition, perception of the tea craftsmanship from the place of origin (long-term) and the price manipulation (short-term) have a moderating effect, which can be used to improve tea marketing design in academia and in practice.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 6
Type: Research Article
ISSN: 1355-5855

Keywords

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