This article aims to be a synthesis among the latest learning and development books as well as academic journals across organizational behaviour, educational theatre, drama…
Abstract
Purpose
This article aims to be a synthesis among the latest learning and development books as well as academic journals across organizational behaviour, educational theatre, drama therapy, and performance studies. It pinpoints five management‐related competencies that the new trend of applied theatre in corporate training can facilitate.
Design/methodology/approach
This briefing is prepared by an Asian practitioner‐performer‐scholar who identifies and distils knowledge in Western interdisciplinary contexts.
Findings
This article concludes that applied theatre can be a new concept and methodology for corporate training to enhance the main competencies in business settings – leadership, communication, creativity, team building, and emotion management. Practical implications – This study provides a conceptual foundation and practical language for human resource and training professionals as well as company directors who choose and evaluate training methodology.
Originality/value
This briefing links theory with practice as well as connecting academia to industry. It saves busy businesspeople's and researchers' time to integrate multiple‐fielded knowledge by presenting it in an insightful and single‐minded format.
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Keywords
Tao-Sheng Chiu, Wen-Hai Chih, Jaime Ortiz and Chia-Yi Wang
The purpose of this paper is to investigate the relationship between e-buyers and e-sellers in the context of the Chinese culture. It examines the relationships among swift…
Abstract
Purpose
The purpose of this paper is to investigate the relationship between e-buyers and e-sellers in the context of the Chinese culture. It examines the relationships among swift guanxi, trust, uncertainty, and repurchase intentions. This study probes the possible mediation effects caused by the process where consumers form their thoughts and actions.
Design/methodology/approach
This study developed a theoretical model to examine how swift guanxi, trust, and uncertainty influence repurchase intentions of online auction consumers. The mediation effects of trust and uncertainty were also examined. This study gathered 455 valid samples and analyzed data by applying a structural equation modeling.
Findings
The results confirm that swift guanxi has significant and positive effects on trust and repurchase intentions, but swift guanxi has a significant and negative effect on uncertainty. In addition, trust has a significant and positive effect on repurchase intentions. On the other hand, uncertainty has a significant and negative effect on repurchase intentions. Finally, both trust and uncertainty have partial mediation effects between swift guanxi and repurchase intention.
Research limitations/implications
The findings extend the current state of knowledge about the relationships among swift guanxi, trust, uncertainty, and repurchase intentions, as well as reveal the psychological mechanism of the effects of trust and uncertainty on repurchase intentions.
Practical implications
The findings provide a deeper understanding of the effect of customers’ swift guanxi on repurchase intentions under different perspectives of the double-edged sword of trust and uncertainty in Yahoo! Online auction.
Originality/value
This study decomposes the constructs of swift guanxi, trust, and uncertainty into various dimensions and investigates the relationships between these dimensions and repurchase intentions. It has not been done in this way previously. The results contribute to the understanding of online auction customers’ behaviors.
Details
Keywords
Jaime Ortiz, Tao-Sheng Chiu, Chih Wen-Hai and Che-Wei Hsu
The research framework of this study is based on tri-component attitude model (cognition-affect-conation) which explores consumers’ positive or negative emotions, as well as…
Abstract
Purpose
The research framework of this study is based on tri-component attitude model (cognition-affect-conation) which explores consumers’ positive or negative emotions, as well as various types of thoughts and actions, triggered by their perceived justice in the context of service failure. This study aims to probe the possible mediating and moderating effects caused by the process where consumers form their thoughts and actions.
Design/methodology/approach
This study conducts a survey to consumers after restaurant dining. This study collects data from 262 respondents and analyzes the data with the structural equation modeling.
Findings
The results indicate that perceived justice has significant effect on empathy, anger, positive word-of-mouth, repurchase intention and revenge. Empathy has a significant and positive effect on positive word-of-mouth. Anger has significant and positive effects on revenge and avoidance. Empathy is a mediator between perceived justice and positive word-of-mouth. Blame attribution and service failure severity are the moderators in the relationship between perceived justice and empathy/anger.
Research limitations/implications
Consumers might have experienced the scenarios described in the questionnaire and their responses might be based on recall of their previous dining experiences in other restaurants, thereby resulting in a time lapse problem and affecting the conclusions of this study.
Practical implications
It is not adequate to gain consumers’ choices just demonstrate favorable customer perceived justice and empathy in today’s industrial highly competitiveness because blame attribution and perception of service failure severity result in different positive and negative emotions and behavioral intentions. Therefore, food and beverage industry must have a various recovery approaches to recover service failure and create a more appealing relationship with consumers.
Originality/value
This study investigates the relationships among perceived justice, emotions and behavioral intentions which are seldom discussed in the past studies. In addition, this study investigates the mediating effect of empathy in the relationship between perceived justice and positive word-of-mouth. The results of this study indicate that blame attribution and service failure severity are the moderators between perceived justice and emotions (empathy/anger). The mediator of empathy and the moderators of blame attribution and service failure severity can enhance the research gap in the context of service recovery for the tri-component attitude model.