Anurag Singh, Ashok Kumar Patel, Shefali Jaiswal, Punita Duhan and Vinod Kumar Singh
This study focuses on Aaker's Brand Equity Model, to check the effect of brand equity determinants on booking intention (BI) for ridesharing in India. The study also explores the…
Abstract
Purpose
This study focuses on Aaker's Brand Equity Model, to check the effect of brand equity determinants on booking intention (BI) for ridesharing in India. The study also explores the moderation of ecologically conscious consumer behavior (ECCB) on the multiplicative effect of brand awareness (BAw), brand association (BA) and perceived quality (PQ) in influencing the BI.
Design/methodology/approach
Responses from 393 Indian ridesharing users were collected using judgmental sampling and were analyzed using Hayes Process macro.
Findings
The study found a direct relationship between BAw and BI, BAw and BA, BAw and PQ, BA and PQ, PQ and BI, and BA and BI. Findings revealed mediation of BA in BAw and BI relationship and PQ in BAw and BI relationship. Results revealed that BA and PQ serially mediate BAw and BI relationship. ECCB moderates PQ and BI relationship but not BAw and BI relationship.
Research limitations/implications
Serial mediation and moderated-mediation results draw various theoretical implications for determinants of Aaker's Brand Equity model and ECCB.
Practical implications
The research has several implications for managers in view of brand equity determinants and ECCB. The study also contributes to policy implications.
Originality/value
Study's novel contributions are mediation, serial mediation between brand equity determinants, and moderation of ECCB between BAw and BI for ridesharing.
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Keywords
Urmila Rani Srivastava, Shefali Mohaley, Aishwarya Jaiswal and Meena Singh
The primary objective of the present study was to develop an appropriate scale for evaluating LMX by investigating how individuals personally perceive and encounter distinct…
Abstract
Purpose
The primary objective of the present study was to develop an appropriate scale for evaluating LMX by investigating how individuals personally perceive and encounter distinct relationships (both high quality and low quality) with their supervisors, with a specific focus on the Indian context.
Design/methodology/approach
The scale was administered on a sample of 290 middle-level managers from two large manufacturing organizations located in North India.
Findings
The factors identified as important for the construct of leader-member exchange were affect, loyalty, and contribution.
Research limitations/implications
The internal consistency reliability of the LMX contribution dimension is very low. Future researchers should add a few additional items to increase the reliability of the contribution scale of LMX scale so that it fulfills adequate criteria of reliability. Further, the supervisor–subordinate relationship from both supervisor and subordinate perspectives should also be examined.
Practical implications
This study has made significant advancements in the field of LMX. The findings will also be utilized by the authorities of the organization in focusing future training for its managers.
Social implications
The findings of this research will help not only advancement in the field of LMX but will also help the manager using LMX to influence subordinates to have better knowledge on which factors to focus on to get better results.
Originality/value
Overall, the results of the current study provide evidence for the sound reliability and validity of the leader-member exchange scale with employees of Indian manufacturing organizations, supporting its use with these populations. Further, this scale is suitable not only in Indian culture but also in the Western cultural context, as the results corroborate the findings of Western scholars, indicating a fair level of cross-cultural validity. However, future research should also address the cross-validation of the factor structure of LMX on other samples and occupations.
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Neeraj Kumar, Rama Tyagi, Sahaya Mercy Jaquline Robert, Akanksha , Mohd. Aqil, Mohd. Vaseem Ismail, Abul Kalam Najmi and Mohd Mujeeb
This study aims to present a great deal of interest in researching plant-based phytopharmaceuticals and nutraceuticals as a possible alternative to synthetic medication, both to…
Abstract
Purpose
This study aims to present a great deal of interest in researching plant-based phytopharmaceuticals and nutraceuticals as a possible alternative to synthetic medication, both to avoid their side effects and for financial reasons.
Design/methodology/approach
Mankind has used medicinal plants since the beginning of civilization. Nature has been explored as a source of therapeutic chemicals for thousands of years, and many modern drugs have been discovered from natural sources. The primary medical care system of resource-poor areas in India has continued to rely on traditional medicine as the most accessible and reasonably priced form of treatment.
Findings
Tinospora cordifolia is a plant that is frequently used in Ayurvedic and traditional medicine throughout India. Although almost all of its parts are used in conventional medical systems, the leaves, stems and roots are the most significant ones used medicinally. All forms of existence can benefit from the versatility of T. cordifolia. It includes a wide variety of compounds that impact the body.
Originality/value
The goal of this review is to provide a concise summary of the knowledge about the pharmacological, phytochemistry, botanical, ethnopharmacology, toxicity study, marketed products and patents of the T. cordifolia plant.