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Case study
Publication date: 10 July 2024

Neha Tiwari, Vibhuti Gupta and Sheetal Sharma

After completion of the case study, students will be able to decipher key concepts underpinning sustainable entrepreneurship and its application in the recognition and…

Abstract

Learning outcomes

After completion of the case study, students will be able to decipher key concepts underpinning sustainable entrepreneurship and its application in the recognition and exploitation of sustainable business opportunities, decipher the application of circular economy business models, understand the pivots to achieve the billion-dollar valuation and analyse the strategies for value creation during the pivoting journey of a startup.

Case overview/synopsis

The case study traces the journey of Phool.Co, a sustainable biomaterial startup based in a Tier II city of Kanpur located in the state of Uttar Pradesh, India, by Ankit Agarwal in 2017. Agarwal started with the vision of providing solution to the effects of water pollution and environmental damage. Ganga is not just a river, rather it is the symbol of cultural and religious faith in India. Although the river Ganga is considered a deity in India, it is one of the most polluted rivers. Every year 8,000,000 metric tonnes of waste flowers are dumped into the sacred river to pollute it further. The pollution poses grave dangers to the health and livelihood of millions of Indians. Phool.Co is a sustainable enterprise that has pioneered flower cycling technology. The dumped flowers are recycled to produce organic incense sticks, Florafoam, and “Fleather – the organic alternative to leather”. The case study traces the genesis of Phool.Co and its approach towards sustainability in the context of the circular economy. The case study primarily explores the pivot points for a startup to enter the unicorn club in the present context. To achieve the desired valuation, Agarwal must decide to rethink its business model. Will franchise model work for Phool.Co? Should Agarwal scale up with commercialization of Florafoam to capitalize the opportunity in packaging industry? Vegan leather is a nascent market and how will the consumers respond to Fleather is a pertinent question. The case study attempts to explore the challenges encountered in augmenting the valuation of sustainable enterprises.

Complexity academic level

This case study is suitable for graduate and postgraduate students enrolled in courses related to entrepreneurship, innovation and sustainability. The case study is of intermediate-level difficulty. There are no specific prerequisites to understand the case.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 3: Entrepreneurship.

Details

Emerald Emerging Markets Case Studies, vol. 14 no. 2
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 2 June 2020

Sheetal Sheetal, Rajiv Kumar and Shashi Shashi

This paper seeks to examine the export competitiveness and concentration level of the 15 top sugar exporting countries over the last 18 years (2001–2018) with special reference to…

537

Abstract

Purpose

This paper seeks to examine the export competitiveness and concentration level of the 15 top sugar exporting countries over the last 18 years (2001–2018) with special reference to India.

Design/methodology/approach

First, the paper utilizes a review based approach and explains the structures of major sugar economies in context to protected and unprotected perspectives. Subsequently, empirical research was carried out to assess the competitiveness level of sugar using Revealed Comparative Advantage (RCA) approach and Hirschman Herfindahl Index.

Findings

The study found structural changes in cane or beet sugar, and molasses over the time period between 2006 and 2015. Further, the findings confirmed that despite the stringent regulations in European Union, the United States of America, Guatemala, Mexico, Thailand, China, and India, the comparative advantage is high up to seven to nine sugar categories. Besides, despite the indulgent regulations in the Colombia, Brazil, and Canada, the comparative advantage is only consistent up to two to three sugar categories.

Research limitations/implications

This study provides an overview of competitiveness patterns of 15 sugar exporting countries and further compare their comparative and concentration levels. In this context, in future, it would be interesting to study the macro-economic and firm and industry-specific factors which may strengthen the study findings.

Practical implications

This study suggests that the sugar export of few countries (i.e. Mexico and Canada) is restricted up to their trade pacts and free trade zones which is restricting the competitiveness level and performance. Accordingly, such countries need to enlarge their business boundaries to foster their export competitiveness level. Rational subsidies and governmental assistance in diversification schemes in terms of products' range and sustainable processes can make India a consistent exporter in more categories.

Originality/value

Although, the previous studies attempted to examine the sugar industry with particular country context, this study enlarge the body of knowledge through simultaneously examining the sugar export scenario of fifteen sugar exporting countries and providing a broad comparative view of their competitiveness and concentration levels.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 10 no. 5
Type: Research Article
ISSN: 2044-0839

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Article
Publication date: 28 June 2019

Rebecca Rose Conway, Bhathika Perera, Ken Courtenay, Spyros Tsolakidis and Sheetal Gopal

Research highlights that antipsychotic medications are prescribed more in people with Intellectual Disability (ID) without a diagnosis of severe mental illness. Despite…

258

Abstract

Purpose

Research highlights that antipsychotic medications are prescribed more in people with Intellectual Disability (ID) without a diagnosis of severe mental illness. Despite non-pharmacological interventions recommended as alternatives, their application can be challenging due to heterogeneity of the patient group. The purpose of this paper is to discuss application of quality improvement (QI) methodology in adapting interventions, aiming to reduce challenging behaviour of people with ID, thereby reducing use of antipsychotic medication.

Design/methodology/approach

Two interventions were introduced as “tests of change”; an “Attention-Deficit Hyperactivity Disorder (ADHD) clinic” and “Positive Behaviour Support (PBS) clinic”. Process (Clinical Global Impression (CGI) and Modified Overt Aggression Scale (MOAS)) and outcome measures (total antipsychotic use) were used to assess the interventions, with each being reviewed as per QI methodology guidelines.

Findings

There was an improvement in CGI scores for both interventions. MOAS scores reduced for those attending the ADHD clinic, resulting in reductions of antipsychotic medication. MOAS scores did not reduce for the PBS clinic, so there was no reduction in medication for this group.

Originality/value

Based on the introduction of pilot clinics, this paper provides a commentary on how QI interventions can be used to evaluate and adapt evidence-based interventions, in managing the needs of patients with ID. It further highlights the importance of the diagnosis of ADHD in patients with ID and challenging behaviour. Although PBS is recommended to manage challenging behaviour, this paper demonstrates the importance of continuous evaluation of behavioural interventions. There is currently no existing literature investigating use of QI methodology to reduce challenging behaviour in ID populations, emphasising scope for future research and service evaluation.

Details

Advances in Mental Health and Intellectual Disabilities, vol. 13 no. 3/4
Type: Research Article
ISSN: 2044-1282

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Case study
Publication date: 1 April 2022

Githa Heggde, Sheetal Khanka and Akhil Damodaran

Students will learn technology strategies specific to airports. Students will understand the reason for the success of Bengaluru International Airport. Students will learn to…

Abstract

Learning outcomes

Students will learn technology strategies specific to airports. Students will understand the reason for the success of Bengaluru International Airport. Students will learn to apply management models in airport settings. Students will improve their understanding of airport business, airport-related technologies, specifically in the Indian settings.

Case overview/Synopsis

DigiYatra is a revolutionary initiative by the Government of India to digitalize all the airports in India, making your face your boarding pass. Bengaluru International Airport Limited (BIAL) is at the forefront of this initiative. As one of the early public–private partnership airports, BIAL has seen many challenges over time but could succeed in all its endeavour. The case discusses the journey of DigiYatra, which BIAL has taken through the eyes of the Chairman, Hari Marar. The case goes through several layers like initial planning, creating the team, implementation challenges, technology strategy adopted and how they tackled Covid lockdown challenges to complete the project's initial phase.

Complexity academic level

Post graduate students.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 11: Strategy.

Details

Emerald Emerging Markets Case Studies, vol. 12 no. 2
Type: Case Study
ISSN: 2045-0621

Keywords

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Case study
Publication date: 26 September 2024

Neha Tiwari, Suchita Vishwakarma, Sheetal Sharma and Priyanka Vallabh

At the end of this case discussion, the students should be able to analyze the challenges of Strategic Talent Management in the expansion phase of a tech startup; analyze the…

Abstract

Learning outcomes

At the end of this case discussion, the students should be able to analyze the challenges of Strategic Talent Management in the expansion phase of a tech startup; analyze the strategic elements of “Recruiting ahead of the curve”; interpret the application of different employment nodes in creating a differentiated human resource architecture, particularly in the context of an ed-tech startup; recommend Talent Management interventions for Edtech startups.

Case overview/synopsis

The protagonist in the case Mr. Rohit Manglik started his EdTech startup EduGorilla in year 2020 in the state of Uttar Pradesh in India. His passion for transforming test preparation assistance for competitive examinations coupled with innovative AI and ML-driven testing portals has led to tremendous growth. He has received several rounds of funding, and the investor community is now expecting robust growth and returns. Manglik is now expanding in other states and has already started expanding in the Middle East to attain his ambitious growth targets. His current organization design, structure and talent management approach have worked so far, and he has managed to retain a productive workforce. To cater to its fast-growing client, base the company followed a novice hiring strategy where Manglik decided to overstaff his recruitment team to overcome the challenge of manpower deficit. He has been on a hiring spree primarily driven by anticipated projections. The operations team was hired primarily from the Tier II cities of Uttar Pradesh, which allowed him to balance cost and demand effectively. Manglik planned to expand into Tier-1 cities in India & Middle Eastern countries, but he wondered if his over-hiring approach to the recruitment team a tactic or a long-term strategy. The case will explore the talent management issues in the expansion phase of startups, particularly in the context of emerging markets. Will talent management and HR strategies have to be adapted in the context of different economies of emerging markets? The case explores the talent management strategies of an Edtech startup that is growing tremendously in an emerging market context. Hence, the case will augment the understanding of talent management approaches in a startup.

Complexity academic level

Postgraduate business management students enrolled in SHRM & Talent Management courses. Prior knowledge of the basic concepts of human resources is required for analyzing the case. The case can also be used in Management Development Programs for senior HR professionals and HR consultants.

Supplementary material

Teaching notes are available for educators only.

Subject code

CSS 6: Human Resource Management.

Details

Emerald Emerging Markets Case Studies, vol. 14 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 30 April 2018

Sheetal Desai, Srinivasa A. Rao and Shazi Shah Jabeen

This paper aims to focus on how reciprocal mentoring can be used to make employees culturally intelligent.

894

Abstract

Purpose

This paper aims to focus on how reciprocal mentoring can be used to make employees culturally intelligent.

Design/methodology/approach

The authors conceptualize and present this framework based on their own experience in the industry and research experience in cross-cultural competence.

Findings

Workplaces today are characterized by high levels of multiculturalism. In such environments, being able to navigate this cultural diversity can be a challenge to many employees. Investing in cross-cultural training can be costly and time consuming. In such a situation, what better way to learn and appreciate cultural diversity than by bringing together two individuals from different cultural backgrounds. Reciprocal mentoring for developing cultural intelligence can be an effective practice that organizations can follow to develop intercultural competence amongst its employees.

Practical implications

The concept presented in the paper can help organizations use their own existing resources to develop cultural intelligence company-wide, rather than choosing third-party interventions/training.

Originality/value

This paper provides executives with a quick glimpse into the concept of cultural intelligence and its development through reciprocal mentoring.

Details

Human Resource Management International Digest, vol. 26 no. 3
Type: Research Article
ISSN: 0967-0734

Keywords

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Article
Publication date: 5 August 2020

Akshita Agrawal and Sheetal Chopra

This paper aims to extract the dye colourant from teak leaves using different aqueous mediums (Alkaline, Neutral and Acidic); to characterize the dye in terms of yield %; ash…

276

Abstract

Purpose

This paper aims to extract the dye colourant from teak leaves using different aqueous mediums (Alkaline, Neutral and Acidic); to characterize the dye in terms of yield %; ash content and moisture content; to standardize the conditions of application of dye extracted from teak leaves on selected natural and synthetic fabrics using selected natural and chemical mordants; to assess the colour value (K/S, L*, c*/ h*, a*, b*) and fastness properties of the dyed samples in terms of wash, rub, light and perspiration fastness; and to develop dyed and printed designs using combinations of mordant and extracted dye.

Design/methodology/approach

Stage 1 – Extraction of dye from teak leaves; and characterization of dye: yield% ash content and moisture content. Stage 2 – Preparation of fabrics for dyeing; optimization of mordanting parameters using pre mordanting method followed by post mordanting; and optimization of dyeing parameters. Stage 3 – Testing of dyed fabric – Colour Measurement; K/S L*a*b*/L*c*h*; fastness properties; wash fastness done in the Laundrometer using ISO 2 standard test method; crock fastness done by Crockmeter using AATCC 116–1995 test method; perspiration fastness tested by perspirometer using AATCC 15– 2007 test method; and light fastness assessment in Mercury Bulb Tungsten Filament (MBTF) light fastness tester using AATCC Test Method 16–2004.

Findings

The findings of the study show that waste teak leaves can be used as an effective dye for natural as well as synthetic fabrics giving a wide range of colours on wool, silk and nylon. The maximum relative colour strength of the extracted dye on unmordanted dyed samples was found to be at pH 5 on wool and silk and at pH 7 on nylon. A range of shades was obtained with the use of different mordants. The extracted dye showed moderate to good fastness properties in terms of light, wash, rub and perspiration on wool and silk and excellent on nylon. Fastness properties were found to improve with the application of mordants both as pre and post method. Various combinations of mordants and dye result in obtaining pleasing and harmonious colours which were used aesthetically for printing.

Research limitations/implications

Due to time constrains, extraction in an organic medium could not be done, which could be a further scope for study.

Practical implications

Dyeing using teak leaves is a step towards sustainability and effective waste utilization with promising potential for application on natural as well as synthetic fabrics. Good colour with added properties will provide excellent solutions for eco-friendly methods of dyeing.

Social implications

This paper demonstrates the new possibilities offered by innovative uses of by-products of the timber industry and open good prospects for alternatives to synthetic colourants and new markets for the textile industry. It offers a new tool for the development of slow fashion.

Originality/value

It is a common practice to prune the tree branches to improve wood quality; thus, leaves are easily available as by product from pruning and also from wood harvesting. In the present study, waste teak leaves (Tectona grandis L.) were used for the extraction of dye.

Details

Research Journal of Textile and Apparel, vol. 24 no. 4
Type: Research Article
ISSN: 1560-6074

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Article
Publication date: 14 July 2020

Sheetal Jain

Generation Y consumers are the key drivers for luxury market growth in the future. Yet, very few studies have been performed to understand Gen Y consumers' luxury consumption…

3761

Abstract

Purpose

Generation Y consumers are the key drivers for luxury market growth in the future. Yet, very few studies have been performed to understand Gen Y consumers' luxury consumption behavior, mainly in context of emerging markets like India. The main objectives of this study are first, to develop a conceptual framework which integrates the role of key variables that influence Gen Y consumers' purchase intention for luxury goods. Second, to analyze the mediating effect of attitude and subjective norm on the relationship between conspicuous value and luxury purchase intention.

Design/methodology/approach

Data were collected through structured questionnaires from a sample of 215 Gen Y luxury fashion consumers in India. Collected data were analyzed through confirmatory factor analysis (CFA) and Hayes Process macro in SPSS.

Findings

The findings revealed that attitude and subjective norm partially mediated the relationship between conspicuous value and luxury purchase intention. The findings also demonstrated that mediation effect significantly differs between consumers with low and high need for status as well as consumers with low and high need for uniqueness.

Originality/value

This is the first study performed to understand the mediating and moderating effect of various contextual variables (namely, attitude, subjective norm, uniqueness value and status value) on the association between conspicuous value and luxury purchase intention. This study will have important implications for both academicians and practitioners.

Details

Marketing Intelligence & Planning, vol. 39 no. 2
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 8 July 2019

Sheetal and Rajiv Kumar

The purpose of this paper is to revisit the growth mechanism of Indian sugar industry by deploying quantitative and qualitative metaphors.

342

Abstract

Purpose

The purpose of this paper is to revisit the growth mechanism of Indian sugar industry by deploying quantitative and qualitative metaphors.

Design/methodology/approach

The research paper has been composed through comprehensive primary research survey using a structured questionnaire, and qualitative discussion following semi- structured interviews with industry professionals on emerging issues across the whole value chain of sugar industry. Respondents regarding primary survey were selected using the purposive sampling, and this collected quantitative information has been verified on the lenses of multiple stream modelling (MSM).

Findings

To support the data analysis, MSM – a policy-making framework has been developed which found that government being a central construct exerts a profound presence across whole value chain; in suppliers’ mechanism, marketing of sugar and sugar mills’ infrastructural expansions. Nationwide uniformity in sugar policy instead of states’ monopolistic policies, rational and mutual benefits-based decisions collectively by the government, mills management and sugarcane growers, and diversification in production processes are enumerated as the proposed solutions against the chronical industry problems.

Practical implications

This study enriches extant Asian sugar industry literature. For policymakers, the proposed results should be of help in identifying specific policies to support the competitiveness of local systems and individual manufacturing companies in the Indian sugar industry suggesting that the development of growth mechanisms can contribute simultaneously to improve the financial, market and operational performance of both individual firms and supply chains.

Originality/value

Cyclicality in production, rising sugarcane farmers’ problems and resulting severe financial distress of mills are some of the topical issues of Indian sugar industry, and the study has explored these issues factually, quantitatively and qualitatively in proximity of industry professionals and described in this depository with the help of document analysis.

Details

Journal of Asia Business Studies, vol. 13 no. 3
Type: Research Article
ISSN: 1558-7894

Keywords

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Article
Publication date: 12 October 2022

Sheetal Jain, Sita Mishra and Garima Saxena

In the recent past, gamification has been recognized as an effective tool for engaging customers. However, there is limited research to explain luxury consumers' motivations to…

2022

Abstract

Purpose

In the recent past, gamification has been recognized as an effective tool for engaging customers. However, there is limited research to explain luxury consumers' motivations to adopt gamification. This research applies the service-dominant (S-D) logic theory to investigate the association between motivation to adopt gamification, customer engagement, and affective commitment.

Design/methodology/approach

Data were collected through structured questionnaires from a sample of 242 millennial luxury consumers in India. Collected data were examined using AMOS 25 and Process Macro for SPSS.

Findings

The findings reveal that consumers' social and personal integrative motives for gaming positively influence customer engagement with luxury brands. Further, all three sub-dimensions of customer engagement (conscious attention, enthused participation, and social connection) are also found to positively influence affective commitment. Customer engagement fully mediates the association between motivation and affective commitment, while the self-brand connection is found to weaken the mediated relationship.

Originality/value

This study is one of the first studies to explore luxury consumers' motivations behind engaging in gamification through moderated-mediation framework.

Details

Marketing Intelligence & Planning, vol. 41 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

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