Shivani Rustagi, Sheeba Khan, Tanu Jain, Ranjana Singh and Vinod Kumar Modi
Gluten is a triggering factor for gluten-related disorders. However, the present market provides expensive, less varied and poor nutritional products. Therefore, this study aims…
Abstract
Purpose
Gluten is a triggering factor for gluten-related disorders. However, the present market provides expensive, less varied and poor nutritional products. Therefore, this study aims to develop gluten-free muffins and improve their nutritional profile, as well as evaluate the physical, chemical and sensorial aspects of them.
Design/methodology/approach
A combination of pearl millet, buckwheat and amaranth was used to formulate gluten-free muffin using central composite rotatable design of response surface methodology for optimization of selected parameters (hydroxypropyl methyl cellulose [HPMC], baking temperature and baking time). The optimized muffins were incorporated with Moringa leaves powder. Finally, the final products were compared with the wheat muffins.
Findings
The optimization range of selected variables was 1% HPMC, 170°C baking temperature and 30.33 min baking time with a desirability function of 0.75. The incorporation of 5% Moringa leaves powder enhanced the nutritional profile of gluten-free muffins – increased protein (38%), fiber (208%), iron (224%) and calcium (25%) values. However, the overall acceptability reduced due to decrease in flavor and odor.
Originality/value
Nonetheless, the ease of accessibility of these convenience gluten-free muffins as well as the nutritional density can help the food research and nutritionists to bridge the gap in current gluten-free market. This puts focus on the use of underutilized crops such as millets and buckwheat which are nutritionally dense.
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Sujood, Sheeba Hamid and Naseem Bano
This paper aims to examine travelers’ behavioral intention of traveling in the period of coronavirus by using the theory of planned behavior. The framework incorporates attitude…
Abstract
Purpose
This paper aims to examine travelers’ behavioral intention of traveling in the period of coronavirus by using the theory of planned behavior. The framework incorporates attitude, subjective norms, perceived behavioral control and a very crucial construct, i.e. perceived risk, as per the current critical scenario of COVID-19.
Design/methodology/approach
Data was collected using a survey instrument on the internet by posting the questionnaire link over social network web pages of online traveling websites. The data was analyzed using structural equations modeling with AMOS 22.0 and SPSS software and the proposed hypotheses were statistically tested. The sample under consideration constitutes 417 responses.
Findings
Empirical findings suggest that attitude, perceived behavioral control and perceived risk are significant for predicting behavioral intention while subjective norms do not. Then, these variables explained about 35% of the variance in the behavioral intention of traveling in the period of coronavirus.
Research limitations/implications
This study can benefit travelers, the tourism and hospitality industry, governments, the aviation industry and other relevant organizations as this paper offers the latest updates and essential information regarding traveler’s intention of traveling in the period of coronavirus. The study mainly focuses on India, so the generalizations of results to other countries are unwanted.
Originality/value
The primary value of this paper is that it tested the theory of planned behavior by incorporating perceived risk in the context of COVID-19. To the best of the authors’ knowledge, in the Indian context, there is no study, which has tested the TPB by adding perceived risk in explaining the Indian citizens’ behavioral intention of traveling in the period of Coronavirus.
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Sheeba Juliet S., Vidhya M. and Govindarajan A.
This study aims to investigate the effect of externally applied magnetic force and heat transfer with a heat source/sink on the Couette flow with viscous dissipation in a…
Abstract
Purpose
This study aims to investigate the effect of externally applied magnetic force and heat transfer with a heat source/sink on the Couette flow with viscous dissipation in a horizontal rotating channel. The magnetic force is added to the governing equations. The effects of fluid flow parameters are observed under the applied magnetic force. In this system, the magnetic force is applied perpendicular to the plane of the fluid flow. In recent years, the magnetic field has renewed interest in aerospace technology. The physical and theoretical approach in the multidisciplinary field of magneto fluid dynamics (MFD) is applied in the field of aerospace vehicle design.
Design/methodology/approach
Authors use the perturbation method to solve and find the approximate solutions of differential equations. First, convert the partial differential equation to ordinary differential equation and calculate the approximate solutions in two cases. The first solution got by assuming heat generating in the fluid and the second one got when heat absorbing. After applying the external magnetic force, the effects of various fluid parameters velocity, temperature, skin friction coefficient and Nusselt number are found and discussed using tables and graphs.
Findings
It is found that the velocity of the fluid has decreased tendency when the rotation of the fluid and magnetic force on the fluid increases. The temperature of the fluid, Prandtl value and Eckert number increased when the heat source generated heat. When heat absorbs the heat, sink parameter increases and the temperature of the fluid decreases. Also, while heat absorbs, the temperature increases when the Prandtl value and Eckert number increase.
Originality/value
The skin friction coefficient on the surface increases, when the rotation parameter and the magnetic force parameter of the fluid increase. In the case of heat generating, the Nusselt number increased, while the Eckert number and Prandtl numbers increased. Also, the Nusselt number has larger values when the heat source parameter has near the constant temperature, and it has smaller values when the temperature varies. In the case of heat-absorbing, the Nusselt number decreased when the Eckert and Prandtl numbers increased. Also, the Nusselt number varies up and down while the heat absorbing parameter increases.
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Nuri Gökhan Torlak, Taylan Budur and Noor Us Sabbah Khan
This study aims to investigate the relationships between affective commitment (AC), innovative work behavior (IWB) and organizational socialization strategies (training, coworker…
Abstract
Purpose
This study aims to investigate the relationships between affective commitment (AC), innovative work behavior (IWB) and organizational socialization strategies (training, coworker support, understanding and future prospects) to ensure the viability and prosperity of businesses in Iraq.
Design/methodology/approach
The methodology includes demographic analysis, confirmatory factor analysis and structural equation modeling.
Findings
An analysis of survey data based on a random sample of participating employees shows that training, understanding and future prospects all significantly and positively affect employee AC. Coworker support does not significantly affect AC. Employees’ AC to their companies significantly positively affects their IWB. Employees’ AC to their companies significantly mediates the relationships between training, understanding, future prospects and IWB. Company practices regarding training, understanding, coworker support and future prospects do not affect employees’ IWB.
Research limitations/implications
The authors conducted the study in Sulaymaniyah. The results may not apply to Iraq and other nations. Researchers from various industries and countries can evaluate the model. The research ignores company age, size and fit between individuals and organizations.
Originality/value
The study closes a research gap in organizational behavior by exploring the association between managerial socialization strategies, AC and creative work behavior in Iraq.
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Samiha Siddiqui, , Sehar Nafees and Sheeba Hamid
India's Muslim women (MW) face significant underrepresentation within the government and commercial sectors, rendering them virtually invisible in the job market. This…
Abstract
Purpose
India's Muslim women (MW) face significant underrepresentation within the government and commercial sectors, rendering them virtually invisible in the job market. This underrepresentation is compounded by the double stigma of being both Muslim and female. As a result, this study aims to address this critical issue by looking into MW's intention to work in the industry of tourism and hospitality (T&H).
Design/methodology/approach
A survey was conducted online to gather data and 404 of the responses met the requirements for selection. The research model was empirically assessed by applying structural equation modelling. The data collection phase spanned from August 11, 2023, to November 10, 2023.
Findings
The study's findings demonstrate the effectiveness of the extended theory of planned behaviour in providing a robust model for analysing MW's intentions to participate in the T&H industry.
Research limitations/implications
This research discloses inclusive policies, reduces discrimination, empowers women in the workforce, improves educational opportunities, promotes cultural sensitivity and fosters inclusive leadership in the T&H industry, focusing on MW career intentions, to achieve Sustainable Development Goal 5 (gender equality).
Originality/value
The importance of this study is contingent upon its ability to inform policymakers in academia and the T&H sector. By recognising and addressing the barriers faced by MW, it has the potential to foster a workplace environment that promotes equality and eliminates discrimination, ultimately improving the image of the T&H industry and harnessing the untapped potential of these women in India.
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Sujood, Sheeba Hamid and Naseem Bano
This study examines the economic crisis caused by coronavirus on the global tourism industry in general and the Indian tourism industry in particular. This paper highlights the…
Abstract
Purpose
This study examines the economic crisis caused by coronavirus on the global tourism industry in general and the Indian tourism industry in particular. This paper highlights the strategies that tourism companies should implement in times of crisis to reduce the negative impact. It also discovers the business opportunities which can be offered amid this deadly pandemic.
Design/methodology/approach
The study is based on a systematic literature review. The literature has been explored by utilizing the keywords “economic crises,” “coronavirus,” “Indian tourism industry,” “Global tourism industry” on the three most popular databases namely Scopus, Web of Science and Google Scholar. In this study, statistics, current events, published research papers and a synthesis of news transmitted by various media sources were used to assess the economic crisis caused by coronavirus.
Findings
The obtained findings demonstrate that coronavirus severely affected the economy of the world and India. The pandemic has hit the economies that are dependent on tourism the worst. These countries are expected to bear the brunt of the crisis's consequences for longer than other economies. This coronavirus outbreak indicates that the tourism industry was unprepared to deal with such a pandemic, which affected and crippled the economy.
Research limitations/implications
This study demonstrates economic crisis, management strategies and business opportunities during any crisis, chaos and disaster, in addition to its academic contribution to the existing body of the literature. Policymakers and industry practitioners might be offered suggestions based on the findings of current study to design futuristic strategies for better economic crisis management. The data given in this study is timely because taking an exact idea of tourism losses through the data is difficult, as the data changes as quickly as the virus spreads.
Originality/value
This paper forms its originality by concentrating on the aspects of economic crisis, strategies to mitigate the negative impact of coronavirus on the tourism economy and detailing the business opportunities which these crises can offer. This paper provides an evaluation of the current status of the tourism economy of the world and India as well.
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Rakesh Mishra and Sheeba Kapil
This paper aims to explore the relationship of promoter ownership and board structure with firm performance for Indian companies.
Abstract
Purpose
This paper aims to explore the relationship of promoter ownership and board structure with firm performance for Indian companies.
Design/methodology/approach
Corporate governance structures of 391 Indian companies out of CRISIL NSE Index (CNX) 500 companies listed on national stock exchange (NSE) have been studied for their impact on performance of companies. Panel data regression methodology has been used on data for five financial years from 2010 to 2014 for the selected companies. Performance measures considered are market-based measure (Tobin’s Q) and accounting-based measure (return on assets [ROA]).
Findings
The empirical findings indicate that market-based measure (Tobin’s Q) is more impacted by corporate governance than accounting-based measure. There is significant positive association between promoter ownership and firm performance. It is also indicated that the relationship between promoter ownership and firm performance is different at different levels of promoter ownership. Board size is found to be positively related to ROA; however, board independence is not found to be related to any of the performance measures.
Research limitations/implications
Limitations of the study are in terms of data methodology and possible omission of some variables. It is felt that endogeneity and reverse causality might be better addressed using simultaneous equation methodology.
Originality/value
The paper adds to the emerging body of literature on corporate governance performance relationship in Indian context using a reasonably wider and newer data set.
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Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez and Estela Núnez-Barriopedro
The study of the antecedents to loyalty is of great interest to both academics and professionals in the context of fashion consumption. The purpose of this paper is to define a…
Abstract
Purpose
The study of the antecedents to loyalty is of great interest to both academics and professionals in the context of fashion consumption. The purpose of this paper is to define a SEM model, in which brand image and its dimensions, as well as consumer satisfaction and consumer happiness as mediators, are explained as antecedents to loyalty.
Design/methodology/approach
A transversal descriptive study based on primary data were, therefore, carried out using a survey with a sample of 2,515 consumers representing the Spanish population. The Partial Least Square method was applied to test the hypotheses.
Findings
The results of this research tell us which variables have a positive influence on consumer loyalty to fashion brands, where brand image, satisfaction and consumer happiness are the determining variables of loyalty.
Research limitations/implications
This model has important implications and contributes both to the literature and to the choice of differentiation and brand positioning strategies for marketing to a global and highly competitive market.
Originality/value
One of the novelties of this study is the fact that it considers the consumer happiness variable as an antecedent to loyalty in the fashion consumer sector.
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Sujood, Ruksar Ali, Saba Irfan and Sheeba Hamid
The aim of this paper is to review and categorise the body of existing research in order to better understand the state of food tourism. The primary objective of this study is to…
Abstract
Purpose
The aim of this paper is to review and categorise the body of existing research in order to better understand the state of food tourism. The primary objective of this study is to identify emerging themes in the area of food tourism and to highlight the relationships among them.
Design/methodology/approach
This research consists of a systematic literature review of academic articles from the Scopus and Web of Science databases.
Findings
Ten themes of Food Tourism emerged from the analysis, i.e. Food Tourism and Local Food, Food Tourism and Sustainability, Food Tourism and Economy, Food Tourism and Food waste management, Food Tourism and Culture, Food Tourism and Environment, Food Tourism and Information Technology, Food Tourism and COVID-19, Food Tourism and Post pandemic consumer trust and Food Tourism and Tourism and Hospitality sector.
Research limitations/implications
This study elaborates on the theoretical pieces of evidence on the connection between food and tourism. Not only limited to food tourism, but this paper also contributes to the literature in the area of economy, sustainability, post-COVID-19, food waste management, environment and technological innovations in food tourism.
Originality/value
This study contributes to a deeper understanding of the topic at hand. The study begins by systematically examining the topic to offer a thorough and in-depth analysis of food tourism. There is not a single study which has covered these many themes of food tourism, which makes it an important contribution to the literature.
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Rakesh Kumar Mishra and Sheeba Kapil
This paper aims to explore the relationship between board characteristics and firm performance for Indian companies.
Abstract
Purpose
This paper aims to explore the relationship between board characteristics and firm performance for Indian companies.
Design/methodology/approach
Corporate governance structures of 391 Indian companies out of CNX 500 companies listed on National Stock Exchange have been studied for their impact on performance of companies. Panel data regression methodology has been used on data for five financial years from 2010 to 2014 for the selected companies. Performance measures considered are market-based measure (Tobin’s Q) and accounting-based measure (return on asset [ROA]).
Findings
The empirical findings indicate that the market-based measure (Tobin’s Q) is more impacted by corporate governance than the accounting-based measure (ROA). There is a significant positive association between board size and firm performance. Board independence is found significantly related to firm performance. Number of board meetings is found to be sending positive signal to the market creating firm value. Separation of chief executive officer and chairman of the board is found to be value-creating, and overburdened directors affect firm performance adversely.
Research limitations/implications
Limitations of the study are in terms of methodology and possible omission of some variables. It is understood that the qualitative dynamics happening inside board meetings impact corporate performance. The strategic decision-making process adopted by the boards to fight competition or to increase market share is not easily available in public domain. The decision-making processes and monitoring for implementation of those decisions could impact corporate governance performance relationship. These parameters and their impact on corporate performance are not covered under the scope of the present study.
Originality/value
The paper adds to the emerging body of literature on corporate governance performance relationship in the Indian context by using a reasonably wider and newer data set.