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The purpose of this study is to examine how halal marketing affects intention and to assess the mediating effects of halal awareness and halal attitude on the relationship between halal marketing and intention towards halal cosmetics.

This study adopted a quantitative methodology and used a convenience sampling approach to acquire data from 266 respondents from different regions of Bangladesh. The survey was conducted from December 2022 to February 2023. The data were analysed and hypotheses were tested using partial least square structural equation modelling.

The findings suggested that all the formulated hypotheses were significant, indicating that halal marketing positively influenced intention towards halal cosmetics. Moreover, the relationship between halal marketing and consumers’ intentions to buy halal cosmetics was mediated by halal awareness and attitude.

The practical implications of this study are pertinent for Bangladeshi marketers of halal cosmetics. The results of this study will enable the manufacturers and marketers in the halal cosmetics industry to better target their respective customer base. The findings suggest that marketers of halal cosmetics should focus on creating awareness and fostering positive attitudes towards halal products among consumers.

This research has incorporated and tested the impact of halal awareness and halal attitudes as mediating constructs on intention towards halal cosmetics and found both constructs exert a statistically significant impact. Moreover, this paper investigated the halal marketing construct as a higher-order construct consisting of different components of marketing, while previous studies have been found to consider halal marketing as a first-order construct.

This study aims to evaluate public perceptions of illegal drug availability in Bangladesh amid the ongoing war on drugs while comparing the efficacy of crackdowns with traditional law enforcement strategies.

Using a quantitative approach, the research analyzes data gathered from 400 participants, including law enforcement officials, students, politicians, community leaders and journalists.

The findings reveal that illegal drugs continue to be widely accessible in Bangladesh, with 50.15% of respondents acknowledging this despite the government's intensified efforts against drug dealers since 2015. Perceptions of availability are notably higher among those identifying as “other” (66.67%), younger individuals aged 18–28 (55.26%), participants with lower educational levels (76.67% for those with less than SSC education), unmarried respondents (58.86%) and students (60.55%). When assessing enforcement methods, a substantial majority (65.6%) prefer regular law enforcement over violent crackdowns. The survey indicates that all respondents identifying as “other,” along with 73.23% of females, 65.6% of males, 81.82% of participants aged 58–68 and individuals from Khulna (92.65%), Rangpur (96.92%) and Dhaka (51.43%), overwhelmingly favor regular law enforcement compared to crackdowns.

The study emphasizes the urgent need to address the shortcomings of violent anti-drug measures and advocates for a more holistic approach that considers the complex interplay of social, economic and health factors in combating drug abuse in Bangladesh.

This study offers a comprehensive analysis of the relationship between demographic factors and perceptions of drug availability and the effectiveness of violent crackdowns vs regular law enforcement, revealing new insights into this complex sociocultural issue.