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1 – 10 of 19Shaun Liverpool, Ken Fletcher, Tahira Kaur Chopra, David Jay, Faye Walters and Linda K. Kaye
The number of university students seeking mental health support is rapidly increasing. To provide additional psychological support to students accessing well-being services, this…
Abstract
Purpose
The number of university students seeking mental health support is rapidly increasing. To provide additional psychological support to students accessing well-being services, this study aimed to pilot a mental health Web application (app) called Orpheus®.
Design/methodology/approach
Guided by student consultations, a multi-methods approach was adopted, including an examination of in-app data, chart reviews of routinely collected student information and interviews with mental health practitioners. Usage data were analysed descriptively. Changes in mental health outcomes were examined using means, standard deviations and reliable change indices for anxiety and depression scores. Inductive and deductive thematic analysis was conducted on qualitative data from staff interviews and student feedback.
Findings
A total of 26 students registered an account with 39 completed app visits. On 37 of the 39 (94.9%) occasions, students reported reductions in the intensity of unwanted negative emotions. Statistically significant reductions in the average pooled anxiety and depression scores were observed. Of the 15 students who completed pre- and post-routine outcome measures, between 20% and 60% showed reliable and meaningful symptom improvements. Students reported that the app was helpful and easy to set up and use, with no adverse events. Practitioners highlighted barriers and facilitators related to the technology features, situational contexts and individual differences.
Originality/value
Integrating Orpheus in real-world settings resulted in promising implementation processes, potential for future uptake and positive outcomes. However, ongoing research, staff training and app testing are needed to further improve the implementation processes for digital mental health interventions.
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This chapter describes the journey of the Furniture Resource Centre Group, a social enterprise based in Liverpool in the UK, to continually seek to create increased social value…
Abstract
This chapter describes the journey of the Furniture Resource Centre Group, a social enterprise based in Liverpool in the UK, to continually seek to create increased social value. By putting what our stakeholders' value at the forefront of the mission, the Group has adapted, and succeeded (and at times failed) to increase the value of activities to those that matter most. This has seen the Group recognised as a leader in managing the impacts of its activities – winning countless awards – but maintaining a relentless drive to create more value, the Group will never stop working to improve what they do. The lessons here will help enterprises of all forms to see how social value can be at the very centre of what they do.
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To examine the weblogs written by members of UK legislatures and to determine whether such weblogs address commonly cited criticisms of MPs' web sites and serve to bridge the gap…
Abstract
Purpose
To examine the weblogs written by members of UK legislatures and to determine whether such weblogs address commonly cited criticisms of MPs' web sites and serve to bridge the gap between representative and constituent.
Design/methodology/approach
Examination of the literature on MPs' web sites to draw up a list of common criticisms. Construction of evaluation criteria to analyse the blogs in terms of content, currency, design, interactivity and evidence of personality both as a snapshot and over a longer period.
Findings
That weblogs are, on the whole, kept up to date and show promising levels of activity. Blogs enable constituents to see with what their MPs have been involved (on both the local and the Parliamentary stages) and to see what areas of policy particularly interest their MP. Personality of the MPs is apparent on most of the blogs, which are less party‐oriented than many MPs' web sites. Although the gap between representatives and constituents may have been bridged to an extent, blogging is still largely a top‐down form of communication – even though people do submit relevant and pertinent comments to the blogs, proper two‐way debate is rarely seen and comments are not always acknowledged or answered.
Research limitations/implications
Based on a small number of blogs covering the UK only.
Practical implications
Provides simple evaluation criteria that could be applied to blogs in other areas.
Originality/value
Provides a useful first structured analysis of weblogs written by elected representatives, on which further work can be undertaken once the sample size has increased and existing blogs are more established.
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Brand heritage is an emerging concept within the marketing discipline, which suggests that the historical status of older companies is often explicitly linked to their brand…
Abstract
Purpose
Brand heritage is an emerging concept within the marketing discipline, which suggests that the historical status of older companies is often explicitly linked to their brand identity and consumer appeal. The aim of this paper is to illustrate and validate this concept.
Design/methodology/approach
This paper provides a profile of the Cunard Line, which offers limited evidence to support prior conceptual work by other scholars. The paper uses historical research methods to illustrate the principles of brand heritage within a specific circumstance.
Findings
Heritage is central to the brand identity of Cunard and was a significant factor in the recent turnaround of the company. This paper demonstrates the nature and power of the brand heritage concept, even within a future‐oriented repositioning effort.
Research limitations/implications
Although the example of Cunard validates the brand heritage concept in a specific instance, it does not offer evidence that brand heritage is a universal phenomenon.
Practical implications
Brand heritage should be included within the repertoires of marketing strategists and brand managers. Executives of older companies should be aware of this approach and should consider the potential to exploit heritage for competitive advantage.
Originality/value
This paper offers original research to support prior conceptual scholarship on the emerging topic of brand heritage.
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