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Article
Publication date: 15 December 2022

Nan Jiang, Kok Wei Khong, Jen Ling Gan, Jason James Turner, ShaSha Teng and Jesrina Ann Xavier

Nowadays, star athletes are global brand personalities. The increased popularity of the professional sport has contributed to elevating exceptional athletes to international star…

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Abstract

Purpose

Nowadays, star athletes are global brand personalities. The increased popularity of the professional sport has contributed to elevating exceptional athletes to international star status. This empirical study aims to assess the impact of athlete performance and brand social value on product involvement with the mediation effect of celebrity athlete endorsement.

Design/methodology/approach

A quantitative survey was conducted with 399 Chinese participants. PLS-SEM is adopted to examine the associated paths and the mediating effect of celebrity endorsement.

Findings

The results demonstrate the significant impact of athlete performance and brand social value on product involvement. Celebrity endorsement partially mediates the effects of athlete performance and brand social value on product involvement.

Originality/value

This study extends understanding of celebrity athlete endorsement and provides insight into the strategic implications for Chinese social media-based marketing initiatives in the context of the recent Olympic Game in Tokyo 2021.

Details

Asia-Pacific Journal of Business Administration, vol. 16 no. 3
Type: Research Article
ISSN: 1757-4323

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Article
Publication date: 9 September 2014

Shasha Teng, Kok Wei Khong, Wei Wei Goh and Alain Yee Loong Chong

Numerous electronic word-of-mouth (eWOM) studies have been conducted to examine the effectiveness of persuasive eWOM messages. Despite the impact of eWOM messages in…

11858

Abstract

Purpose

Numerous electronic word-of-mouth (eWOM) studies have been conducted to examine the effectiveness of persuasive eWOM messages. Despite the impact of eWOM messages in decision-making processes, few researches have directly tested potential antecedents of persuasive eWOM messages among message recipients in social media context. The purpose of this paper is to critically discuss and examine the determinants of persuasive eWOM messages when message recipients intend to accept and use eWOM messages.

Design/methodology/approach

The authors reviewed extant literature of eWOM and proposed hypotheses regarding persuasive eWOM messages in social media context. A survey of 78 respondents was conducted and the data were analysed using SmartPLS.

Findings

This study found that argument quality, source credibility, source attractiveness, source perception and source style are critical antecedents of persuasive eWOM messages. The PLS results suggested that source credibility (trustworthiness), source perception (usefulness, social ties) and source style (visual cues, number) are main characteristics of credible eWOM messages in relation to users’ intention to accept and use online reviews. The variance of information acceptance and intention to use were also explained in the findings.

Practical implications

This paper identified critical antecedents of persuasive eWOM messages and suggested eWOM messages as a credible source. An integrated conceptual framework was developed to illustrate comprehensive antecedents of persuasive eWOM messages, and the relationships between these messages, information acceptance and intention to use.

Originality/value

The significance of the study is to identify the effectiveness of eWOM messages and its impact on intention to accept and use these messages. Moreover, this study will provide insightful guidelines for marketers with practical implications in approaching emerging markets via eWOM initiatives.

Details

Online Information Review, vol. 38 no. 6
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 5 April 2024

Qiang Du, Yerong Zhang, Lingyuan Zeng, Yiming Ma and Shasha Li

Prefabricated buildings (PBs) have proven to effectively mitigate carbon emissions in the construction industry. Existing studies have analyzed the environmental performance of…

147

Abstract

Purpose

Prefabricated buildings (PBs) have proven to effectively mitigate carbon emissions in the construction industry. Existing studies have analyzed the environmental performance of PBs considering the shift in construction methods, ignoring the emissions abatement effects of the low-carbon practices adopted by participants in the prefabricated building supply chain (PBSC). Thus, it is challenging to exploit the environmental advantages of PBs. To further reveal the carbon reduction potential of PBs and assist participants in making low-carbon practice strategy decisions, this paper constructs a system dynamics (SD) model to explore the performance of PBSC in low-carbon practices.

Design/methodology/approach

This study adopts the SD approach to integrate the complex dynamic relationship between variables and explicitly considers the environmental and economic impacts of PBSC to explore the carbon emission reduction effects of low-carbon practices by enterprises under environmental policies from the supply chain perspective.

Findings

Results show that with the advance of prefabrication level, the carbon emissions from production and transportation processes increase, and the total carbon emissions of PBSC show an upward trend. Low-carbon practices of rational transportation route planning and carbon-reduction energy investment can effectively reduce carbon emissions with negative economic impacts on transportation enterprises. The application of sustainable materials in low-carbon practices is both economically and environmentally friendly. In addition, carbon tax does not always promote the implementation of low-carbon practices, and the improvement of enterprises' environmental awareness can further strengthen the effect of low-carbon practices.

Originality/value

This study dynamically assesses the carbon reduction effects of low-carbon practices in PBSC, informing the low-carbon decision-making of participants in building construction projects and guiding the government to formulate environmental policies.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

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Article
Publication date: 6 May 2024

Augustine Senanu Komla Kukah, Xiaohua Jin, Robert Osei-Kyei and Srinath Perera

This study aims to undertake a review of how carbon trading contributes to a reduction in emission of greenhouse gases (CHGs).

194

Abstract

Purpose

This study aims to undertake a review of how carbon trading contributes to a reduction in emission of greenhouse gases (CHGs).

Design/methodology/approach

A narrative literature review approach was adopted to identify and synthesise existing literature using the Scopus and Web of Science databases. Articles were limited to the past 10 years to obtain the most current literature. The various ways in which carbon trading leads to reductions in emissions were identified and discussed.

Findings

The results showed that the main ways in which carbon trading contributes to reductions in emissions are through innovation in low-carbon technologies, restoration of ecosystems through offset money, development of renewable and clean energy and providing information on investment related to emissions.

Practical implications

The value of this study is to contribute to the built environment’s climate change mitigation agenda by identifying the role of carbon trading.

Originality/value

The output of this research identifies and contextualises the role carbon trading plays in the reduction of CHG emissions.

Details

Journal of Facilities Management , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1472-5967

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Article
Publication date: 28 November 2024

Luonan Li, Wangyue Zhou and Yuangao Chen

This study explores the effects of virtual streamer characteristics, virtual scene characteristics and streamer image-scene fit on users’ watching intention from the perspective…

138

Abstract

Purpose

This study explores the effects of virtual streamer characteristics, virtual scene characteristics and streamer image-scene fit on users’ watching intention from the perspective of flow experience.

Design/methodology/approach

The survey data for this study were collected from the QQ fan group of virtual streamers between November 26th 2022 and December 5th 2022. The authors survey 274 viewers who have experience of watching virtual streaming and employ the partial least squares structural equation model to test the research hypotheses.

Findings

Among the characteristics of virtual streamers, interactivity significantly influences users’ perceived enjoyment and concentration, while vividness only affects perceived enjoyment. In addition, the novelty of the virtual scene has a notable impact on users’ perceived enjoyment and concentration, whereas aesthetic appeal serves as an important indicator solely for concentration. Furthermore, the virtual streamer image-scene fit also affects users’ perceived enjoyment and concentration. Finally, perceived enjoyment and concentration equally contribute to users' watching intention.

Originality/value

This study explores the impact of virtual streamer characteristics, virtual scene characteristics and streamer image-scene fit on users’ watching intention, which enriches the research on user behavioral intention in virtual streaming. Additionally, this study attempts to combine the stimulus-organism-response (S-O-R) model and flow theory in the field of virtual streaming, expanding the research areas. Finally, this study also provides valuable insights for virtual streamers and virtual streaming platforms. By enhancing their virtual personas and optimizing their streaming strategies, virtual streamers can more effectively retain users and maintain audience engagement. Meanwhile, virtual streaming platforms can gain a deeper understanding of user preferences, enabling them to launch high-quality events that sustain user popularity. These efforts collectively contribute to the advancement of the virtual streaming industry.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

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