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Article
Publication date: 6 April 2010

Bansari Shah

398

Abstract

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 4 no. 1
Type: Research Article
ISSN: 1750-6123

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Article
Publication date: 1 August 2004

S. Chan Choi and Sharan Jagpal

Most pricing studies assume that firms have complete information about demand. In practice, managers must make decisions, given incomplete information about the demand for their…

1111

Abstract

Most pricing studies assume that firms have complete information about demand. In practice, managers must make decisions, given incomplete information about the demand for their own products as well as those of their rivals. This paper develops a duopoly pricing model in which firms market differentiated products in a world of uncertainty. Results show that the predictions of standard strategic pricing models may not hold when firms face parameter uncertainty and are risk‐averse. Under well‐defined conditions, there may be a “first‐mover” disadvantage to the firm that attempts to be the Stackelberg price leader in the market, especially in a market where demand is highly uncertain. Interestingly, if parameter uncertainty is sufficiently high, it may even be necessary for the price leader to share market information with its rival. When firms are risk‐averse, uncertainty generally decreases equilibrium prices and the variabilities of profits.

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Journal of Product & Brand Management, vol. 13 no. 5
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 6 July 2015

Paul Sergius Koku and Sharan Jagpal

The purpose of this paper is twofold: to examine the plight of a particular segment of the poor – the working poor – in the USA relative to their exclusion from traditional…

2538

Abstract

Purpose

The purpose of this paper is twofold: to examine the plight of a particular segment of the poor – the working poor – in the USA relative to their exclusion from traditional financial markets and their patronage of the payday loan market; and to propose a framework that offers guidance to law makers in making laws/crafting policies that help the working poor gain better access to credit.

Design/methodology/approach

This is a conceptual paper that reviews the literature on the payday loan market and uses its findings to propose a strategy to ameliorate the plight of the working poor.

Findings

The study integrates the findings of studies on the payday loan market with theories of corporate social responsibility. Using these findings the authors develop a framework that can guide policy makers in making policies that address the exclusion of the working poor from financial markets.

Research limitations/implications

As a conceptual paper based on theories, the study does not provide empirical validation. The paper develops a framework that could guide policy makers as they consider legislation to address the financial exclusion of the poor, particularly with regard to payday loans.

Practical implications

The paper proposes a policy framework to solve the “debt treadmill” problems of the working poor.

Social implications

The consequent improvement of the financial conditions of the working poor improves society in general.

Originality/value

To the best of the knowledge, this is the first marketing paper that has proposed a structural framework to address the exclusion of the working poor from the credit markets.

Details

International Journal of Bank Marketing, vol. 33 no. 5
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 June 2004

Jukti K. Kalita, Sharan Jagpal and Donald R. Lehmann

This paper has three objectives. First, we develop an equilibrium pricing model in which consumers have incomplete information about both product qualities and prices…

4271

Abstract

This paper has three objectives. First, we develop an equilibrium pricing model in which consumers have incomplete information about both product qualities and prices. Specifically, manufacturers can use high prices to signal high quality to uninformed consumers. Furthermore, prices of any given brand can vary geographically across retail outlets. We show that previous models are special cases of our model. Specifically, the hedonic regression model assumes that consumers have full information about all product qualities and prices. Second, we propose a methodology for testing price‐signaling models. Third, we test our model using data from consumer reports for several consumer durable and nondurable products. The results show that firms use prices to signal quality, regardless of whether they market durable or nondurable products. The results do not support the popular theory that markets for experience goods are more efficient than those for search goods. Finally, our model outperforms the standard hedonic regression model for four of the five product categories analyzed.

Details

Journal of Product & Brand Management, vol. 13 no. 4
Type: Research Article
ISSN: 1061-0421

Keywords

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Book part
Publication date: 1 January 2010

Koen Pauwels and Dave Reibstein

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

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Article
Publication date: 6 April 2010

Avinandan Mukherjee

1999

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 4 no. 1
Type: Research Article
ISSN: 1750-6123

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Article
Publication date: 21 November 2011

Avinandan Mukherjee

985

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 5 no. 4
Type: Research Article
ISSN: 1750-6123

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Article
Publication date: 6 November 2007

Hooman Estelami and Sarah Maxwell

444

Abstract

Details

Journal of Product & Brand Management, vol. 16 no. 7
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 27 November 2007

Avinandan Mukherjee

329

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 1 no. 4
Type: Research Article
ISSN: 1750-6123

Available. Content available
Article
Publication date: 30 October 2009

Sarah Maxwell and Hooman Estelami

533

Abstract

Details

Journal of Product & Brand Management, vol. 18 no. 7
Type: Research Article
ISSN: 1061-0421

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