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In recent years, fresh produce (fresh vegetables and fruit) has been circulated widely via e-commerce in Chinese large cities in the form of fresh produce portfolios (FPPs). The purpose of this paper is to analyze the preferences of Chinese consumers for specific FPP attributes.

A choice experiment approach was used to explore consumer preferences. The authors conducted a means-end-chains evaluation to select the attributes for the choice experiment. The authors used a fractional factorial design and finally obtained 18 choice scenarios. The authors collected 166 effective consumer questionnaires in Beijing.

The authors found that among the four attributes considered, certification and the diversity of the FPP had significant effects on the willingness to pay (WTP) among consumers. Residents had heterogeneous preferences for FPP diversity and certification, but certification was the major concern when considering fresh produce in the FPP. With regard to the WTP for attributes in the portfolio, the WTP values for “green” and “organic” attributes were high, but the WTP for the diversity of FPPs was low.

This study is the first attempt to explore the preferences of Chinese consumers regarding the attributes of FPP in an e-commerce environment.

This study aims to explore the degree of Chinese consumers' trust and confidence in the Chinese dairy products supply chain and the relationships between trust and overall confidence in dairy products safety and quality.

This study collected data from 1,278 respondents by field survey from five provinces of China. The data were analyzed using ordered logit model.

This study shows the following results: (1) Chinese consumer confidence in domestic dairy products and trust in actors of the dairy chain are at a moderate-to-low level. (2) Government regulators are considered to take the most responsibility, with both an optimism-enhancing and a pessimism-reducing effect (the former effect is greater), while perceived trust in dairy farmers and retailers has little effect. (3) Perceived care has both an optimism-enhancing and a pessimism-reducing effect, and the former effect is stronger. Competence and openness have an optimism-enhancing effect and a pessimism-reducing effect, respectively. (4) The importance of the three dimensions of trust related to optimism-increasing and pessimism-reduction is limited, except in the case of government regulators.

This study contributes to a better understanding of consumer trust in food safety and also help demonstrate to the actors and institutions involved in the dairy supply chain the best way to improve the performance of their duties to meet the consumers' needs for safe and quality dairy products.

The purpose of this study is to decompose the effects of country-of-origin labeling (COOL) into multiple dimensions—macrolevel image, related to the country image, and microlevel image, related to dairy industry/product attributes—and investigate how each dimension affects Chinese consumers' evaluation of imported milk.

This study adopted the Becker–DeGroot–Marschak (BDM) auction mechanism to elicit consumers' willingness to pay (WTP) for milk from different countries (New Zealand, Australia, Germany, France and China). The experiment was conducted with 348 shoppers at supermarkets in three major cities of China (Hangzhou, Wuhan and Shijiazhuang). The study subject was ultrahigh-temperature processing (UHT) milk (200 mL Tetra Pak aseptic brick package).

The results show that Chinese consumers are willing to pay a premium for UHT milk from New Zealand, Australia, Germany and France compared to domestic milk, and the premiums are 59.4, 58.9, 57.9, and 52.9% respectively. Both microlevel and macrolevel images exert a substantial influence on consumers' WTP, and the microlevel image has a greater impact on consumers' evaluation of milk than the macrolevel image. Particularly, the macropolitical, microtechnology/quality and microdesign/package dimensions have a positive influence on WTP for milk.

This study contributes to the existing literature in introducing the country-of-origin image (COI) construct with different dimensions to get in-depth knowledge about the country-of-origin (COO) effect in food or agricultural economics.

The contradiction and conflict between grassland conservation and economic development are prominent in the Qinghai–Tibet Plateau (QTP) with its fragile environment and ecosystem. How to promote sustainable grazing in the plateau without hurting the economic welfare of local residents is a key challenge facing the Chinese government. This study explores the potential of market-based grassland conservation policies by evaluating consumer preferences and valuations for forage–livestock balance certification labeled yak products.

This study adopts a choice experiment with four attributes of yak meat, including forage–livestock balance certification, feeding type, age at slaughter and price. A sample size of 2,999 respondents from Beijing, Shanghai, Wuhan, Guangzhou and Chengdu was collected by a professional online survey company.

The result reveals that urban Chinese consumers are willing to pay highest price premiums for forage–livestock balance certified yak meat, followed by grass-fed claim labeled meat. Consumers on average place negative valuations for grain-fed claims, meat from yak slaughtered above 2 and 4 years old. Heterogeneous analysis indicates that individuals who are female, younger, married, and better educated, and with above median income, Tibet travel or yak consumption experience, are more receptive to the forage–livestock balance certification.

It is the first study to explore demand-driven mechanisms for grassland conservation by focusing on consumer valuation for the forage–livestock balance certification.

The purpose of this paper is to separate households into several types based on their features, and then to further investigate determinants of household fish consumption in China by figuring out consumption preference divergences between types of households under the effects of economic and socio-demographics factors.

This paper first applies Multiple Correspondence Analysis to separate the modalities of variables and households according to their features, with health knowledge and time constraint of a spouse highlighted. Then, the transcribed principal information of both variables and households has been added into Marshallian demand function with fish price, income, child effect, and health status for identification of factors on household fish demand. The robust fixed effect and robust random effect GLS regression has been conducted.

The paper provides empirical insights about what and how factors affect household fish consumption. It suggests that, for all households, pork is still a main substitution of fish, fish consumption regarding to each household should be constant, and fish consumption differs a lot between provinces. For households with higher dietary knowledge, the authors found that increase of income, the existence of adolescent would cause an increase in fish consumption, while illness of household member makes a decrease in fish consumption. For households with working women who have higher opportunity cost of time pursue much more convenience, then consume less fish at home than their counterparts.

The increasing variety in consumer’s dietary need makes the understanding of which becoming much more difficult than before. This paper uses three-wave panel data with households spread over nine provinces in China, but the results still has its limitation since china is the one with vast in territory and residents. In the future, the difference between urban and rural area in fish consumption need further research.

The paper reveals the common determinants of fish consumption in China, and makes a further clear answer by a further discussion on different household types. The results have rather high implications for making targeted policy or precisely forecasting a future fish demand in China, which will rather be helpful for fishery industry development in China.

This paper fulfills an identified need to study the divergence of determinants or the impact degree of different factors on fish consumption in China by household types. An increasing trend of food away from home has significant effect on how to count household size in food consumption studies, and the identification of persday in this study shows its advantages in dealing with this issue, which makes a contribution on resolve the overestimation of household size issue.

The debate surrounding the influence of parental nutritional knowledge on offspring’s susceptibility to overweight/obesity persists, with a dearth of research elucidating the mechanisms involved. This study aims to explore if and how parental nutrition knowledge affects adolescents' overweight and obesity, by highlighting the mediating effect of parental perceived severity of obesity.

A questionnaire was conducted in Zhejiang Province, China, with a sample of 2,298 students as well as their parents during November–December 2022. Logistic regression and propensity score matching methods was used to validate the relationship between parental nutrition knowledge and adolescents' overweight/obesity, while the multiplication coefficient method was used to test the mediation effect.

Parental nutrition knowledge significantly reduces the odds ratio for adolescent obesity, without affecting the likelihood of overweight. The perceived severity of obesity fully mediates the relationship between parental nutrition knowledge and adolescents' overweight and obesity.

By exploring mediating factors, the analysis offers an innovative explanation of the process by which nutritional knowledge influences health behaviors. Lack of relevant motivation or beliefs is an important reason for the failure of nutritional knowledge. If parents do not have sufficient awareness of the dangers of overweight or obesity, they will have inadequate motivation to apply nutritional knowledge in guiding dietary or exercise decisions. We also supplement the literature by demonstrating the health belief model in highlighting the mediating mechanism of perceived severity in the relationship between parental nutrition knowledge and adolescents' obesity.

Extending the research focus on subjective beliefs and cognitive motivation bears important policy implications for designing education campaigns to effectively restrain the obesity rate. Considering that many Chinese parents have insufficient awareness of the dangers of childhood overweight and obesity, even considering “chubby children” as symbols of “cuteness” and “health”. This can largely undermine their motivation to apply nutritional knowledge to restrain adolescents' overweight and obesity. Consequently, education campaigns, public health professionals and government agencies can be developed aiming to increase parental nutrition knowledge, especially on the hazards of obesity.

With the prevalence of overweight and obesity among adolescents, it is critical to control students' weight and health. Families, especially parents, are vital to the physical and mental health of adolescents. This research confirmed that improving parental nutrition knowledge is necessary for maintaining a healthy weight for adolescents. Results also emphasized that the association between parental nutritional knowledge and adolescents' overweight or obesity was mediated by parental perceived severity. This indicates that interventions designed to enhance parental nutritional knowledge should pay more attention to strengthening parental cognition of and beliefs in obesity.

This paper added to the debate on the impact of parental nutritional knowledge on adolescent’s overweight and obesity. Based on the health belief model, it also identified a novel pathway and mechanism by highlighting the importance of subjective motivations and beliefs such as the perceived severity of obesity in influencing overweight/obesity. Conclusions bear important policy implications for designing education campaigns to effectively restrain the obesity rate.

The Chinese civilization is an important part of the history of mankind. The purpose of this paper is to show that there are project management lessons to be learned from Chinese history, including that relating to the management of the building process in ancient China.

Through a review of the literature, this paper discusses the key management and economic practices in the building process of ancient China and highlights these practices from an important document, the Yingzao Fashi or (“Treatise on Architectural Methods”), that was compared with the modern‐day project management framework.

This paper explains the official systems instituted for public projects; the management of labour, design and planning of construction works; quantity surveying practices; the use, control and recycling of building materials; and inspection of building elements in ancient China.

The study suggests that lessons in the principles of construction project management in ancient China bear many similarities with the nine areas of modern‐day project management body of knowledge relating to integration, scope, time, cost, quality, human resource, communications, risk, and procurement management. An area for future research would be to compare the Yingzao Fashi with modern‐day codes of practice for building works to determine which of its “ancient” provisions relating to quality management are still relevant today.

It was found that much emphasis was placed by the ancient Chinese on the quality aspects of prominent building projects. This is one facet from which modern‐day project managers and clients can draw lessons.