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Learning outcomes are as follows: to understand the need for a small business to expand geographically; to evaluate the business dynamics and challenges faced by an entrepreneur during the business life cycle; and to analyze the geography and create a growth strategy for small business setup in a phase where competition is moving from a moderate to an intense stage.

Polymatic Plastics & Packaging (PPP), a proprietorship firm of Mr Shantanu Kalia at Ludhiana, Punjab, India, was formed in 2016 and is involved in the manufacturing of bubble packing and stretch films. Growing business and competition have created both unique challenges as well as propositions for PPP. While growth in business is encouraging Shantanu to secure more contracts for his manufacturing unit, increased competition within Ludhiana is also creating a dilemma to either compete on home turf with USPs ranging from product quality, pricing and superior turn-around-time or explore additional geographies and expand horizontally.

The case is suitable for courses on entrepreneurship and geography strategy in graduate business programs. The case is also suitable for executive program for budding entrepreneurs seeking to explore specific service/product as a potential business proposition and building their business around it.

Teaching notes are available for educators only.

CSS 3: Entrepreneurship.

Tremendous measure of data lakes with the exponential mounting rate is produced by the present healthcare sector. The information from differing sources like electronic wellbeing record, clinical information, streaming information from sensors, biomedical image data, biomedical signal information, lab data, and so on brand it substantial as well as mind-boggling as far as changing information positions, which have stressed the abilities of prevailing regular database frameworks in terms of scalability, storage of unstructured data, concurrency, and cost. Big data solutions step in the picture by harnessing these colossal, assorted, and multipart data indexes to accomplish progressively important and learned patterns. The reconciliation of multimodal information seeking after removing the relationship among the unstructured information types is a hotly debated issue these days. Big data energizes in triumphing the bits of knowledge from these immense expanses of information. Big data is a term which is required to take care of the issues of volume, velocity, and variety generally seated in the medicinal services data. This work plans to exhibit a survey of the writing of big data arrangements in the medicinal services part, the potential changes, challenges, and accessible stages and philosophies to execute enormous information investigation in the healthcare sector. The work categories the big healthcare data (BHD) applications in five broad categories, followed by a prolific review of each sphere, and also offers some practical available real-life applications of BHD solutions.

The purpose of this study is to provide insight as to how middle-tier frequent flyers react to witnessing the preferential treatment of a top-tier customer, how rule clarity concerning the top tier impacts this effect and which mediators are present.

This study used a single between subjects’ scenario-based experimental design, with 235 MTurk respondents participating. Two treatment groups and a control group were used. PROCESS Macro Models were used for analysing the data.

The results support self-enhancement motivation functioning as a positive mediator of this effect, along with it being positively moderated by rule knowledge. There were no significant findings regarding unfairness perceptions functioning as a mediator. The results also suggest middle-tier bystanding customers respond negatively when attainability and rule knowledge are low, but positively when both moderators are high.

The findings show that when planning and evaluating either the amount of preferential treatment given to frequent flyer top-tier customers, or how clear the rules are for obtaining top-tier frequent flyer status, managers must not only consider the top-tier customers. Middle-tier frequent flyer customers must also be included in planning or evaluating these elements of the frequent flyer club, or the business risks inaccurate planning, evaluation and ultimately decreased profits.

This research considers secret tiers, which are common in frequent flyer clubs. However, past researchers have surprisingly failed to consider the impact of this design feature on customer loyalty. Considering their commonality and lack of research, the findings are both valuable and novel.