Mohammad Jamal Khan, Shankar Chelliah, Firoz Khan and Saba Amin
This study aims to investigate the moderating effect of travel motivation on the relationship between perceived risks, travel constraints and visit intention of young women…
Abstract
Purpose
This study aims to investigate the moderating effect of travel motivation on the relationship between perceived risks, travel constraints and visit intention of young women travelers.
Design/methodology/approach
A quantitative study was performed, and data were collected from 416 female university students using convenience sampling. Structural equation modeling with partial least square approach was used to test the research hypotheses.
Findings
The findings revealed that travel motivation has a moderating effect by weakening the negative relationships between physical risk, structural constraints and visit intention.
Practical implications
The findings of this study provide useful insights for destination managers about the influence of travel motivation on the behavioral intention of young women travelers in the case of higher perceptions of travel risks and constraints.
Originality/value
Literature has discussed the intervening role of travel motivations in different contexts. However, studies are scarce in examining the effect of travel motivation in weakening the negative influence of high perceptions of risks and constraints on intention to visit.
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Shankar Chelliah, Mohammad Jamal Khan and Amir Bahador Atabakhshi Kashi
This study aims to investigate the relationship between travel motivation, perceived risks, travel constraints and perceived beneficial destination image that leads to visit…
Abstract
Purpose
This study aims to investigate the relationship between travel motivation, perceived risks, travel constraints and perceived beneficial destination image that leads to visit intention among Middle-Eastern medical tourists. Some previous studies have explained these factors in detail, however, studies that explore the relationship between these factors in the Iranian context is scarce. Moreover, there are relatively very few studies, which focused on actual medical tourists in empirical investigation, therefore, there is still a lack of clarity in the literature regarding travel behavior and travel decision-making of medical tourists.
Design/methodology/approach
A quantitative study was performed on 161 Middle-Eastern medical tourists who visited Iran in early months of 2018. Purposive sampling method was used to collect the data from two private hospitals. Structural equation modeling with partial least square (PLS) approach was used and PLS 3.2.8 data analysis tool was used to test the hypotheses.
Findings
The data analysis results have found that perceived destination image was the strongest predictor of visit intention among medical tourists. The results have also found a positive effect of travel motivation and negative effect of perceived travel risks on perceived beneficial destination image.
Originality/value
This study aims to enrich the body of knowledge by investigating the relationship between the factors, which have important roles in travel behavior and decision-making of medical tourists. The study also bridges the gap in the literature by explaining the behavior of actual medical tourists. The findings of the study provide the much needed insight on the behavioral intention of medical tourists, which will help the service providers and policymakers to reform their strategies and policies accordingly.
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Shankar Chelliah, Mohammad Jamal Khan, Thilagavathy Krishnan, Muhammad Erzat Bin Md Kamarulzaman and Ning Ee Goh
Although studies have examined the role of physical factors such as physical environment, price/fee and personal safety in the satisfaction of international students, the effect…
Abstract
Purpose
Although studies have examined the role of physical factors such as physical environment, price/fee and personal safety in the satisfaction of international students, the effect of social factors such as emotional support, ethical conduct and student–lecturer attachment in international student’s satisfaction has yet to be explored. This study aims to investigate the effect of physical and social factors associated with the satisfaction of international university exchange students that leads to revisit intention.
Design/methodology/approach
A self-administered questionnaire survey was used to collect data from 166 international exchange students from a large public university in Malaysia using convenience sampling. The structural equation modelling through partial least square approach was used to test the proposed hypotheses.
Findings
The findings revealed that the physical environment, price/fee, personal safety and student–lecturer attachment had a positive relationship with student satisfaction. Also, student’s satisfaction significantly influenced their revisit intention to the university.
Practical implications
The findings of the study provide insight into the administration of higher education institutions about the factors that lead to the satisfaction of international exchange students. Marketing managers can also use the findings to develop strategies to attract more foreign students.
Originality/value
Previous studies discussed the physical factors that influence the satisfaction of international students. However, this study included the social factors which have not been tested in the context of international student satisfaction. The study provides a comprehensive framework that can be used to develop satisfaction among international exchange students.
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Muhammad Khaleel, Shankar Chelliah, Sana Rauf and Muhammad Jamil
This study aims to find out how corporate social responsibility (CSR) initiatives are perceived by pharmacists and how it influences employees’ organizational commitment and…
Abstract
Purpose
This study aims to find out how corporate social responsibility (CSR) initiatives are perceived by pharmacists and how it influences employees’ organizational commitment and organizational citizenship behavior (OCB) and role of perceived supervisor support in the study.
Design/methodology/approach
Pharmacists of different hierarchical levels from five multinational pharmaceutical industries in Pakistan were selected as study samples. Data were collected from 136 pharmacists working in Punjab Region. PLS-SEM was used to test the hypotheses.
Findings
The results from this study found that CSR was a predictor of affective organizational commitment (AOC) and OCB. AOC fully mediates the relationship between CSR and OCB. While perceived supervisory support did not moderate the relationship between AOC and OCB. Pharmaceutical firms can promote commitment toward organization and OCBs by initiating CSR activities.
Research limitations/implications
This research is one of the innovative studies that empirically examine the predicting role of CSR and moderating role of perceived supervisory support on employees’ attitude and behaviors in the pharmaceutical companies’ context. Moreover, this research will also help the management by adopting CSR activities as core element in shaping employees attitudes and behaviors.
Originality/value
It is a significant study shifting the focus of research into organizational behavior context and further influences employee’s attitudes and behavior because of perceived CSR in the pharmacy industry.
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Wong Mei Foong and Shankar Chelliah
This chapter explained the findings of a research that is aimed at studying the effectiveness of cross-border knowledge transfer from Japanese companies to their business…
Abstract
This chapter explained the findings of a research that is aimed at studying the effectiveness of cross-border knowledge transfer from Japanese companies to their business affiliates in Malaysia by looking into Japanese organizational culture and the mediating effect of the business affiliate’s learning intent. By focusing on attributes identified by existing literature, there were three aspects being investigated to study their roles in influencing the effectiveness of cross-border knowledge transfer. These aspects are intensive and extensive job training, employee involvement and human relations, and leadership styles. The results indicate that all three aspects indeed led to a higher learning intention. The research also found that the business affiliates’ learning intent significantly mediates the relationship between organizational culture and the effectiveness of cross-border knowledge transfer. This study provides academicians and human resource managers deeper insights on how to improve knowledge transfer in cross-culture organizations by managing organizational culture more effectively.
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Ashulekha Gupta and Rajiv Kumar
Purpose: Nowadays, many terms like computer vision, deep learning, and machine learning have all been made possible by recent artificial intelligence (AI) advances. As new types…
Abstract
Purpose: Nowadays, many terms like computer vision, deep learning, and machine learning have all been made possible by recent artificial intelligence (AI) advances. As new types of employment have risen significantly, there has been significant growth in adopting AI technology in enterprises. Despite the anticipated benefits of AI adoption, many businesses are still struggling to make progress. This research article focuses on the influence of elements affecting the acceptance procedure of AI in organisations.
Design/Methodology/Approach: To achieve this objective, propose a hierarchical paradigm for the same by developing an Interpretive Structural Modelling (ISM). This paper reveals the barriers obstructing AI adoption in organisations and reflects the contextual association and interaction amongst those barriers by emerging a categorised model using the ISM approach. In the next step, cross-impact matrix multiplication is applied for classification analysis to find dependent, independent and linkages.
Findings: As India is now focusing on the implementation of AI adoption, therefore, it is essential to identify these barriers to AI to conceptualise it systematically. These findings can play a significant role in identifying essential points that affect AI adoption in organisations. Results show that low regulations are the most critical factor and functional as the root cause and further lack of IT infrastructure is the barrier. These two factors require the most attention by the government of India to improve AI adoption.
Implications: This study may be utilised by organisations, academic institutions, Universities, and research scholars to fill the academic gap and faster implementation of AI.
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The chapter discusses how adolescents are moving beyond the dichotomy of biological and linguistic socialization, forming interpretive meanings at home through the reading of…
Abstract
The chapter discusses how adolescents are moving beyond the dichotomy of biological and linguistic socialization, forming interpretive meanings at home through the reading of literature in their mother tongue, Bengali. Involving cultural relevance and non-vulnerability, the chapter conceptualizes “leisure activities” and “leisure pursuits” of reading practice of the IXth and Xth graders from both Bengali and English medium schools in Kolkata. The discussion from the theoretical construction mentions the further conceptualization of reading habits and language choice. This is where adolescents derive their agency. Adolescents from the Indian and especially from the Bengali perspective have a path of colonial discourse. From historical standpoint, the change in Bengali language and its grammar structure has influenced the acceptance of Bengali literature among adolescents in varying degrees through generations. Using mixed methods and content analysis, the chapter focuses on young teenagers’ narration on the way they maneuver curriculum and literature in their respective homes. Authors, for example, Sunil Gangopadhyay, Satyajit Ray, and Bibhutibhushan Bandyopadhyay, form the Bengali identity construction in the present time. Rabindranath Tagore’s, Sarat Chandra Chattopadhyay’s and Bankim Chandra Chatterjee’s works are always prevalent in the Bengali language syllabus. These are considered the foundational modern literary figures of pre-independent India. These are taught from a nationalist and gender discourse perspective. The adolescents in this chapter also read those at a minimum level at home and attempt to juggle the difficult vocabulary involved. The simple language of post-independent literature is much sought after by teenagers compared to pre-independent literature. Sunil Gangopadhyay’s Kakababu series, Satyajit Ray’s Feluda and Professor Shanku series, and Bibhutibhushan Bandopadhyay’s Chander Pahar stand out among the adolescents from both English and Bengali medium unanimously in this chapter.
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Ibraheem Saleh Al Koliby, Norazah Mohd Suki and Haim Hilman Abdullah
This study aims to examine the impact of knowledge acquisition and dissemination on the sustainable performance of small- and medium-sized enterprises (SMEs). Additionally, the…
Abstract
Purpose
This study aims to examine the impact of knowledge acquisition and dissemination on the sustainable performance of small- and medium-sized enterprises (SMEs). Additionally, the mediating role of knowledge application in this relationship is investigated.
Design/methodology/approach
Data collected from 428 manufacturing SMEs in Malaysia were analyzed using the partial least squares structural equation modeling approach.
Findings
The results reveal that knowledge acquisition significantly impacts the sustainable performance of manufacturing SMEs, and knowledge application partially mediates this impact. Cutting-edge knowledge from within or outside the organization enables a deeper understanding of information regarding new products/services, a list of competing suppliers, consumer preferences and so on.
Research limitations/implications
This study combined the knowledge-based view theory and the triple bottom line framework into a unified conceptual framework and examined the impact of knowledge acquisition and dissemination on manufacturing SMEs’ sustainable performance as well as the mediating role of knowledge application on manufacturing SMEs’ sustainable performance.
Practical implications
Manufacturing SMEs should emphasize knowledge application in business operations and encourage employees to develop and enhance their knowledge acquisition and dissemination to leverage knowledge in ways that enhance business operations, produce new products and generate new knowledge assets.
Originality/value
This study is unique in that it highlights the partially mediated effects of knowledge application on the linkages between knowledge acquisition and manufacturing SMEs’ sustainable performance and the fully mediated effects of knowledge application on the association between knowledge dissemination and sustainable performance of manufacturing SMEs.