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Article
Publication date: 1 July 1993

Shan Rajagopal and Kenneth N. Bernard

The progressive dismantling of trade barriers emphasizes the needfor companies to compete effectively in open markets not only forbusiness but also for supplies and suppliers…

2292

Abstract

The progressive dismantling of trade barriers emphasizes the need for companies to compete effectively in open markets not only for business but also for supplies and suppliers. Puts forward a framework for global procurement management to conceptualize current practices and to act as a guide to practitioners. Draws on existing globalization literature and examines the extent of consonance between the marketing and procurement environments, concluding that, whilst the conceptual models may be transferable and “stages” of globalization of procurement may be identified, there is no proof of sequential progress; neither is the link between global marketing and global procurement necessarily two‐way in nature. Postulates modes of involvement in global procurement as a continuum, where positioning for an individual firm depends on situation‐specific trade‐offs between their preferred corporate strategies and the benefits to be gained from involvement in foreign supply markets over time.

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Marketing Intelligence & Planning, vol. 11 no. 7
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 October 1994

Shan Rajagopal and Kenneth N. Bernard

Global procurement is not a simple or easy solution to a company′ssourcing needs. With new markets and changing competitors challengingestablished business, global sourcing is now…

7158

Abstract

Global procurement is not a simple or easy solution to a company′s sourcing needs. With new markets and changing competitors challenging established business, global sourcing is now offering an opportunity for organizations to meet these challenges on a global basis. Discusses the varied interpretations and significance of global sourcing as an ingredient of success, emphasizing the link between world‐class production/quality, marketing and procurement. From these discussions and empirical evidence, provides a matrix of management choices to facilitate the selection of worldwide sourcing strategies most appropriate to corporate goals.

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Book part
Publication date: 13 December 2023

Jasmandeep Kaur, Kirandeep Kaur and Ramanjeet Singh

The pandemic has brought to light the importance of quickly adopting new technologies and building resilient organisations. Also, the Sustainable Development Goals (SDGs) can be…

Abstract

The pandemic has brought to light the importance of quickly adopting new technologies and building resilient organisations. Also, the Sustainable Development Goals (SDGs) can be addressed in large part through technological innovations. The development of smart systems which are linked with the Internet of Things (IoT) can create different opportunities to strategically face the barriers linked with the SDGs and make sure that there is an environmentally sustainable, equitable and healthy society. This study has utilised secondary and qualitative data and has adopted the interpretative and deductive approaches. It has given significance to several aspects of the SDGs and has linked them with digital technology such as accessibility to safe and clean portable water, production of sustainable food along with the generation of green energy and its utilisation. This study has evaluated the advantages of digitalisation so that it can catalyse the transition towards SDGs and improve the health of the citizens by giving digital accessibility specifically to the underserved community. The research has selected the most essential themes which are linked to the context of SDGs and has deeply evaluated a lot of information obtained from authentic secondary resources. At last, it provides a conclusion and recommendations where it has suggested several initiatives which could be made for enhancing the overall scenario and has also disguised the limitations that were identified while completing the study.

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Fostering Sustainable Development in the Age of Technologies
Type: Book
ISBN: 978-1-83753-060-1

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Article
Publication date: 3 February 2020

Sikander Hans and Smarajit Ghosh

The efficient speed controller is found to be an important requirement to run the motor for the brushless direct current (BLDC) motor. This requirement is considered as superior…

175

Abstract

Purpose

The efficient speed controller is found to be an important requirement to run the motor for the brushless direct current (BLDC) motor. This requirement is considered as superior, as it may increase the operating speed and system efficiency. In the existing methods, proportional plus integral (PI) controller has been included because of its simple architecture. But the PI controller produces load disturbance, control complexity and some parametric (Proportional plus integral) variations. The purpose of this proposed controller is to overcome the problems produced by PI controller in BLDC motor.

Design/methodology/approach

The proposed BLDC motor is developed with fixed order H-infinity controller. In this architecture, both the weight functions and transfer functions were included to design the controller. This controller has been included in this BLDC to detect the rotor position. The optimal position of rotor is identified by introducing particle swarm optimization algorithm.

Findings

The torque that obtained in the motor is highly reduced by this proposed controller and also enhances the speed. The BLDC motor is modelled in a MATLAB environment.

Practical implications

The performance of the torque, speed and back electro-motive force is analysed and compared with the existing controllers such as fuzzy proportional plus integral plus derivative, sensing algorithm and fuzzy proportional plus derivative controller.

Originality/value

Simulation results show that the proposed technique gives better results than the other existing controllers.

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Article
Publication date: 18 November 2024

Nisha Jayasuriya, Punmadara Shyam Kumari Jayasinghe, Ashani Rajapaksha, Tharushi Dharmasiri, Damith Sumanasinghe and Ayesha Dasanayake

Referral marketing can be identified as the commercial form used to encourage word-of-mouth (WOM) communication. It has become popular in recent times, supporting organisations to…

54

Abstract

Purpose

Referral marketing can be identified as the commercial form used to encourage word-of-mouth (WOM) communication. It has become popular in recent times, supporting organisations to attract new customers towards making strides in how customers are pursued to purchase certain types of products/industries. However, some factors impact the success of referral marketing programmes. This study focuses on analysing the impact of such factors as brand, rewards and celebrity endorsement on user engagement in social media referral marketing programmes.

Design/methodology/approach

Further, this study discusses the moderating impact of social ties on this relationship mainly focusing on the cosmetic industry. The data were collected from respondents with exposure to referral marketing programmes through the social media platforms: Facebook, LinkedIn, WhatsApp and Instagram. The structural equation modelling (PLS-SEM) was used to analyse the data collected.

Findings

The results of the study revealed that brand, reward and celebrity endorsement significantly impact the participation willingness of customers in social media referral marketing programmemes. Moreover, it showed that the social tie moderates only the brand impact on the participation willingness of customers, whereas it does not moderate the impact of rewards and celebrity endorsement on the participation willingness of customers. In doing so, the study looks extensively into the elements that drive or shape customer behaviour within this specific market niche by investigating the effect of brand, incentives and endorsements by celebrities on customer engagement.

Originality/value

Accordingly, this study sheds light on the complex relationship among brands, rewards and celebrity endorsements, while also considering social ties within the context of social media referral marketing initiatives. It also delivers useful information for academics as well as practitioners. Limited studies have been conducted in this field, and therefore, this study adds some knowledge, also highlighting the moderation effect of social ties.

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Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 21 August 2024

Neda Kiani Mavi, Kerry Brown, Richard Glenn Fulford and Mark Goh

Evaluating project success within the construction industry presents challenges due to the unique characteristics of the sector, the complexity of projects, and the involvement of…

267

Abstract

Purpose

Evaluating project success within the construction industry presents challenges due to the unique characteristics of the sector, the complexity of projects, and the involvement of diverse stakeholders. Conducting a bibliometric analysis, this paper aims to unravel the major research themes and methodologies utilised by researchers in studying the critical success criteria for construction projects, as well as extracting these success criteria.

Design/methodology/approach

The researchers systematically searched and screened 95 papers from Scopus and Web of Science (WoS) databases. This study conducted research focus parallelship network (RFPN) analysis and keywords co-occurrence network (KCON) analysis using BibExcel and Gephi to cluster the papers, illuminate the relationships among keywords within each cluster, and identify the primary research directions.

Findings

Using the RFPN analysis, this study classified the papers into three distinct clusters: infrastructure and public projects success, risk and knowledge management, and contractors and procurement management. Statistical techniques such as structural equation modelling (SEM) and multi-criteria decision-making methods such as analytic hierarchy process (AHP) have been used to analyse project success in the construction industry.

Research limitations/implications

Considering the intensified demand for streamlined digital interactions and the increasing emphasis on sustainability and safety performance, construction companies are recommended to allocate greater investments toward the automation and digitisation of their products and processes. Prioritising modular construction and embracing transformative technologies alongside data science is crucial for enabling well-informed decision-making, and enhancing project success.

Originality/value

This study contributes to the existing body of knowledge by conducting a quantitative and systematic evaluation of the literature on project success criteria in the construction industry and uncovering key research areas. It addresses the pressing need to understand the complexities of construction projects amidst evolving industry dynamics and emerging disruptions. Moreover, by highlighting the implications of digital innovations and modular construction, this study urges deeper exploration into their impact on project performance and stakeholder satisfaction. This research sets a comprehensive framework for investigating the interplay between project complexity, technological advancements, and sustainable practices in the construction sector, paving the way for strategic advancements in the field.

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Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

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Article
Publication date: 1 October 2005

Rajagopal and Romulo Sanchez

The customer portfolio and relationship management have been of contemporary interest to the academics and practitioners. This paper aims to systematically analyze the review and…

7349

Abstract

Purpose

The customer portfolio and relationship management have been of contemporary interest to the academics and practitioners. This paper aims to systematically analyze the review and critique of this important area and broadly to discuss the customer portfolio theories and their implications in reference to marketing and purchasing perspectives.

Design/methodology/approach

The major conceptual contributions in the area of customer portfolio and relationship management have been categorically analyzed in the paper. The paper provides an insight of how marketers interpret and describe companies' actions and the discussion provides a framework for relationship management, the central tenet of which is to enable managers to invest their resources in the most efficient and effective way.

Findings

The review of literature shows that the customer portfolio analysis can provide strategic input to the firm towards developing a successful planning process. The conceptual discussion in the paper on relationship management may lead the strategies in managing the corporate social capital. The alternative models have been developed in the paper in reference to the market environment and values concepts discussing the triadic relationship among the organization, supplier and customer that reflects on the contemporary managerial perspectives.

Originality/value

The managerial implications of the discussion presented in the paper would be helpful to plan and create strategies to optimize returns on customer relationship over time. This paper would be of interest to the scholars as well as practitioners engaged in strategic planning of a firm.

Details

Journal of Business & Industrial Marketing, vol. 20 no. 6
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 26 January 2022

Berihun Bizuneh, Abrham Destaw and Bizuayehu Mamo

The purpose of this study is to explore fit problems, satisfaction and preferences of Ethiopian male consumers of ready-made garments (shirt, polo shirt, sweater and khaki and…

264

Abstract

Purpose

The purpose of this study is to explore fit problems, satisfaction and preferences of Ethiopian male consumers of ready-made garments (shirt, polo shirt, sweater and khaki and jeans trousers) and highlight the need for a domestic standard garment size chart.

Design/methodology/approach

Using a structured questionnaire, 405 usable responses were collected from consumers in four cities (Bahir Dar, Kombolcha, Dessie and Addis Ababa) based on convenience sampling. Moreover, the pattern-making methods of 12 domestic garment manufacturing companies were investigated. One-way analysis of variance and multivariate analysis of variance were used to examine differences in fit satisfaction with age, body size and shape. Multiple regression was used to test hypotheses.

Findings

The participants were mostly neither satisfied nor dissatisfied with the fit of the garments irrespective of their age, body size and shape. While age was found to be insignificant, apparel sizes worn and body shape were found to be significant predictors of fit type in most garments. It was also found that most of the domestic garment manufacturing companies use the knock-off method for pattern making, which results in a bad fit as the basic garment for the knock-off is constructed based on other countries’ standards.

Originality/value

This study investigates the fit problems and preferences of ready-made garments in the context of consumers in a developing country. Moreover, it has a contribution in considering men’s body shape in the analysis of fit preferences. The results have implications for developing domestic standard garment size charts to improve fit satisfaction.

Details

Research Journal of Textile and Apparel, vol. 27 no. 2
Type: Research Article
ISSN: 1560-6074

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Book part
Publication date: 16 August 2010

Saulesh Yessenova

This study examines the way the government of Kazakhstan confronted informal (squatter) settlements and their property in Almaty in 2006. It argues that the way the state handled…

Abstract

This study examines the way the government of Kazakhstan confronted informal (squatter) settlements and their property in Almaty in 2006. It argues that the way the state handled the issue as part of a broader state economic strategy was neither appropriate for the aim of creating a functioning property market nor for advancing social justice and welfare. The analysis focuses on the attempted demolition of two informal settlements, Bakay and Shanyrak, and subsequent events, including (a) militant and political responses among the residents and their supporters, (b) the legalization campaign, and (c) the effects of the global credit crunch on construction and property market in Almaty. The goal here is to refine the claim to a connection between formal economy, state practice, and squatters' experiences.

Details

Economic Action in Theory and Practice: Anthropological Investigations
Type: Book
ISBN: 978-0-85724-118-4

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Article
Publication date: 6 November 2020

Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah and Shahriar Akter

The marketing information system (MkIS) in the data-rich business environment receives all the attention these days, but as essential and perhaps even more essential is the…

932

Abstract

Purpose

The marketing information system (MkIS) in the data-rich business environment receives all the attention these days, but as essential and perhaps even more essential is the marketing information system management capability (MkISMC). Although many service firms apprehend the return from MkIS, others clearly struggle. It seems that MkIS management capability dynamics and their direct/indirect holistic influence on service firm's competitive performance (SFCP) are unsolved in the current data-driven service economy. This study aims to conceptualize a model and test the antecedents on service firms' competitive performance.

Design/methodology/approach

This study utilizes a survey of a sizeable sample of service firms’ managers at the firm level. A total of 250 useable responses were obtained and analyzed through structural equation modeling.

Findings

Results reveal that variables under their respective direct influences are positively and significantly related. Interestingly, MkISMC has a relatively large magnitude of positive and direct effects on service firms' competitive performance. The other variables, such as the use of marketing analytics (UMAN), service innovation and management (SINM), partially mediate the effect of MkISMC on the competitive performance of service firms.

Practical implications

The findings inform practitioners that MkISMC, UMAN and SINM play a vital role in attaining service firms' competitive performance in the data-rich environment. Overall, it deepens the understanding of the mediation effect of UMAN and SINM of service firms on competitive performance.

Originality/value

The study advances theoretical understanding of resource-based view (RBV), market orientation and dynamic capability that formulate the relationship of MkISMC, UMAN and SINM in attaining SFCP in the ever-changing data-driven business economy.

Details

Journal of Service Theory and Practice, vol. 30 no. 6
Type: Research Article
ISSN: 2055-6225

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