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Article
Publication date: 1 May 1993

Shahrzad Amirani and Roger Gates

Store image has long been recognized as a determinant of businesssuccess and has been used as a positioning and differentiation tool.Over the years, the retail image research…

581

Abstract

Store image has long been recognized as a determinant of business success and has been used as a positioning and differentiation tool. Over the years, the retail image research stream has witnessed numerous conceptual and operational definitions, However, despite the long‐term fascination of researchers with this construct, substantial “noise” is evident in store image research. Provides an overview of the store image literature and illustrates the usefulness of an attribute‐anchored conjoint methodology for operationalizing this construct.

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International Journal of Retail & Distribution Management, vol. 21 no. 5
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 June 1997

Richard L. Priem, Abdul M. A. Rasheed and Shahrzad Amirani

Evaluates Wroe Alderson’s general theory of marketing as a possible platform for further developing Michael Porter’s ideas on strategic management. Alderson’s “transvection” and…

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Abstract

Evaluates Wroe Alderson’s general theory of marketing as a possible platform for further developing Michael Porter’s ideas on strategic management. Alderson’s “transvection” and Porter’s “value system” are compared, and the uses of these concepts by their authors in developing approaches to achieving sustainable competitive advantage are contrasted. The potential for extension of each theory based on their similarities and differences is discussed. Presents examples showing how Alderson’s ideas may be used to resolve impasses in Porter’s work, and how recent empirical work testing Porter’s value system may be useful in extending and justifying Alderson’s transvection ideas. More generally, we suggest that Alderson’s general theory may provide a starting point for integrating Michael Porter’s ideas with the concepts from the “resource‐based view” of strategy, and that instances of independent formulation of nearly‐identical theories present special opportunities for scholars interested in both theory building and theory testing.

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Journal of Management History, vol. 3 no. 2
Type: Research Article
ISSN: 1355-252X

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Article
Publication date: 1 May 1995

Shahrzad Amirani and Julie Baker

Offering higher quality is a strategy which has been demonstratedto be instrumental in improving performance for many firms. Retailservice customers, at the decision‐making stage…

1783

Abstract

Offering higher quality is a strategy which has been demonstrated to be instrumental in improving performance for many firms. Retail service customers, at the decision‐making stage, tend to form expectations about the service quality they will receive from cues which are available to them. Presents a methodology for identifying service quality cues, isolating the cues most important to consumers, helping retailers to segment customers on the basis of quality cues, and determining which cues should be promoted to lure competitors′ customers.

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International Journal of Retail & Distribution Management, vol. 23 no. 5
Type: Research Article
ISSN: 0959-0552

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