Identifies an error in the measurement of private rates of returnto aggregate levels of education. When education is viewed as acontinuous variable, the estimated rate of return…
Abstract
Identifies an error in the measurement of private rates of return to aggregate levels of education. When education is viewed as a continuous variable, the estimated rate of return is to an incremental year of schooling. However, rates of return are often estimated for aggregate levels of education such as the secondary and university levels. When an aggregate level has sub‐levels, such as bachelors′ and masters′ for the university level, the conventional procedure underestimates the rate of return to the aggregate level due to the dominance of up‐front costs in the discounting procedure used to compute rates of return.
Details
Keywords
Subhadip Roy and Anita Pansari
Endorsement of a brand or sports team by a sports celebrity has been thoroughly researched within the context of sports marketing. However, the recent phenomenon of non-sports…
Abstract
Endorsement of a brand or sports team by a sports celebrity has been thoroughly researched within the context of sports marketing. However, the recent phenomenon of non-sports celebrities owning sports teams has received little research attention. This study uses a survey of Indian respondents in the context of a major sport (cricket) in India to explore the impact of a non-sports celebrity owning and endorsing a sports team on consumer attitudes towards the team and their sponsors. Findings indicate that the level of credibility assigned to the celebrity significantly affects consumer attitudes towards the team and its sponsors. The results suggest that managers of sports teams and their sponsors should consider a celebrity owner as an endorser, as long as that celebrity has high credibility.
Details
Keywords
Abdulfatah Abdullah Abdulkareem Shayf, Mohd Abdullah, Mosab I. Tabash, Shahrukh Saleem, Asiya Chaudhary, Ammar Ali and Mushahid Ali Shamsi
The study evaluates whether an application of Ind-AS that converged with IFRS in India has enhanced financial reporting quality (FRQ) and how that is reflected in financial…
Abstract
Purpose
The study evaluates whether an application of Ind-AS that converged with IFRS in India has enhanced financial reporting quality (FRQ) and how that is reflected in financial performance (FP).
Design/methodology/approach
Design/methodology/approach: The study uses discretionary accruals (DACC) to measure FRQ. In addition, it uses ordinary least square (OLS) regression to examine the association between Corporate Governance attributes, FRQ, and financial performance for a sample of 24 textile companies from 2010 to 2021.
Findings
The results indicate that adopting IFRS has a role in monitoring CG attributes to enhance FRQ; this means the financial reporting qualit improves somewhat with some CG attributes under Ind-AS. In addition, the results demonstrate that financial reporting quality positively influences FP.
Practical implications
There are significant effects on authorities and decision-makers. The findings from this research can benefit lawmakers by providing Ind-AS policy enforcement with more consideration. The results are also helpful for policymakers who want to improve CG and need proof of the significance of high FRQ in this respect.
Originality/value
Given the dearth of research on FRQ in India, the study extends prior literature on FRQ by examining the quality of financial reporting according to the transformation to IFRS in Indian textile firms. The theoretical contribution of the current study is the testing of agency theory towards practices of corporate governance mechanisms on FRQ and FP in the context of the textile sector.
Details
Keywords
Danish Hussain, Arham Adnan and Maaz Hasan Khan
The study attempted to gauge the relative effectiveness of celebrity and product image match-up in comparison to non-celebrity attractive endorsers for two distinct high…
Abstract
Purpose
The study attempted to gauge the relative effectiveness of celebrity and product image match-up in comparison to non-celebrity attractive endorsers for two distinct high involvement situations. Also, due to the expected demographic diversity among target consumers, the study aimed at assessing the impact of respondent's age and gender on the effectiveness of image match-up.
Design/methodology/approach
Building on the three-order hierarchy model, two experiments were conducted (utilising celebrity and non-celebrity endorsers) for two high involvement hierarchies, i.e. standard learning and dissonance/attribution. Through fictitious print advertisement, the experiments assessed the effectiveness of the match-up in terms of consumer attitudes towards advertisement and brand and intentions to purchase.
Findings
The match-up consistently and significantly outperformed non-celebrity attractive endorser in case of standard learning hierarchy. The same conclusion was not established for dissonance/attribution hierarchy due to the lack of significant results. The findings also suggest that the match-up subdues the impact of consumer's gender and age on consumer attitudes only in case of standard learning hierarchy.
Research limitations/implications
The study provides interesting theoretical implication by challenging a widely held postulation about the applicability of celebrity and product match-up under high involvement.
Practical implications
The research provides the practitioners with a better understanding of important issues, mainly, whether to use a celebrity endorser and selecting the right celebrity, especially if high involvement is expected.
Originality/value
Previous research concerning celebrity endorsements has largely considered consumer involvement as unitary, i.e. either high or low. However, the multifaceted aspect of consumer involvement is well established in the field of consumer psychology. The present research, therefore, is a pioneering attempt as it studies the effectiveness of match-up for two distinct high involvement situations. Moreover, unlike the majority of previous studies that have focused on the performance of “celebrity match” versus “celebrity mismatch”, the impact of match-up was studied in comparison to a non-celebrity attractive endorser.
Details
Keywords
Md. Helal Miah, Dharmahinder Singh Chand, Gurmail Singh Malhi and Shahrukh Khan
The demand for titanium alloys has received massive attention in the aerospace and automotive industry owing to their magnificent electrochemically compatibility and corrosion…
Abstract
Purpose
The demand for titanium alloys has received massive attention in the aerospace and automotive industry owing to their magnificent electrochemically compatibility and corrosion resistance, high strength at elevated temperatures and high strength-to-weight ratio. Although titanium alloy has impressive mechanical properties, they are challenging to machine or metal form due to its poor heat conductivity, high chemical reactivity, low modulus of elasticity, high friction coefficient and difficult lubricant that limits its application field and increases wear. However, surface treatment coating with the strong metallurgical bond between the titanium alloy matrixes is novel technique to resolve these challenges. This research will illustrate the influence of laser scanning power on the microstructure and tribological behavior of Nickel (NI)-composite claddings fabricated on TC4 titanium alloy to realize the strong metallurgical bond between the titanium alloy and NI-composite coating.
Design/methodology/approach
In this research, TiC/TC4 alloy nanocomposites were fabricated based on different laser power and temperatures. TC4 has been selected as a base material instead of TiC for the strong metallurgical bond between the titanium alloy matrixes. Then Ni-composite coating was used as the surface treatment coating on TC4 by laser cladding (LC) technique. The Ni-based alloy coating material powder is good self-fluxing, has high-temperature resistance and is analytically pure with 200 mesh, which can easily overcome the various challenges of titanium alloy. The chemical properties of Ni composite coating include 31.2% Chromium, 8%Titenium and 3.6% Carbon. The prepared surface treatment coating characterization and microstructure behavior are analyzed using optical micrograph, X-ray diffraction, scanning electron microscopes, energy dispersive spectroscopy and electron probe micro analyzer methods.
Findings
It is evident that at the beginning of the experiment, if the laser power increased, the quality of the coating increased. An optimal quality of the coating is found when the laser scanning power about 12.55 kJ/cm2. Further increased laser power diminished the quality of the coating because the material plasticity had deteriorated. The TiC ceramic particle reinforced phase is dispersed into a two-phase solid solution of β-Ti and γ-Ni. The micro-hardness of the used coating is greater than the base alloy.
Originality/value
This research has practical value in the modern aerospace and automobile industry to increase the application of titanium alloy.
Details
Keywords
Rashmi Kumar Aggarwal and Bikramjit Rishi
The learning outcomes of this paper are as follows: to understand the meaning of celebrity endorser, to understand factors that play a significant role in selecting a celebrity…
Abstract
Learning outcomes
The learning outcomes of this paper are as follows: to understand the meaning of celebrity endorser, to understand factors that play a significant role in selecting a celebrity endorser for product endorsement, to decide when a brand needs a celebrity endorser and to generate option analysis factoring in the pros and limitations of celebrity endorsement.
Case overview/synopsis
Dish TV pioneered digital entertainment in India. It was July 2016, the first quarter board meeting of Dish TV India Limited at the company corporate office in Noida, India. One of the agenda items was whether the company needed to rely on celebrity endorsement 12 years after its inception. In three months, time, at its next meeting, the board was expected to come up with a product campaign that would most effectively impact its target customers.
Complexity academic level
The case is targeted at business management students pursuing a postgraduate management program.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 8: Marketing.
Details
Keywords
Shradha Kabra, Sumanjit Dass and Sapna Popli
Reality television is a dynamic, profit-making platform that occupies prime-time slots on the television almost all over the world. Despite its immense popularity and influence…
Abstract
Purpose
Reality television is a dynamic, profit-making platform that occupies prime-time slots on the television almost all over the world. Despite its immense popularity and influence, it has received little attention in the extant literature and almost none in terms of its impact on celebrity repositioning. This study aims at examining the relationship between the film stars as brands and the impact of the platform of reality television in repositioning these celebrities in the Indian context.
Design/methodology/approach
Through extensive literature review and qualitative interviews, the paper expounds that reality television provides an opportunity to celebrities to successfully reposition themselves at crucial junctures in their career. The framework to study this repositioning has been adopted from the work of Chris Simms and Paul Trott (2007) who created it to study the brand repositioning of various consumer goods.
Findings
The literature establishes celebrities as brands. This study provides evidence that brand repositioning through reality television is possible for these celebrity brands. The symbolic and functional repositioning of these celebrities is presented through thematic content analysis.
Research limitations/implications
The study provides a useful framework to understand celebrity brand repositioning through reality TV. It can also be replicated to understand the repositioning of a wide variety of celebrities other than film-stars such as sportspersons, social media influencers and politicians.
Originality/value
The paper contributes to the need of expanding the corpus of Indian reality television and explains how Indian celebrities reposition themselves through reality television.
Details
Keywords
Varsha Jain, Subhadip Roy and Ashok Ranchhod
The study aims to draw on existing knowledge and investigates how luxury is perceived in a developing nation with economic and cultural diversity. The present study aims to…
Abstract
Purpose
The study aims to draw on existing knowledge and investigates how luxury is perceived in a developing nation with economic and cultural diversity. The present study aims to develop a conceptual framework to understand luxury buying behavior in a developing nation context.
Design/methodology/approach
The study utilizes qualitative research (focus group discussions) with 72 luxury consumers (and partly with practitioners) of apparel and accessories in two major metro cities and two major non-metro cities of India.
Findings
A framework of luxury buying behavior was constructed with cultural background, antecedents, buying process and post-purchase consequences of luxury buying behavior as its sub-constructs. Gender was identified as a moderating variable between antecedents of purchase and purchase behavior.
Research limitations/implications
The most important contribution of the present study is the creation of a comprehensive framework of luxury buying behavior within a developing nation context and a set of testable propositions to further validate using quantitative research.
Practical implications
Provides the manager with a workable model of luxury buying behavior that he/she could use to generate the right consumer responses.
Originality/value
The present study is the first of its kind which integrates cultural backdrop, antecedents and consequences of luxury consumption in the context of a developing nation.
Details
Keywords
Arpita Agnihotri, Saurabh Bhattacharya and Satya Prasad V.K.
The purpose of this study is to examine the impact of multiple brand celebrity endorsement strategies on firms’ performance and different attributes associated with celebrities on…
Abstract
Purpose
The purpose of this study is to examine the impact of multiple brand celebrity endorsement strategies on firms’ performance and different attributes associated with celebrities on firms’ performance. In this regard, the present study specifically explores the role of celebrity reputation and experience, as well as social media as a promotion platform in influencing the economic effectiveness of multiple brand endorsement strategies, i.e. proportion of brands endorsed in a firms’ brand portfolio.
Design/methodology/approach
Study is based on instrumental variable regression analysis approach and is conducted in one of the emerging markets, i.e. India.
Findings
The findings indicate that firms’ market valuations increase as its proportion of brands endorsed by celebrities increases. Furthermore, popularity reputation of celebrity also influences market valuation, and relationship is positively moderated by celebrity’s experience.
Originality/value
Extant studies have considered one endorsement news of a firm at a time. However, how total proportion of firms’ brand endorsed by celebrities impacts its performance has not been investigated. Furthermore, impact of celebrity traits has been examined only in consumer behavior studies and has been rarely investigated in context of firms’ economic performance.
Details
Keywords
KBS Kumar and Indu Perepu
The learning outcomes are as follows: determine the conditions founders encounter when their company is not on the right track; examine the importance of ethics in…
Abstract
Learning outcomes
The learning outcomes are as follows: determine the conditions founders encounter when their company is not on the right track; examine the importance of ethics in entrepreneurship; draw up a broad framework to understand the degree of trouble an organization is in and how far it has gone since the early warning signs of trouble; and formulate a comprehensive solution for entrepreneurial founders to extricate their ventures from a crisis.
Case overview/synopsis
India-based Edtech company Byju’s was facing a slew of challenges as of mid-2023. Its founder and CEO Byju Raveendran needed to steer the company out of trouble.
Complexity academic level
Post Graduate/Executive Education.
Supplementary material
Teaching notes are available for educators only.
Subject code
CSS3: Entrepreneurship.