Shahedul Hasan, Mohammad Faruk, Kamron Naher and Shazzad Hossain
The purpose of this study is to examine how halal marketing affects intention and to assess the mediating effects of halal awareness and halal attitude on the relationship between…
Abstract
Purpose
The purpose of this study is to examine how halal marketing affects intention and to assess the mediating effects of halal awareness and halal attitude on the relationship between halal marketing and intention towards halal cosmetics.
Design/methodology/approach
This study adopted a quantitative methodology and used a convenience sampling approach to acquire data from 266 respondents from different regions of Bangladesh. The survey was conducted from December 2022 to February 2023. The data were analysed and hypotheses were tested using partial least square structural equation modelling.
Findings
The findings suggested that all the formulated hypotheses were significant, indicating that halal marketing positively influenced intention towards halal cosmetics. Moreover, the relationship between halal marketing and consumers’ intentions to buy halal cosmetics was mediated by halal awareness and attitude.
Practical implications
The practical implications of this study are pertinent for Bangladeshi marketers of halal cosmetics. The results of this study will enable the manufacturers and marketers in the halal cosmetics industry to better target their respective customer base. The findings suggest that marketers of halal cosmetics should focus on creating awareness and fostering positive attitudes towards halal products among consumers.
Originality/value
This research has incorporated and tested the impact of halal awareness and halal attitudes as mediating constructs on intention towards halal cosmetics and found both constructs exert a statistically significant impact. Moreover, this paper investigated the halal marketing construct as a higher-order construct consisting of different components of marketing, while previous studies have been found to consider halal marketing as a first-order construct.
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Nasrin Akter and Shahedul Hasan
Halal tourism despite its increasing contributions toward the global tourism industry, remains a nascent field of research, in particular, investigations that explore the drivers…
Abstract
Purpose
Halal tourism despite its increasing contributions toward the global tourism industry, remains a nascent field of research, in particular, investigations that explore the drivers of halal tourism purchase intention of Muslim tourists are insufficient. To contribute to this end, this study aims to examine the moderating role of perceived behavioral control (PBC) on attitude, subjective norms (SN) and behavioral intention by applying the theory of planned behavior.
Design/methodology/approach
The conceptual model is tested by using structural equation modeling based on the data collected from 306 Muslim tourists of Bangladesh.
Findings
The results reveal that PBC moderates the relationship between attitude and halal tourism intention. Halal tourism intention is also influenced by attitude and PBC but not by SN.
Research limitations/implications
Findings of the study contributed to halal tourism literature by identifying the role of perceived autonomy and capacity on halal tourism intention and by offering an understanding of the underlying psychological drivers of halal tourism choice.
Practical implications
This would help the marketer to design suitable halal tourism offerings to fulfill the unique needs of this less explored tourism market.
Originality/value
To the best of the authors’ knowledge, this is perhaps the first study in the context of the Bangladesh tourism sector that focuses on customers’ halal tourism intention. The study’s findings are crucial in Islamic marketing and halal tourism.
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Iqbal Hossain Moral, Md. Saidur Rahaman, Md. Shikh Imran and Md. Mizanur Rahman
Globally, the COVID-19 pandemic impacts the financial condition and the mental health of millions of workers from various informal sectors. This study aims to look into the…
Abstract
Purpose
Globally, the COVID-19 pandemic impacts the financial condition and the mental health of millions of workers from various informal sectors. This study aims to look into the hawkers’ community’s mental health and living conditions in Bangladesh during COVID-19.
Design/methodology/approach
The researchers have applied the purposive sampling technique to choose ten hawkers from Khulna city, a district in the southern region of Bangladesh. An in-depth interview was taken in the Bengali language in an unstructured manner and lasted 30–40 min per respondent.
Findings
The findings showed that the Hawkers’ income reduced, and specifically, during the pandemic, they had earned half of what they usually made before. Besides, they could not open their stores because law enforcement agencies imposed restrictions on opening business centres during the lockdown except for some emergency necessities shops. This restriction led the hawkers to stop selling their products because there was a high chance of spreading the virus through the products they sold. Due to income reduction, they had to eat cheap food, which caused their health problems. Consequently, this community mentally got depressed.
Practical implications
Policymakers in Bangladesh might think about enacting more effective measures to provide some extrinsic and intrinsic support in improving the mental health of the hawkers’ community.
Originality/value
To the best of the authors’ knowledge, this is the first study on the mental of the hawkers’ community during COVID-19.
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Muhammad Mehedi Masud, Md Rajibul Ahsan, Noor Azina Ismail and Md Sohel Rana
Life insurance remains an essential part of financial and social security. The insurance penetration rate is high in the developed countries but very low in developing countries…
Abstract
Purpose
Life insurance remains an essential part of financial and social security. The insurance penetration rate is high in the developed countries but very low in developing countries such as Malaysia, with only 4.8% penetration and extremely low underwritings. Therefore, this study aims to scrutinize the underlying determinants of a household purchase behaviour of life insurance.
Design/methodology/approach
The data generated from the administration of survey questionnaires to 325 households were analysed, using structural equation modelling to obtain the research purposes.
Findings
The analysis reveals that the knowledge of life insurance, attitudes towards life insurance, subjective norms (SN), trust and risk perception, affect the tendency of a household to purchase life insurance. The results of this study also highlight that households’ purchase-propensity influences the purchase behaviour of life insurance. Concurrently, the intention to purchase has mediating effects on explanatory variables and purchase behaviour.
Originality/value
This paper established awareness, SN, perceived behavioural control, trust and risk perception as the key determinants promoting positive attitudes towards purchasing life insurance. The findings of this study can be successfully applied to different stakeholders in a similar context. This study suggests that the managers of life insurance companies should adjust their policy guidelines in accordance with the positive relationship between the constructs and consumers’ intention to purchase life insurance.