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Customer insurance coverage sales plan problem, in which the loyal customers are recognized and offered some special plans, is an essential problem facing insurance companies. On the other hand, the loyal customers who have enough potential to renew their insurance contracts at the end of the contract term should be persuaded to repurchase or renew their contracts. The aim of this paper is to propose a three-stage data-mining approach to recognize high-potential loyal insurance customers and to predict/plan special insurance coverage sales.

The first stage addresses data cleansing. In the second stage, several filter and wrapper methods are implemented to select proper features. In the third stage, K-nearest neighbor algorithm is used to cluster the customers. The approach aims to select a compact feature subset with the maximal prediction capability. The proposed approach can detect the customers who are more likely to buy a specific insurance coverage at the end of a contract term.

The proposed approach has been applied in a real case study of insurance company in Iran. On the basis of the findings, the proposed approach is capable of recognizing the customer clusters and planning a suitable insurance coverage sales plans for loyal customers with proper accuracy level. Therefore, the proposed approach can be useful for the insurance company which helps them to identify their potential clients. Consequently, insurance managers can consider appropriate marketing tactics and appropriate resource allocation of the insurance company to their high-potential loyal customers and prevent switching them to competitors.

Despite the importance of recognizing high-potential loyal insurance customers, little study has been done in this area. In this paper, data-mining techniques were developed for the prediction of special insurance coverage sales on the basis of customers’ characteristics. The method allows the insurance company to prioritize their customers and focus their attention on high-potential loyal customers. Using the outputs of the proposed approach, the insurance companies can offer the most productive/economic insurance coverage contracts to their customers. The approach proposed by this study be customized and may be used in other service companies.

This paper aims to propose an improved version of portfolio optimization model through the prediction of the future behavior of stock returns using a combined wavelet-based long short-term memory (LSTM).

First, data are gathered and divided into two parts, namely, “past data” and “real data.” In the second stage, the wavelet transform is proposed to decompose the stock closing price time series into a set of coefficients. The derived coefficients are taken as an input to the LSTM model to predict the stock closing price time series and the “future data” is created. In the third stage, the mean-variance portfolio optimization problem (MVPOP) has iteratively been run using the “past,” “future” and “real” data sets. The epsilon-constraint method is adapted to generate the Pareto front for all three runes of MVPOP.

The real daily stock closing price time series of six stocks from the FTSE 100 between January 1, 2000, and December 30, 2020, is used to check the applicability and efficacy of the proposed approach. The comparisons of “future,” “past” and “real” Pareto fronts showed that the “future” Pareto front is closer to the “real” Pareto front. This demonstrates the efficacy and applicability of proposed approach.

Most of the classic Markowitz-based portfolio optimization models used past information to estimate the associated parameters of the stocks. This study revealed that the prediction of the future behavior of stock returns using a combined wavelet-based LSTM improved the performance of the portfolio.