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1 – 6 of 6Shafaqat Mehmood and Salman Khan
This study aims to examine the impact of autonomous vehicles adoption motivations (i.e. technological, ecological and intrinsic motivation) on tourists’ pro-environmental behavior…
Abstract
Purpose
This study aims to examine the impact of autonomous vehicles adoption motivations (i.e. technological, ecological and intrinsic motivation) on tourists’ pro-environmental behavior and verify the mediating role of tourists’ green self-image between the relationship of eco-friendly attitudes and autonomous vehicles adoption motivations.
Design/methodology/approach
The data from 586 national and international tourists were analyzed using the partial least squares method.
Findings
The findings revealed that eco-friendly attitude is a significant predictor of tourists’ green self-image; tourists’ green self-image is a significant predictor of autonomous vehicles adoption motivations; and autonomous vehicles adoption motivations are significant predictors of tourists’ pro-environmental behavior. In addition, tourists’ green self-image mediated the relationship between eco-friendly attitudes and autonomous vehicles adoption motivations.
Originality/value
These outcomes provide valuable guidance for the future development of green destination tourism and allow interesting implications for the tourism industry and autonomous vehicles adoption.
目的
本研究探讨自动驾驶汽车采纳动机(即技术、生态和内在动机)对游客环保行为的影响, 并验证游客绿色自我形象在环保态度和自动驾驶汽车采纳动机之间的中介作用。
设计/方法/途径
收集586份来自中国国内外游客的数据, 采用偏最小二乘法进行分析。
研究结果
研究结果表明, 环保态度显著影响游客绿色自我形象, 进而影响自动驾驶汽车采纳动机, 带来游客的环保行为。此外, 游客的绿色自我形象在环保态度与自动驾驶汽车采纳动机之间起到中介作用。
原创性/价值
本研究提出了游客绿色自我形象的概念, 将游客与环保人士的日常行为进行区分。研究结果为绿色目的地旅游业的未来发展提供了方向, 对旅游业和自动驾驶汽车的采纳产生影响。
Propósito
Este estudio tiene como objetivo examinar el impacto de las motivaciones para la adopción de vehículos autónomos (es decir, motivaciones tecnológicas, ecológicas e intrínsecas) en el comportamiento proambiental de los turistas y verificar el papel mediador de la autoimagen ecológica de los turistas en la relación entre las actitudes ecológicas. y las motivaciones para la adopción de vehículos autónomos.
Diseño/metodología/enfoque
Se analizaron los datos de 586 turistas nacionales e internacionales mediante el método de mínimos cuadrados parciales.
Hallazgos
Los hallazgos revelaron que la actitud ecológica es un predictor importante de la autoimagen ecológica de los turistas; la autoimagen ecológica de los turistas es un predictor importante de las motivaciones para la adopción de vehículos autónomos; y las motivaciones para la adopción de vehículos autónomos son predictores importantes del comportamiento proambiental de los turistas. Además, la autoimagen ecológica de los turistas medió la relación entre las actitudes ecológicas y las motivaciones para la adopción de vehículos autónomos.
Originalidad/valor
Estos resultados proporcionan una orientación valiosa para el desarrollo futuro del turismo de destino ecológico y permiten implicaciones interesantes para la industria turística y la adopción de vehículos autónomos.
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Salman Khan and Shafaqat Mehmood
The purpose of this study investigate the antecedents the adoption of tour itineraries from smart travel apps. Travelers are progressively expanding their smart travel planning…
Abstract
Purpose
The purpose of this study investigate the antecedents the adoption of tour itineraries from smart travel apps. Travelers are progressively expanding their smart travel planning applications to organize their trip-related activities. With the help of these apps, users achieve their favorite tour itineraries and choose their preferred destinations.
Design/methodology/approach
This study aimed to examine the results of smart tour itineraries on travelers and elucidate the motivations for their continual use and why travel experts are increasingly using smart tour itineraries. Innovation resistance and experiential consumption theories were used in this study. SmartPLS 3.2.8 was used to consider 682 valid samples using structural equation modeling (SEM).
Findings
This analysis identified the following crucial factors: usage, value, risk and traditional barriers. Moreover, utilitarian and hedonic values significantly affected barriers. Finally, theoretical and practical suggestions are presented along with future research directions.
Originality/value
This study encompasses the tender of innovation resistance theory to travel itineraries by integrating experiential consumption theory in the context of smart tourism apps.
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Salman Khan, Shafaqat Mehmood, Ikram Ullah Khan and Safeer Ullah Khan
Edible food packaging provides a solution to the solid waste problem caused by traditional packaging. However, tourists’ readiness to adopt this novel technology is unclear.
Abstract
Purpose
Edible food packaging provides a solution to the solid waste problem caused by traditional packaging. However, tourists’ readiness to adopt this novel technology is unclear.
Design/methodology/approach
An online survey was conducted to examine how motivated consumer innovativeness (CI), environmental awareness, perceived behavioral control, subjective norms and attitudes influence tourists' purchase behaviors in the context of edible food packaging in the tourism industry. The collected data were analyzed using structural equation modeling (SEM) with SmartPLS 3.2.8.
Findings
The results of the structural equation analysis indicate that each sub-factor of motivated consumer innovativeness positively influences attitudes. Additionally, attitudes, subjective norms, perceived behavioral control and personal norms were found to significantly impact purchase intentions. Environmental awareness was found to moderate the relationships between (1) perceived behavioral control and purchase intention, (2) subjective norms and purchase intention and (3) attitude and purchase intention. These findings expand the applicability of the diffusion of innovation, planned behavior and environmental awareness theories, offering useful insights for foodservice professionals.
Research limitations/implications
This study emphasizes key implications for the tourism and foodservice industries, as consumers with an innovative attitude and higher environmental awareness are more likely to adopt edible food packaging. Identifying these factors will help stakeholders establish effective strategies for waste reduction through innovative packaging solutions.
Originality/value
This research uniquely investigates tourists' adoption of edible food packaging by integrating theories of innovation diffusion, planned behavior and environmental awareness. It offers novel insights into how various psychological and social factors influence purchase behaviors within the tourism industry.
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Salman Khan, Shafaqat Mehmood and Safeer Ullah Khan
Generative artificial intelligence (GenAI) is one of the most diffused AI technologies, capable of generating manifold forms of content, including music, text, images and…
Abstract
Purpose
Generative artificial intelligence (GenAI) is one of the most diffused AI technologies, capable of generating manifold forms of content, including music, text, images and synthetic data. The purpose of this study is to analyze the determinants that affect GenAI acceptance and its outcomes on both the explorative and exploitative forms of innovation.
Design/methodology/approach
The study employs a conceptual framework based on the technology-organization-environment (TOE) paradigm. Through Smart-PLS analysis, it examines empirical data retrieved from an online survey where 302 manufacturing companies took part.
Findings
It is found that GenAI has the potential to facilitate both exploratory and exploitative innovation, particularly via the moderating effect of environmental dynamism. Hence the adoption of GenAI has potential to improve organizational performance.
Originality/value
The study is the first empirical project to investigate factors that influence manufacturing firms' adoption of GenAI. As the first project to have integrated the TOE paradigm when examining the impact of environmental dynamism on exploratory and exploitative innovation, the study emphasizes the double innovation potential of GenAI in organizational performance improvement.
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Ather Azim Khan, Muhammad Ramzan, Shafaqat Mehmood and Wing-Keung Wong
This paper assesses the environment of legitimacy by determining the role of institutional quality and policy uncertainty on the performance of five major South Asian stock…
Abstract
Purpose
This paper assesses the environment of legitimacy by determining the role of institutional quality and policy uncertainty on the performance of five major South Asian stock markets (India, Pakistan, Bangladesh, Sri Lanka, and Nepal) using 21 years data from 2000 to 2020. The focus of this study is to approach the issue of the environment of legitimacy that leads to sustained market returns.
Design/methodology/approach
Panel cointegration tests of Kao and Pedroni are applied, and the Dynamic Panel Vector Autoregressive (PVAR) model is used to determine the estimates.
Findings
ADF P-Values of both Kao and Pedroni tests show that the panels are cointegrated; the statistical significance of the results of the Kao and Pedroni panel cointegration test confirms cointegration among the variables. After determining the most appropriate lag, the analysis is done using PVAR. The results indicate that institutional quality, policy uncertainty, and GDP positively affect stock market return. Meanwhile, government actions and inflation negatively affect stock market returns. On the other hand, stock market return positively affects institutional quality, government action, policy uncertainty, and GDP. While stock market return negatively affects inflation.
Research limitations/implications
The sample is taken only from a limited number of South Asian countries, and the period is also limited to 21 years.
Practical implications
Based on our research findings, we have identified several policy implications recommended to enhance and sustain the performance of stock markets.
Originality/value
This paper uses a unique analytical tool, which gives a better insight into the problem. The value of this work lies in its findings, which also have practical implications and theoretical significance.
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Salman Khan and Shafaqat Mehmood
Robots have been adopted in numerous tourism and hospitality sectors, including restaurants. This study aims to investigate fast-food employees' use of service robots (SRs) in…
Abstract
Purpose
Robots have been adopted in numerous tourism and hospitality sectors, including restaurants. This study aims to investigate fast-food employees' use of service robots (SRs) in Pakistan.
Design/methodology/approach
This study used a conceptual model based on innovation resistance theory (IRT). By employing structural equation modeling (SEM) in Smart-PLS 3.2.8, we evaluated data from 247 valid respondents.
Findings
The findings demonstrated that drivers of robot adaptation significantly influenced image barriers, risk barriers, traditional barriers, usage barriers and value barriers. The results also revealed that usage, image and traditional barriers significantly affect usage intention.
Originality/value
This study enhances the research on robotics acceptance in tourism and hospitality and subsequently aids in the planning for post-COVID-19 resumption. This study offers several practical and theoretical insights for further investigation.
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