Search results

The purpose of this paper is to examine the reliability and validity of the knowledge management assessment instrument (KMAI) developed by Lawson (2003) that consists of 24 items.

The study involved 225 research scholars and 225 faculties’ members from nine higher educational institutions. The respondents were required to respond to a five-point Likert scale from strongly agree to strongly disagree. The collected data were then analyzed using the SPSS 18.0 and AMOS 18.0 software packages. An exploratory factor analysis was conducted earlier than performing a confirmatory factor analysis.

All constructs revealed the acceptable internal consistency reliability. A good model fit was found for the measurement model using several fit index tests like CMINDF, TLI, GFI AGFI, CFI and RMSEA. The findings showed that all fit indices criteria were accomplished. It also showed the acceptable reliability and construct validity.

KMAI was examined using confirmatory factor analysis only. A large sample size and sample area can be used.

This research paper is an endeavor to explore only the reliability and validity of the KMAI. Thus all the three dimensions, namely, “knowledge application”, “knowledge acquisition and creation” and “knowledge storing and sharing” proved out to be reliable and validate when it will be tested in case of any Indian higher educational institutions.

The main contributions of this study is that all the factors have good acceptable reliability value; each factor can be measured individually depending on the nature of the research.

With the increasing numbers of the elderly people, the aging segment represents a potential huge market. While this trend is obvious, still little literature focuses on this group. The study thus fills up this gap. Furthermore, the study aims to examine the aging consumers' journeys from the lens of brand resonance pyramid and has its importance using context-specific theories to understand the elderly consumers.

Case study method is conducted using the in-depth interview to collect data and inductive method via MaxQda software to analyze. Two types of aging brand (i.e. age-denial and age-adaptive) are investigated (Moody and Sood, 2010). This study interviews 26 elderly consumers, among whom, 12 have experiences in sports gyms (i.e. age-denial) and 14 in hospital services (i.e. age-adaptive). The author also triangulates the results by interviewing two additional experts in these contexts.

The findings of the paper reveal that (1) brand functional benefit is important for both age-denial and age-adaptive brands while each has different dimensions. Brand experiential benefit (e.g. social, behavioral and intellectual experience) is important motivation for the age-denial brand and brand symbolic and brand psychological benefits are the emotional drivers for the age-adaptive brand. (2) Consequences of this journey include those, for example, brand satisfaction, brand loyalty, word-of-mouth and recommendation and (3) mediating mechanisms, e.g. brand sense of identification, brand psychological attachment and customization for both brand types, with exceptions of diversification and brand psychological attachment, and mutual interaction for the age-denial brand and doctor–patient relationship and consumer inertia for the age-adaptive brand. (4) The current study finds two new concepts for aging consumers, i.e. brand social experience in the age-denial brand and brand psychological benefit in the age-adaptive brand.

(1) Results of the paper are context dependent and generalization issue might occur. (2) While it is analyzed using inductive method via MaxQda software, the interviewer's subjective bias might occur. (3) Interviewees are at their different life stages, i.e. early-old vs mid-old, and thus, these contextual factors might also influence the results.

(1) The current study explores the elderly consumers' experience journeys at three stages (i.e. pre-service, during-service and pro-service/loyalty loop) for age-denial and age-adaptive brands and deepen an understanding of this aging market; (2) offers practical implications to brands targeting at the elderly consumers, particularly the age-denial and age-adaptive brands; (3) uses customer journey theory and brand resonance pyramid as the lens to understand aging consumers, and results also partly echo with the theories and (4) explores two new concepts for aging consumers, i.e. brand social experience and brand psychological benefit, thus adding new dimensions to important constructs, i.e. brand experience and brand benefit.