Search results

The objective of this study is to examine how perceived augmentation of virtual makeup influences consumers’ perceived value (utilitarian and hedonic value).

This research conducts an empirical study, and investigates 474 respondents.

The results show that perceived augmentation positively influences utilitarian and hedonic value. The wow-effect mediates the impact of perceived augmentation on utilitarian value. Immersion mediates the impact of perceived augmentation on two types of perceived value. Perceived ease of use moderates the influence of perceived augmentation on utilitarian value. Recreational shopper does not moderate the effect of perceived augmentation on hedonic value.

The study provides practical implications for beauty e-retailers.

This study examines the effect of perceived augmentation, supplements the literature on virtual makeup and AR technology application and enriches the literature on consumer experience of using AR technology.

This paper aims to introduce a novel four-dimensional hyper-chaotic system with different hyper-chaotic attractors as certain parameters vary. The typical dynamical behaviors of the new hyper-chaotic system are discussed in detail. The control problem of these hyper-chaotic attractors is also investigated analytically and numerically. Then, two novel electronic circuits of the proposed hyper-chaotic system with different parameters are presented and realized using physical components.

The adaptive control method is derived to achieve chaotic synchronization and anti-synchronization of the novel hyper-chaotic system with unknown parameters by making the synchronization and anti-synchronization error systems asymptotically stable at the origin based on Lyapunov stability theory. Then, two novel electronic circuits of the proposed hyper-chaotic system with different parameters are presented and realized using physical components. Multisim simulations and electronic circuit experiments are consistent with MATLAB simulation results and they verify the existence of these hyper-chaotic attractors.

Comparisons among MATLAB simulations, Multisim simulation results and physical experimental results show that they are consistent with each other and demonstrate that changing attractors of the hyper-chaotic system exist.

The goal of this paper is to construct a new four-dimensional hyper-chaotic system with different attractors as certain parameters vary. The adaptive synchronization and anti-synchronization laws of the novel hyper-chaotic system are established based on Lyapunov stability theory. The corresponding electronic circuits for the novel hyper-chaotic system with different attractors are also implemented to illustrate the accuracy and efficiency of chaotic circuit design.

In today’s Taiwan, sha-cha sauce is an indispensable ingredient for beef hot pot and stir-fried dishes. The purpose of this paper contextualizes the history of sha-cha sauce in Tainan, the oldest city in Taiwan, and argues that sha-cha sauce, introduced by Chaoshan immigrants, has contributed to new styles and habits of beef consumption tastes and habits in the post-1949 Tainan and beyond.

This paper uses documentary materials, oral interviews and diaries to explore the relationship between beef consumption and sha-cha sauce. It begins with an historical overview of Taiwan’s beef consumption during the Japanese colonial era (1895-1945). Then, it focuses on two Chaoshan business enterprises: the Bull-Head, which makes the world’s largest “canned sha-cha sauce,” and the Xiao Haozhou, a Tainan restaurant specializing in sha-cha beef hot pot. Finally, this study analyzes Xinrong Wu, a Tainan gentry whose diary entries from 1933 to 1967 documented the changing dietary habits of beef consumption among Taiwanese.

The Chaoshan migrants played an important role in introducing the sha-cha sauce to postcolonial Tainan, and this input bolstered the beef consumption among Taiwanese. The production of sha-cha provided a reliable source of income for these migrants in Tainan, and major businesses like the Bull-Head became the international brands of Taiwanese food products.

The study, though limited to Tainan, reveals the symbiosis between popularization of sha-cha sauce and widespread beef consumption in Taiwan.

This study helps researchers examine the connection between Chinese migrations and food culture.

This paper is an original scholarly investigation of the relationship between food diet and Chaoshan migration in postcolonial Tainan.

This chapter proposes a protocol based on blockchain technology applied to corporate social responsibility (CSR). The first part discusses the characteristics associated with CSR actions and the main difficulties its development faces, such as transparency, security, fault tolerance, among others. Subsequently, the authors describe the characteristics and concepts related to blockchain-based developments to later describe our framework for the control and development of CSR actions based on blockchain. Herein, the authors also describe how to publicly and privately identify the participating elements of CSR and the operations and resources necessary for the implementation and operation of the proposed protocol.

In a pandemic framework (COVID-19), this chapter explores the impact of the global economy and socio-cultures concerning three axes: recreational, tourism, and hospitality. Although we slowly see an economic revival, it is well known that this sector of study is very susceptible to being affected by the context of nations. Following restrictions and measures taken by governments around the world to reduce the number of cases of coronavirus infections, many nations closed their borders, affecting international travel and by 2020 tourism had been reduced to the near cessation of operations due to the imminent fear of this poorly studied disease, and the service sector was negatively affected. It should be added that, according to the World Tourism Organization's projections, a decrease of between 20 and 30% is forecast for 2020 compared to the previous year.

The aerodynamic load caused by high-speed train operation may lead to severe vibration of the pedestrian bridge, thus causing great safety hazards. Therefore, this study aims to investigate the aerodynamic loading characteristics of a pedestrian bridge when a high-speed train passes over the bridge, as well as to evaluate the vibration response of the aerodynamic loads on the bridge structure.

High-speed trains are operated at three different speeds. The aerodynamic pressure load characteristics of high-speed trains crossing a pedestrian bridge are investigated by combining a nonconstant numerical simulation method with a dynamic modeling test method, and the vibration response of the bridge is analyzed.

The results show that when a high-speed train passes through the pedestrian bridge, the pedestrian bridge interferes with the attenuation of the pressure around the train, so that the pressure spreads along the bridge bottom, and the maximum positive and negative pressure peaks appear in the center area of the bridge bottom, while the pressure fluctuations in the bridge entrance and exit areas are smaller and change more slowly, and the pressure attenuation of the bridge bottom perpendicular to the direction of the train’s operation is faster. In addition, the pressure fluctuation generated by the high-speed train will lead to a larger vertical response of the bridge structure in the mid-span position, and the main vibration frequency of the bridge structure ranges from 8 to 10 Hz, and the maximum value of the vertical deformation amplitude is located in the mid-span region of the bridge.

This paper analyzes the flow field distribution around the train and at the bottom of the bridge for the evolution of the flow field when the train passes through the bridge at high speed, and conducts a finite element dynamic analysis of the bridge structure to calculate the vibration response of the bridge when the train passes through at high speed, and to evaluate the comfort of the passengers passing through the high-speed railroad bridge.

In contrast to other Chinese sports, which attract enormous commercial interests and relates to a kind of political kudos and ideological significance, Chinese baseball represents a singular case for the author to investigate the way in which China responds to sport globalisation due to its peripheral position in, and limited resource from, the domestic sport system and powerful stakeholders from the global society. The study examines the development of Chinese baseball and its interplay with the global sport giants and international events (i.e. the Olympic Games and the Major League Baseball [MLB]). Given the influence of sport globalisation, the author also identifies the consistent dominance of Chinese sport authorities and the spectrum of local stakeholders' reaction towards globalisation. The chapter ends with a discussion of the relationship between marginal position of Chinese baseball in the local sport system and the rationale of its response to sport globalisation.

Purpose: FinTech is exploding all over the world. FinTech companies play a critical role in growing the banking industry. This chapter reviews existing literature on FinTech in banking, particularly its publication trend, journal productivity and impact, affiliated organisations and related themes.

Need for the Study: FinTech is reshaping the banking sector as banks move towards digitisation. FinTech has eliminated the need for paper, reduced the requirement for physical presence, and destroyed the necessity for cash. Several researchers have studied the features and benefits of FinTech technologies in the banking field. So, there is a need to analyse the available literature to identify the scope of further research in this field.

Methodology: For a comprehensive review, Bibliometric and content analysis of 77 open access green articles collected through the structured database of ‘Dimensions’ is done. These articles are published in the UGC Journal List Group II.

Findings: It is revealed that the execution of FinTech is continuously increasing in the banking sector, which has resulted in automation in various banking activities. The study revolves around technology and Banking, Financial Inclusion and Growth, and the Impact of the Financial Crisis on Banking and Peer-to-Peer (P2P) lending.

Practical Implications: The conclusions of this study can help academia and industry improve their understanding of FinTech in Banking, specifically its publication trend, geographical distribution, and creation of coherent themes. Careful analysis of collected articles will help to explore the scope of further research.

This study aims to investigate whether students would accept augmented reality technology in Al Ain University (AAU) libraries as part of digital library services.

This study used a modified technology acceptance model–based survey instrument for data collection. Data was collected through an online questionnaire, which was sent to 400 students via email in March 2023. Out of the total participants, 176 students completed the questionnaire.

This study found that AAU students have a positive perception of augmented technology use in the library. They believe that augmented technology will be useful and easy to use, and students are willing to use it to access library resources and services.

This study contributes to the digital library perspectives in academic libraries.

This paper aims to study the effect of ultraviolet (UV) light on the corrosion behavior of BC550 weathering steel in simulated marine atmospheric environment.

The effect of UV light on the corrosion behavior of BC550 weathering steel in simulated marine atmospheric environments were investigated by the corrosion weight gain experiment, in situ electrochemical noise, scanning electron microscope and X-ray diffraction.

UV light accelerated the corrosion process of BC550 weathering steel in the simulated marine atmospheric environment during the first 168 h. The maximum influence factor of UV light was 0.32, and it was only 0.08 after 168 h of corrosion process.

As the extension of corrosion time, the thickness and density of the corrosion product layer increased, which weakened the acceleration effect of UV light.