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Article
Publication date: 14 February 2019

Seyed Mahdi Alhosseini Almodarresi and Fereshte Rasty

This paper aims to examine the moderating role of positive and negative strategies of emotion regulation on the relationship between risk aversion and brand sensitivity.

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Abstract

Purpose

This paper aims to examine the moderating role of positive and negative strategies of emotion regulation on the relationship between risk aversion and brand sensitivity.

Design/methodology/approach

By conducting a survey, this study has collected a total of 405 responses and the data have been examined with structural equation modeling.

Findings

The study has demonstrated that some strategies of emotion regulation have a significant moderating effect, and they can down-regulate the effect of risk aversion on brand sensitivity. These strategies are positive refocusing, refocus on planning, positive reappraisal, putting into perspective, acceptance and rumination.

Research limitations/implications

Future studies should consider a broader range of respondents to validate the results. Moreover, the role of emotion regulation in the relationships among repurchase intention, customer loyalty and customer compliant could be examined. Further research could also focus on the relationship between risk aversion and brand sensitivity with regard to different types of buying situations and consumers’ types.

Practical implications

The findings demonstrate a substantial implication regarding emotion regulation and brand management. Positive strategies of emotion regulation make risk-averse people less likely to pay attention to brands and lead them to be less brand-sensitive. New companies and businesses could use these findings to make consumers regulate their emotions positively.

Originality/value

This research provides novel findings about the influence of consumers’ emotion regulation on brand sensitivity. People who use positive strategies of emotion regulation tend to dampen the effect of their risk aversion on brand sensitivity and will become less sensitive to the brand.

Details

Journal of Product & Brand Management, vol. 28 no. 1
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 20 February 2020

Dariush Damoori, Seyed Mahdi Alhosseini Almodarresi and Sajad Jafari

The term “social responsibility” bears different meanings among nations. Most studies on corporate social responsibility are conducted in Western countries, and literature shows a…

473

Abstract

Purpose

The term “social responsibility” bears different meanings among nations. Most studies on corporate social responsibility are conducted in Western countries, and literature shows a dearth of scientific research on the subject in developing countries. Meanwhile, the public sector, with its essential role in national development and social welfare, has been the focus of limited studies on social responsibility. In Iran, as a developing country, the concept of social responsibility has not yet found its rightful place inside organizations and companies. Therefore, the purpose of this paper is to design a multi-level social responsibility model in the Iranian Social Security Organization (SSO), the largest public organization in the country.

Design/methodology/approach

In this paper, the thematic analysis was used along with interpretive structural modeling (ISM) to design a multi-level social responsibility model in a specific context. It was a field survey with 20 open interviews. The direct relationships between variables of different levels, identified via thematic analysis and ISM, were investigated in a study population of 510 SSO stakeholders using structural equation modeling (SEM).

Findings

In the designed model, service improvement and optional and voluntary activities variables were identified in the first level; economic and financial activities in the second level; political activities and education and research variables in the third level; and finally, laws and regulations, organizational components and organizational culture variables were identified in the fourth level. The results of SEM revealed the direct influence of all lower-level variables on their higher level counterparts, except the influence of laws and regulations on political activities. Based on the results, organizational components had direct effects on education and research (ß = 0.630), and political activities (ß = 0.341), the variable of organizational culture affected education and research (ß = 0.176) and political activities (ß = 0.613), the variable of political activities affected economic and financial activities (ß = 0.633), the variable of education and research affected economic and financial activities (ß = 0.381), the variable of economic and financial activities affected service improvement (ß = 0.925) and optional and voluntarily activities (ß = 0.877) and the variable of laws and regulations affected education and research (ß = 0.151).

Practical implications

The research results showed that social responsibility was a dynamic and context-based phenomenon, which should be used in accordance with the Iranian organizations and national conditions. According to the results, a qualitative research plan can give new insights into social responsibility through the phenomenological constructivism approach. Policymakers could perceive the subject better and take more effective actions by identifying the activities of social responsibility at the Iranian SSO from the perspective of key stakeholders and analyzing the interplay between them.

Originality/value

This model is the first designed and developed at the Iranian SSO by considering the expectations of major stakeholders affecting the SSO. Another advantage of this model is the use of qualitative approaches in model development, which increased integrity of the proposed model. Dimensions of the model showed the main bottlenecks hindering the realization of SSO responsibilities. Finally, this study recommends to the empirical researchers of social responsibility to consider the institutionalized conditions of every society in their work.

Details

Journal of Modelling in Management, vol. 15 no. 3
Type: Research Article
ISSN: 1746-5664

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