Erhan Boğan, Bekir Bora Dedeoğlu and Sevgi Balikçioğlu Dedeoğlu
This paper aims to investigate the moderating effects of residents’ demographic attributes on the relationship between perceptions of hotels’ social responsibility (HSR) practices…
Abstract
Purpose
This paper aims to investigate the moderating effects of residents’ demographic attributes on the relationship between perceptions of hotels’ social responsibility (HSR) practices and overall attitude toward tourism.
Design/methodology/approach
Perceptions of HSR were examined via social, economic and environmental dimensions. The research model was investigated with structural equation modeling and multigroup analyses.
Findings
The findings show that residents’ perceptions of HSR had a positive impact on their attitude toward tourism and that their demographic attributes had a moderating effect on this relationship.
Originality/value
Although there have been many papers on stakeholders’ returns to corporate social responsibility practices implemented by hotels, residents’ returns to these practices are insufficiently investigated. Moreover, to the best of the authors’ knowledge, there is no research on the moderating effect of residents’ demographic attributes on the relationship between perceived social responsibility and overall attitude toward tourism.
居民对酒店社会责任的感知对旅游整体态度的影响摘要目的
本研究考察了居民的人口学特征在其对酒店社会责任实践的感知和对旅游整体态度之间关系的调节效应。
研究设计/方法论/方法
从经济、社会和环境几个维度考察了居民对酒店社会责任的感知。通过结构方程模型和多组分析检验了提出的模型。
结果
结果显示居民对于酒店社会责任的感知对他们对旅游的态度有正向影响, 人口学因素对二者的关系有调节作用。
创新型/价值
尽管很多研究考察了利益相关者对酒店企业社会责任实践的反应, 但较少研究关注居民对酒店社会责任实践的感知。而且, 就我们所知, 之前并未有研究考察居民的人口学特征在其对酒店社会责任实践的感知和对旅游整体态度之间关系的调节效应。
Los efectos de la percepción de los residentes en la responsabilidad social del hotel sobre su actitud general hacia el turismoPropósito
Este estudio investiga los efectos moderadores de los atributos demográficos de los residentes acerca de la relación entre las percepciones de las prácticas de responsabilidad social (HSR) de los hoteles y la actitud general hacia el turismo.
Diseño/metodología/enfoque
se examinaron las percepciones de HSR a través de dimensiones económicas, sociales y ambientales. El modelo propuesto se llevó acabo con modelos de ecuaciones estructurales y análisis multigrupo.
Hallazgos
los hallazgos muestran que las percepciones de los HSR de los residentes tuvieron un impacto positivo en su actitud hacia el turismo y que sus atributos demográficos tuvieron un efecto moderador en esta relación.
Originalidad/valor
aunque ha habido muchas investigaciones sobre los retornos de las partes interesadas a las prácticas de responsabilidad social corporativa implementadas por los hoteles, los retornos de los residentes a estas prácticas no se investigan suficientemente. Además, aún no hay investigaciones sobre el efecto moderador de los atributos demográficos de los residentes sobre la relación entre la responsabilidad social percibida y la actitud general hacia el turismo.
Details
Keywords
Ufuk Durna, Bekir Bora Dedeoglu and Sevgi Balikçioglu
– The purpose of this study is to examine the relationships between servicescape components, image and behavioral intentions within the framework of hotel businesses.
Abstract
Purpose
The purpose of this study is to examine the relationships between servicescape components, image and behavioral intentions within the framework of hotel businesses.
Design/methodology/approach
Relationships between specified variables were tested with structural equation modeling (SEM) using a sample of 410 hotel customers.
Findings
It was found that servicescape components had a positive effect on overall image, and overall image had the same effect on word-of-mouth (WOM) and re-visiting. It was also determined that overall image played a mediating role between servicescape and behavioral intention components. Overall, image played a partial mediating role between substantive staging of servicescape (SSoS) and WOM and a full mediating role among the other variables.
Practical implications
For a business to maintain a positive image perception, servicescape components must be positively perceived, as well. Therefore, managers who intend to present a positive business image should design servicescape components according to current trends or the fashion expectations of target consumers. This would by default increase the attractiveness of the business. Moreover, businesses can create unique concepts by designing and developing new servicescape components. This step can be beneficial, especially for hotel businesses wishing to establish a specific brand. In this regard, it is recommended that businesses employ an expert who can track and organize servicescape developments.
Originality/value
Although it has been found that there are specific relationships between servicescape, image and behavioral intentions, there has been a deficiency of empirical studies carried out within hotel industries. Furthermore, while SSoS has been investigated in the literature, communicative staging of servicescape (CSoS) has been neglected. In this regard, investigating the aforementioned relationships within the framework of the hotel industry contributes to the literature. Furthermore, in this study, an attempt has been made to stress the importance of servicescape, which is found to be essential for positive business image perception.