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Article
Publication date: 1 June 2012

SeungwonShawnLee and Joe Goldblatt

The purpose of this paper is to analyze and understand the impact of the global financial crisis during 2007‐2009. Furthermore, the paper seeks to identiy critical impacts upon…

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Abstract

Purpose

The purpose of this paper is to analyze and understand the impact of the global financial crisis during 2007‐2009. Furthermore, the paper seeks to identiy critical impacts upon the festival and event industry as a result of this crisis and to identify strategies to help members of the industry positively advance in the future.

Design/methodology/approach

Festival and event industry professionals were surveyed electronically about their business performance during the current global recession and about their potential strategies for coping in the short term and long term.

Findings

It was found that about the half of respondents' profit margins decreased during the recent financial crisis. The respondents indicated that primary factors that impacted the decrease were reduced available sponsorship funding and the general effects of economic recession on all other revenue sources. The festival and event professionals expected the industry to grow and perform at a very conservative pace over the two years (2011 and 2012) following the recession. The strategies that the festival and event professionals intended to use to build successful businesses following the recession were “increase marketing efforts,” “work to reduce expenses overall,” and “increase the use of technology”.

Research limitations/implications

The findings of this study solely reflect the US festival and event industry.

Practical implications

The significant contribution of this study is the analysis and understanding of the direct impact of the recent recession on the festival and event industry and also providing additional knowledge of changes being made by the industry in direct response to the economic recession of 2007‐2009.

Originality/value

The paper describes the first study of its kind to measure the direct impact of the global recession on the festival and event industry. The findings provide a guide to assist festival and event leaders to make better decisions to deal with both the current recession and future downturns. It also serves as a foundation to measure the performance of the festival and event industry in various economic environments.

Details

International Journal of Event and Festival Management, vol. 3 no. 2
Type: Research Article
ISSN: 1758-2954

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Article
Publication date: 16 March 2012

SeungwonShawnLee, Kunsoon Park and Mahmood A. Khan

The purpose of this paper is to understand the relative importance of ICT (Information and Communication Technology) based features and services at conference centers and…

925

Abstract

Purpose

The purpose of this paper is to understand the relative importance of ICT (Information and Communication Technology) based features and services at conference centers and underlying dimensions which could impact their selection by meeting planners. Further, it tests the relationship between types of meeting planners and their perceived importance of ICT‐based features.

Design/methodology/approach

A total of 17 ICT‐based features and services were identified through extensive literature content analysis. Meeting planners were asked to rate the importance of each item when they select a conference center. Factor analysis was then performed to identify underlying dimension of the items and ANOVA was used to test any difference of perceived importance by the type of meeting planners.

Findings

Meeting planners consider “availability of technical support”, “high‐speed internet”, “wireless connectivity”, and ”e‐mail station” as important features/service when they select a conference center. However, they show significant lack of knowledge in terms related to network infrastructure that are used in meeting venue marketing materials. The results show that there is no significant difference in their perceived importance of ICT‐based feature/service by the type of meeting planner.

Originality/value

This study provides meaningful new dimensions of important ICT‐based features and services in site selection by both researchers and meeting facility professionals. In addition, this study compared three types of meeting planners including rarely studied corporate and government meeting planners regarding their perceived importance of ICT‐based features and services in their site selection.

Details

Journal of Hospitality and Tourism Technology, vol. 3 no. 1
Type: Research Article
ISSN: 1757-9880

Keywords

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Article
Publication date: 12 August 2014

Kunsoon Park, SeungwonShawnLee and Mahmood A. Khan

The purpose of this paper is twofold: to investigate the impact of franchisor support on quick service restaurant (QSR) users’ intranet acceptance; and to examine the technology…

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Abstract

Purpose

The purpose of this paper is twofold: to investigate the impact of franchisor support on quick service restaurant (QSR) users’ intranet acceptance; and to examine the technology acceptance model (TAM) to explain QSR users’ attitude toward the franchise intranet usage. Franchisors are building intranet systems as a communication tool to assist their franchisees in performing their jobs better. However, there is a little available literature that discusses in detail the use of the intranet by franchise systems.

Design/methodology/approach

This study adopted the TAM to investigate the acceptance of the intranet in the context of QSR franchise systems. The original TAM was modified to include an external variable, franchise support. A total of 161 returned and completed responses were examined. Descriptive analysis, validity, principal component factor analysis and regression analysis were used to estimate the relationships between constructs.

Findings

The key finding of this study is that franchise support is a key in the decision for users to use intranet systems in the QSR franchise systems. This study also confirmed that there are positive and significant relationships among key variables: franchise support, perceived usefulness of intranet, perceived ease of use of intranet, attitude toward using intranet and behavioral intentions to use intranet. Regression analysis revealed that TAM is a valid model in predicting intranet adoption in restaurant franchise systems.

Originality/value

This study pursued franchise support, which was not included in the original TAM, to see how it affects perceived ease of use, perceived usefulness and intention to use. In addition, a list of recommendations for improving the situation in that franchise organization is provided.

Details

Journal of Hospitality and Tourism Technology, vol. 5 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

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