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This descriptive study was conducted to develop an understanding of consumers' attitudes and adoption of Internet banking among sophisticated consumers. Based on a random sample of academicians, demographic, attitudinal, and behavioral characteristics of Internet banking (IB) users and non‐users were examined. The analyses revealed significant differences between the demographic profiles and attitudes of users and non‐users. IB users were further investigated, and three sub‐segments were defined according to a set of bank selection criteria. Finally, based on the similarities between various Web‐based bank services, four homogeneous categories of services were defined.

This study aims to evaluate the perceptions and behavioral intentions of golf players by means of the relationship between customer satisfaction, perceived value and loyalty concepts.

The data used in testing the hypothesis developed were gathered by face-to-face survey method from the golf players using four golf courses in Antalya, Turkey during the peak season (March, April, May, October). At the end of the data screening period, 351 usable questionnaires were gathered. The proposed model was estimated through a mediation analysis with parallel multiple mediator model.

The roles of perceived value dimensions between satisfaction and loyalty were revealed within the context of the proposed model. Moreover, the relative importance of perceived value dimensions in the causal relationship between satisfaction and loyalty were determined.

The research was limited to a specific topic in service industry. The possible effect of several demographic factors, such as country-of-origin of the respondents, their experience levels, etc. has been overlooked. Future studies could measure the mediating role of perceived value between satisfaction and loyalty intention in different service settings and could obtain specific results for consumer segments with more homogenous subsamples. Further studies also would provide knowledge on the role of social value dimension, which could not be proved in the current research.

The research underlines the relative importance of perceived value dimensions in affecting loyalty intentions. That will enable managers to focus on the effective dimensions in creating customer loyalty.

The effects of satisfaction on loyalty have long been known, yet the function of value dimensions as mediators between satisfaction and loyalty intention in a service setting is the original contribution of the study.

This research study aims to examine the practicality and application of a customer‐based brand equity model, based on Aaker's well‐known conceptual framework of brand equity.

The study employed structural equation modelling to investigate the causal relationships between the dimensions of brand equity and brand equity itself. It specifically measured the way in which consumers’ perceptions of the dimensions of brand equity affected the overall brand equity evaluations. Data were collected from a sample of university students in Turkey.

The study concludes that brand loyalty is the most influential dimension of brand equity. Weak support is found for the brand awareness and perceived quality dimensions.

While it is acknowledged that student samples are normally an unreliable basis for conclusions and predictions to be applied to consumers in general, it is considered that they were an appropriate group for this study, given that the subject was beverages.

Implications for brand managers and marketing planners are discussed. Marketing managers should consider the relative importance of brand equity dimensions in their overall brand equity evaluations.

Branding plays an important role in contemporary marketing, and is the focus of much literature, both academic and professional. This study contributes to the body of knowledge.

The objective of this article is to determine the usage and application of logistic regression analysis in the marketing literature by comparing the market positioning of prominent marketing journals.

In order to identify the logistic regression applications, those journals having “marketing” term in their titles and indexed by the social citation index (SSCI) were included. As a result, the target population consisted of 12 journals fulfilling the criteria set. However, only eight of these that were accessible by the researchers were included in the study.

The classification of marketing articles from the chosen prominent marketing journals were made by journal title, article topic, target population, data collection method, and study location has mapped the position of logistic regression in the marketing literature.

The sample journal coverage was limited with 12 marketing journals indexed in SSCI. In some of the journals utilized, the accessibility was limited by the electronic database year coverage. Due to this limitation, the researchers could not reach the exact number of articles using logistic regression.

The results of this study could highlight what is researched with logistic regression about marketing problems and may shed light on solving different problems on marketing topics for the future.

This study suggests a new approach to the exploratory and evaluative research of service‐quality dimensions by employing correspondence analysis (CA). Although several studies have investigated the service quality of service providers using descriptive measures and statistical tests, this study presents a graphical interpretation of SERVQUAL data to aid managerial decision‐making in the tourism industry. This paper also examines the expectations and perceptions of two distinct groups by determining the differences between German and Russian tourists’ evaluations of service‐quality dimensions in tour operators. The study concludes that CA can be used effectively in evaluating the service‐quality and displaying the differences in the expectations/perceptions of distinct consumer groups. Managerial implications for travel administrators are discussed. Tour operators should consider cultural differences in service‐quality evaluations.