Eladian Batista Rodrigues, Wagner Luiz Lourenzani, Eduardo Guilherme Satolo, Sergio Silva Braga Júnior, Rosley Anholon and Izabela Simon Rampasso
This study aims to present consolidated information on blockchain, which seeks to better clarify the concept of blockchain and the associated implications and characteristics.
Abstract
Purpose
This study aims to present consolidated information on blockchain, which seeks to better clarify the concept of blockchain and the associated implications and characteristics.
Design/methodology/approach
The methodological procedure used was Grounded Theory, based on a Systematic Bibliographic Review on the adoption of blockchain in supply chain management. To add experts' opinion on the subject to the analyzed panorama, data from a survey were also considered in the analysis.
Findings
The Grounded Theory enabled the development of consolidated information on blockchain related knowledge, identifying benefits, fragilities and contributions of the concept for supply chain management.
Originality/value
An epistemological gap has been identified between the use of blockchain in supply chain management and a theoretical basis to support the application. The originality of this study lies in providing a proposition of this theoretical basis.
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Keywords
Priscila Rezende da Costa, Sergio Silva Braga Junior, Geciane Silveira Porto and Marta Pagán Martinez
The purpose of this paper is to focus on evaluating relational capability regarding the configuration of a network of technological partners in Brazilian technology-based firms…
Abstract
Purpose
The purpose of this paper is to focus on evaluating relational capability regarding the configuration of a network of technological partners in Brazilian technology-based firms (TBFs).
Design/methodology/approach
The data were collected using an online questionnaire made available to technology-based companies resident in Brazilian Technological Parks. A total of 73 companies responded. The data were analyzed using bivariate and multivariate statistical techniques and were processed using Statistical Package for Social Sciences software. The statistical tests included factor analysis, Cronbach’s α and multiple regression.
Findings
The paper shows that the strategic alliance portfolio is influenced by organizational learning, diversity of partners, governance structure, intensity of partnership relations and configuration. In particular, the portfolio of alliances with competence orientation is characterized by tacit knowledge exchanges and learning exploration, homogeneity of partners, informal governance mechanisms, strong bonds of trust and reciprocity with partners and low diversification of actors’ profiles, their attributions and the results obtained in the portfolio. Meanwhile, the characteristics of alliance portfolios with legitimacy orientation include explicit knowledge exchange and learning exploitation, heterogeneity of partners, formal governance mechanisms, weak bonds of trust and reciprocity with partners and high diversification of the profile of the actors, their attributions and the results obtained from the portfolio.
Practical implications
The configuration of the alliance portfolio plays an important role in innovation. To stimulate the creation of new technological skills, the executive of a technology-based company from emerging countries such as China, Russia and India, can configure the portfolio of strategic alliances with more homogeneous partners in terms of profile and attribution. However, if this executive is challenged to seek legitimacy and complementary resources in these markets he can invest in the diversification of the strategic alliance portfolio, prioritizing partners with differentiated profiles and attributions.
Originality/value
The originality of the research lies in the adoption of a complementary and multidimensional theoretical prism, considering the relational capacity of TBFs in the configuration of alliances, both in the intra-firm and portfolio perspective. Furthermore, it was considered that the configuration of alliances can be based on both competence and legitimacy factors.
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Sergio Braga Junior, Marta Pagán Martínez, Caroline Miranda Correa, Rosamaria Cox Moura-Leite and Dirceu Da Silva
The purpose of this paper is to analyze the perception of the influence of greenwashing and of attitudes and beliefs in the decisions of purchase of green products in the retail.
Abstract
Purpose
The purpose of this paper is to analyze the perception of the influence of greenwashing and of attitudes and beliefs in the decisions of purchase of green products in the retail.
Design/methodology/approach
A quantitative research was carried out by means of a survey with a sample of 880 consumers living in São Paulo city, Brazil, who buy in supermarkets weekly or biweekly.
Findings
It was possible to evaluate a model that analyzed the aspects that greenwashing carries and the aspects that the attitudes and beliefs of the consumer present. As a result, it is inferred that when greenwashing is identified in the product, it loses the aspects of loyalty, satisfaction and benefits, as well as becoming a product that causes confusion of consumption. Further, consumer attitudes and beliefs show that they are guided by the aspects of perceived loyalty, satisfaction and benefits and that the perceived risk aspect is practically ignored.
Originality/value
The originality of this study is in evaluating consumer perception focusing on several aspects of purchase intention simultaneously, considering perception and behavior of consumer before greenwashing and green consumption and using all aspects together (satisfaction, loyalty, subjective and control forces, risk and benefits perception). Besides complementing with other determinants like consumer attitudes and beliefs, confusion of green consumption, behavior controlled in relation to green consumption and greenwashing. Thus, it contributes with an interdisciplinary study whose scale and methodology can be used by analogous studies.
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Joseph F. Hair, Marcelo L.D.S. Gabriel, Dirceu da Silva and Sergio Braga Junior
This paper aims to present the fundamental aspects for the development and validation (D&V) of attitudes’ measurement scale, as well as its practical aspects that are not deeply…
Abstract
Purpose
This paper aims to present the fundamental aspects for the development and validation (D&V) of attitudes’ measurement scale, as well as its practical aspects that are not deeply explored in books and manuals. These aspects are the results of a long experience of the authors and arduous learning with errors and mistakes.
Design/methodology/approach
The nature of this paper is methodological and can be very useful for an initial reading on the theme that it rests. This paper presents four D&V stages: literature review or interviews with experts; theoretical or face validation; semantic validation or validation with possible respondents; and statistical validation.
Findings
This is a methodological paper, and its main finding is the usefulness for researchers.
Research limitations/implications
The main implication of this paper is to support researchers on the process of D&V of measurement scales.
Practical implications
Became a step-by-step guide to researchers on the D&V of measurement scales.
Social implications
Support researchers on their data collection and analysis.
Originality/value
This is a practical guide, with tips from seasoned scholars to help researchers on the D&V of measurement scales.