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This research aims to describe sustainability practices adopted by companies and the influence they have with the involvement of stakeholders.

Qualitative investigation, using case study methodology, was undertaken in 17 companies that use strategic sustainability practices in some way. The companies were observed under the theoretical perspective of social responsibility and sustainability, and with the approach of strategic practices.

Interpreting the data produces an alternative framework of analysis for strategic organizational activities oriented toward the understanding of practices of sustainability, especially in processes aimed at catering to and/or involving stakeholders. The research further supports the idea that sustainability practices, regardless of their level of implementation, have a strong relationship, in these companies, with stakeholder interests.

The intent is that the proposed analytical framework will allow further debate toward better understanding of actions focused on environmental determinism and internal company conditions.

Using the concept of knowing-in-practice (KinP), and drawing from current understandings of aesthetic and sensible knowledge within organization studies, this study explores how the entrepreneurial learning (EL) process unfolds over time, throughout the lives of startup founders, well before entrepreneurial action takes place.

Using a life histories approach, 25 interviews were conducted with the founders of 18 startups. Additional 14 semi-structured interviews were conducted with other startups' founders, focusing on thematic stories. Data were analyzed using abduction and narrative analysis.

Although each entrepreneur's history is unique, the authors show that entrepreneurs' lives are generally a texture of practices, resulting in aesthetic–sensible knowledge that is developed as entrepreneurs participate in various social practices. This includes KinP episodes where perceptive-sensorial faculties are fundamental for entrepreneurs to perceive the world, recognize/create opportunities and launch a business.

The historical approach did not allow the authors to witness firsthand the practices and KinP episodes that participants verbalized. Regardless, the results show that aesthetic and sensible knowledge provide a fruitful lens for investigating EL while highlighting the indissoluble relationship between practice and learning.

Although the senses have been recognized as fundamental for learning in organizations, entrepreneurship scholars have yet to explore the aesthetic and sensory processes involved in EL. The primary contribution of this paper is to develop a new understanding of the situated nature of EL as a process that starts well before entrepreneurial action occurs, stemming from entrepreneurs' experiencing of certain practices and the aesthetic and sensible knowledge they build over their life trajectory.

To promote access to their services, health-care companies provide various communication channels to their customers (beneficiaries) to enable the receipt of requests, such as authorization for examinations, procedures and hospitalizations. Under the approach of innovation studies, the management of customer relationship channels for health-care companies is characterized as a knowledge-intensive business service (KIBS). The purpose of this study is presenting innovation as a strategy to increase customer service productivity, as well as the monitoring of the quality of the service, the generation of health information for beneficiaries and compliance with the regulation set by the Brazilian National Health Agency (ANS).

The study is characterized as an applied research, as it proposes solutions to problems faced by supplemental health-care companies using the strategy of action research, i.e. an independent, social research with an empirical basis.

The result of this study shows that a computerized health-care system can increase productivity by 21.96%, and it presents an innovative solution for health-care companies to guarantee the process of meeting the demands and requests of their beneficiaries, ensuring the compliance with ANS regulations.

These results can be replicated to other healthcare companies and contribute to those seeking innovation, increased productivity and quality improvements in their services.

This work was also motivated by the lack of lstudies in the areas of health-care companies in Brazil.