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Corporations within the past decade have found themselves trapped in the worst of all possible worlds. By the middle 1970's, even though profits still seemed strong, productivity growth was slowing to a crawl. By the late 1970's, the competitiveness of American manufacturers, as measured by their shares of world markets, was sagging. The Federal Reserve Board pushed up interest rates to fight inflation, and the dollar soared. American corporationsfound themselves having to cope with higher credit costs while being priced out of markets overseas and surrendering big chunks of their domestic markets to cheaper and better imports.

Academia and industry are unlikely partners. The two kinds of organisations differ in fundamental ways that, at first glance, seem to preclude, or certainly hinder, co‐operation. However, the two organisations have increased their co‐operative efforts, especially in the area of training in the past decade. The increase in higher education/industry training partnerships is discussed and some important aspects of that relationship are highlighted.

The goal of Corporate Social Responsibility (CSR) is to ensure that organisations embrace social responsibility and cultivate activities that provide positive impact on the environment, society, consumers, employees, communities and all other members of the public sphere. Therefore, it is highly important to enhance and augment the teaching of CSR across various disciplines in higher learning institutions. Since 2006, most organisations in Malaysia have been highly encouraged to carry out their Social Responsibility activities, with the government providing support for CSR policies through its tax reduction incentives. Various CSR awards and acknowledgement of the awards provide high value and positive reputation to the organisations that implement CSR-related activities. As a result there is an increasing awareness among businesses to focus beyond compliance with laws in order to respond to the dynamic economic, societal and environmental changes.