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The present study examines head of state gender and national collectivism to explain how some leaders have been able to manage a pandemic better than others.

We measure pandemic deaths per million using objective numbers for each country. Country collectivism is measured using the GLOBE study. Qualitative analyses of world leader speeches are used to examine how health-focused leaders’ language is. Media attention with sentiment analysis about each leader’s handling of the pandemic is also used to show how others reacted to leaders.

Countries with female leaders showed fewer pandemic deaths than those led by male leaders. The interaction between leader gender and country collectivism predicted death. Media sentiment was more favorable for women leaders than men leaders.

During times of crises, women’s more careful tendencies keep their constituents safer than their male counterparts. Country collectivism also aids male leaders in keeping constituents safe.

The present study helps unpack when women leaders thrive and outperform their male counterparts. This furthers United Nations Sustainable Development Goal 5: gender equality.

The study examines leader gender and national collectivism to predict pandemic deaths.

Effective strategic internal communication is instrumental for meaningful relationships and productive work climates within organizations and, therefore, for overall organizational success. Currently, demographic shifts, the dramatically changing work environments because of pandemics and technology, and longer working lives challenge internal communication experts to assess the implications of generational differences for respective workforce target audiences. Effectively addressing the target audiences requires a focus on and understanding of their needs and behaviours. Surprisingly, little research has been conducted on the segmentation criteria of internal stakeholders, and even less on the implications of different generations for internal communication management. This study is novel as it discusses the value and practicality of different generations as a segmentation criterion for effective internal communication from the perspective of internal communication professionals. A multi-method qualitative research approach was employed, including 49 unstructured interviews, eight focus groups and 13 semi-structured interviews with internal communication professionals in Swiss companies on a strategic and operational level. The results show, first, that the segmentation of the internal audiences is dominated by traditional one-dimensional top-down stakeholder-oriented approaches. Second, while an awareness of the importance of generations is high and the need for multi-dimensional segmentation is evident, formal segmentation by generation is rarely implemented and remains controversial. Third, internal communication can foster more inclusive and productive workplaces by better considering the needs and preferences of the different internal segments and by simultaneously standardizing and customizing communication. The study also discusses inherent limitations and suggests avenues for future research.