Search results

To investigate consumers' characteristics during internet shopping for customized products in order to reduce the distance between a manufacturer and consumers.

Qualitative methods were conducted with longitudinal interviewing with 20 participants. For the shopping experiment, a web site was used by participants to order two pair of customized shoes based on each participant's needs.

Four groups were identified during the shopping experiments. The result suggested that each group of participants had different priorities for a satisfying shopping experience in terms of customized products.

This paper identified the relationship between a manufacturer and consumers by ordering customized products through online.

The purpose of this paper is to provide insight into the environment of the online shopping process for mass customization (MC) in long‐term relationships (LTRs) between a firm and its customers. Specifically investigated is why some consumers are initially willing to purchase MC products online and what makes them purchase again. Conversely, the paper looks at why some are not interested in purchasing MC products again.

This paper utilizes a qualitative research method. In‐depth interviews were conducted to reveal information about the relationship between a firm and its consumers. In total, 20 participants evaluated the online shopping process, the firm's web site, the products they received and their overall shopping experience.

The major findings provide interesting evidence regarding consumer behaviors in the online shopping process for MC products. Three types of customers were identified: apathetic consumers who are not interested in purchasing MC products again; ardent consumers who are interested in purchasing MC products as well as mass‐produced products; and holistic consumers who have essential needs that can be addressed with MC products.

The findings give valuable insights to firms which are interested in providing MC products and establishing LTRs with their customers.

This study identifies ideal potential customers and their needs for MC products in the context of online shopping in LTRs, and utilizes a new approach by combining in‐depth interviews with the valuation of the genuine MC products that participants were able to order. No previous research was found that used this approach to investigate consumer behavior regarding MC.

This study aims to investigate whether objective and subjective rationality affects individual voters’ use of accounting information and if such use affects voting behavior. While prior accounting studies assume voter rationality concerning financial performance and political outcomes, this study distinguishes between two types of voters: objective rational voters (who make voting decisions about multiple alternatives based on objective information) and subjective rational voters (who make decisions based on their subjective values, and thus do not explore information or explore only information biased toward one alternative). This study expects that accounting information can influence the voting behavior of objective and subjective rational voters.

Focusing on the 2020 Osaka Metropolitan Plan Referendum, this study used an online survey conducted on 768 respondents after the referendum.

This study finds that objective rational voters use accounting information more than subjective rational voters, voters who used accounting information were more likely to vote against the referendum, and voting behavior is not directly affected by the type of rationality of voters; rather, objective rational voters are more likely to use accounting information that has a mediating effect on voting behavior.

The results advance the understanding of public sector accounting research and practices by providing evidence of the individual voter’s use of accounting information and their voting behavior in political contexts.