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Article
Publication date: 12 February 2024

M. Luisa Rayón, Marina Romeo, Montserrat Yepes-Baldó and Sefa Boria-Reverter

This research examines the applicability of the Employer Branding (EB) Mix model developed by Rayón et al. (2022), one of the few empirically validated models, to promote…

297

Abstract

Purpose

This research examines the applicability of the Employer Branding (EB) Mix model developed by Rayón et al. (2022), one of the few empirically validated models, to promote organizational commitment within the context of the Spanish healthcare sector.

Design/methodology/approach

A questionnaire was administered to 310 employees of a national company in the Spanish healthcare sector. Several multiple regression models were run between the EB dimensions and those of employees’ organizational commitment.

Findings

The results show that the elements of the EB Mix model have a positive relationship with employee’s commitment, especially affective and value commitment.

Research limitations/implications

The existence of causality cannot be affirmed, in view of the sectional design with a single sample taken from the Spanish private healthcare sector. Additionally, it would be worth extending the analysis of the effect of the EB Mix model on the behavior of potential employees.

Practical implications

This research is extremely relevant, given that it can help organizations in the health sector to implement EB programs. The model is an effective tool for retaining human talent and can generate a competitive advantage for organizations that use it.

Originality/value

The EB Mix model presents a conceptually-based and empirically validated model that incorporates the perception of employees as co-creators of the internal brand, which promotes the democratization of organizations and includes the four Ps of the marketing mix.

Details

Employee Relations: The International Journal, vol. 46 no. 2
Type: Research Article
ISSN: 0142-5455

Keywords

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Article
Publication date: 9 January 2017

Montserrat Yepes-Baldó, Sefa Boria-Reverter, Marina Romeo and Luis Torres

The purpose of this paper is to explore the relationship between corporate social responsibility (CSR), work-life balance (WLB) and effectiveness bycomparing a correlational…

281

Abstract

Purpose

The purpose of this paper is to explore the relationship between corporate social responsibility (CSR), work-life balance (WLB) and effectiveness by comparing a correlational approach, expertons method and uncertain averaging operators (uncertain average [UA], uncertain weighted average [UWA], uncertain probabilistic aggregation [UPA] and uncertain probabilistic weighted averaging [UPWA]).

Design/methodology/approach

Participants were 814 employees from two Chilean companies with different levels of development on CSR policies. The Survey work–home Interaction – Nijmegen for Spanish Speaking Countries and the balanced scorecard were used. Results showed differences between companies with different levels of CSR development on individual effectiveness and relations between WLB and individual effectiveness.

Findings

Expertons methodology and uncertain averaging operators allow more accurate results than correlational statistics.

Originality/value

Expertons method and uncertain averaging operators (UA, UWA, UPA and UPWA) are common in the field of economics and engineering but very innovative in the human resources research, allowing more accurate analyses of workers’ perceptions.

Details

Kybernetes, vol. 46 no. 1
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 24 May 2013

Emili Vizuete Luciano, Anna Maria Gil‐Lafuente, Ana García González and Sefa Boria‐Reverter

The purpose of this study is to develop a model that illustrated how influences are interpreted and then shaped by an economy into its commitment towards corporate social and…

604

Abstract

Purpose

The purpose of this study is to develop a model that illustrated how influences are interpreted and then shaped by an economy into its commitment towards corporate social and environmental responsibility (CSER).

Design/methodology/approach

The paper considers this question: is this possible to find some first and second effects about CSER in 24 sectors of Catalonian economy?

Findings

The analytical model is used in order to develop a conceptual model to explain the forgotten effects or CSER in Catalonia, Spain.

Originality/value

This paper applies the theory of the forgotten effects with the analysis of the causes or external elements to the Catalonian economy and of the effects or reflections that it produces in the sustainability.

Available. Content available
Article
Publication date: 9 January 2017

José M. Merigó, Salvador Linares-Mustarós and Joan Carles Ferrer-Comalat

626

Abstract

Details

Kybernetes, vol. 46 no. 1
Type: Research Article
ISSN: 0368-492X

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