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Article
Publication date: 21 April 2020

Muhammad Khalid Anser, Zahid Yousaf, Muhammad Usman, Seemab Yousaf, Naseem Fatima, Hadi Hussain and Junaid Waheed

The present study aims to develop a strategic business performance (SBP) model for larger firms by examining the mediating role of structural flexibility in the network…

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Abstract

Purpose

The present study aims to develop a strategic business performance (SBP) model for larger firms by examining the mediating role of structural flexibility in the network capability–SBP link, as well as testing the moderating role of entrepreneurial orientation in the relationship between structural flexibility and SBP.

Design/methodology/approach

Data were collected from 929 senior managers/owners of large textile sector firms operating in Pakistan. Regression and bootstrapping techniques were used to test the proposed relationships.

Findings

The results revealed that network capability positively shapes firms' structural flexibility, which, in turn, helps firms achieve SBP. The present work also showed that entrepreneurial orientation strengthens the positive relationship between structural flexibility and SBP.

Research limitations/implications

This study is based on the cross-sectional data, and data were collected from the textile sector firms operating in Pakistan.

Practical implications

The findings suggest that managers should focus on developing firms' network capability, which positively shapes structural flexibility and helps firms achieve SBP. Entrepreneurial orientation can also play an imperative role for strengthening the link between structural flexibility and SBP.

Originality/value

The value of the present work rests on the deeper understanding of the network capability–SBP link that it offered by examining the relationships of the network capability dimensions with SBP through structural flexibility. Moreover, by bringing to the fore firms' entrepreneurial orientation as a moderator of the structural flexibility–SBP relationship, the study provided a new vantage point to uncover the complexities involved in the links between network capability, structural flexibility, and SBP.

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Article
Publication date: 19 May 2020

Seemab Yousaf, Muhammad Khalid Anser, Muhammad Tariq, Sakhawat Ur Rehman Sahibzada Jawad, Sadaf Naushad and Zahid Yousaf

The purpose of this study is to investigate the impact of technology orientation (TO) on firm performance (FP). This study also aims to identify the mediating role of firm…

785

Abstract

Purpose

The purpose of this study is to investigate the impact of technology orientation (TO) on firm performance (FP). This study also aims to identify the mediating role of firm innovativeness (FI) in the relation between TO and FP.

Design/methodology/approach

Quantitative approach has been adopted for analyzing the impact of TO on FP in software houses located in two big cities of Pakistan. Mean, standard deviation, correlation and regression analysis were used.

Findings

Results proved that of TO predicts FP and FI mediate the relationship between TO and FP.

Practical implications

This study used cross-sectional further studies may be conducted using longitudinal research design for achieving in-depth insights.

Social implications

Software houses should focus on TO and innovativeness for improving their performance.

Originality/value

This research guides the way to improve performance TO and innovativeness of software houses based on the empirical results.

Details

World Journal of Entrepreneurship, Management and Sustainable Development, vol. 17 no. 1
Type: Research Article
ISSN: 2042-5961

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Article
Publication date: 14 January 2020

Sakhawat Ur Rehman Sahibzada Jawad, Sadaf Naushad, Seemab Yousaf and Zahid Yousaf

The purpose of this paper is to explore the impact of market orientation on firm performance of software houses and examine the mediating firm innovativeness in the relationship…

284

Abstract

Purpose

The purpose of this paper is to explore the impact of market orientation on firm performance of software houses and examine the mediating firm innovativeness in the relationship between market orientation and firm performance.

Design/methodology/approach

Data were collected from the employees of software houses located in two big cities of Pakistan. Mean, SD, correlation and regression analysis were conducted to check the relationship among variables.

Findings

Results show that the performance of software houses largely depends on firm innovativeness and market orientation.

Research limitations/implications

The authors recommend that further studies are required to test the propositions in longitudinal research design for achieving in-depth insights.

Practical implications

Software houses need to pay more attention toward market orientation and innovativeness.

Originality/value

It has been observed that software houses pay less attention toward market dynamics. This research discusses an implementation approach based on solid theoretical foundations to achieve the firm performance through market orientation and firm innovativeness.

Details

World Journal of Entrepreneurship, Management and Sustainable Development, vol. 16 no. 1
Type: Research Article
ISSN: 2042-5961

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