Muhammad Khalid Anser, Zahid Yousaf, Muhammad Usman, Seemab Yousaf, Naseem Fatima, Hadi Hussain and Junaid Waheed
The present study aims to develop a strategic business performance (SBP) model for larger firms by examining the mediating role of structural flexibility in the network…
Abstract
Purpose
The present study aims to develop a strategic business performance (SBP) model for larger firms by examining the mediating role of structural flexibility in the network capability–SBP link, as well as testing the moderating role of entrepreneurial orientation in the relationship between structural flexibility and SBP.
Design/methodology/approach
Data were collected from 929 senior managers/owners of large textile sector firms operating in Pakistan. Regression and bootstrapping techniques were used to test the proposed relationships.
Findings
The results revealed that network capability positively shapes firms' structural flexibility, which, in turn, helps firms achieve SBP. The present work also showed that entrepreneurial orientation strengthens the positive relationship between structural flexibility and SBP.
Research limitations/implications
This study is based on the cross-sectional data, and data were collected from the textile sector firms operating in Pakistan.
Practical implications
The findings suggest that managers should focus on developing firms' network capability, which positively shapes structural flexibility and helps firms achieve SBP. Entrepreneurial orientation can also play an imperative role for strengthening the link between structural flexibility and SBP.
Originality/value
The value of the present work rests on the deeper understanding of the network capability–SBP link that it offered by examining the relationships of the network capability dimensions with SBP through structural flexibility. Moreover, by bringing to the fore firms' entrepreneurial orientation as a moderator of the structural flexibility–SBP relationship, the study provided a new vantage point to uncover the complexities involved in the links between network capability, structural flexibility, and SBP.
Details
Keywords
Seemab Yousaf, Muhammad Khalid Anser, Muhammad Tariq, Sakhawat Ur Rehman Sahibzada Jawad, Sadaf Naushad and Zahid Yousaf
The purpose of this study is to investigate the impact of technology orientation (TO) on firm performance (FP). This study also aims to identify the mediating role of firm…
Abstract
Purpose
The purpose of this study is to investigate the impact of technology orientation (TO) on firm performance (FP). This study also aims to identify the mediating role of firm innovativeness (FI) in the relation between TO and FP.
Design/methodology/approach
Quantitative approach has been adopted for analyzing the impact of TO on FP in software houses located in two big cities of Pakistan. Mean, standard deviation, correlation and regression analysis were used.
Findings
Results proved that of TO predicts FP and FI mediate the relationship between TO and FP.
Practical implications
This study used cross-sectional further studies may be conducted using longitudinal research design for achieving in-depth insights.
Social implications
Software houses should focus on TO and innovativeness for improving their performance.
Originality/value
This research guides the way to improve performance TO and innovativeness of software houses based on the empirical results.
Details
Keywords
Sakhawat Ur Rehman Sahibzada Jawad, Sadaf Naushad, Seemab Yousaf and Zahid Yousaf
The purpose of this paper is to explore the impact of market orientation on firm performance of software houses and examine the mediating firm innovativeness in the relationship…
Abstract
Purpose
The purpose of this paper is to explore the impact of market orientation on firm performance of software houses and examine the mediating firm innovativeness in the relationship between market orientation and firm performance.
Design/methodology/approach
Data were collected from the employees of software houses located in two big cities of Pakistan. Mean, SD, correlation and regression analysis were conducted to check the relationship among variables.
Findings
Results show that the performance of software houses largely depends on firm innovativeness and market orientation.
Research limitations/implications
The authors recommend that further studies are required to test the propositions in longitudinal research design for achieving in-depth insights.
Practical implications
Software houses need to pay more attention toward market orientation and innovativeness.
Originality/value
It has been observed that software houses pay less attention toward market dynamics. This research discusses an implementation approach based on solid theoretical foundations to achieve the firm performance through market orientation and firm innovativeness.