The aim is to explore the impact of new menu labels on consumers' actual meal purchases with a field experiment undertaken in a local restaurant.
Abstract
Purpose
The aim is to explore the impact of new menu labels on consumers' actual meal purchases with a field experiment undertaken in a local restaurant.
Design/methodology/approach
The author used a field experiment in a natural eating environment at a restaurant to investigate the effect of restaurant menu labelling on consumers' meal choices and opinions on the use of nutritional labels on menus. The experiment included control and treatment conditions in which we offered customers unlabelled and labelled menus, respectively. After individuals' dining experience, the data on meal choices and attitudes to menu labelling was collected via a brief questionnaire. The author then performed inferential statistical analysis to test differences between the control and treatment conditions and logistic regression analysis to explore further what predicts the probability of labels being influential on meal choice.
Findings
The study finds that the information provided to the consumers on restaurant menus matters. The more useful the information is perceived by consumers, the more likely the labels will influence their choices. Calorie content and the walking minutes to burn those calories on labels were considered the most useful aspect of the menu labels.
Originality/value
The study contributes to a better understanding of the impact of menu labelling on actual meal purchases, as well as the best way to communicate calorie and nutrient information to consumers. The author also shares her experience designing a field experiment with a restaurateur for future research.
Details
Keywords
Linhai Wu, Guangqian Qiu, Jiao Lu, Minghua Zhang and Xiaowei Wen
The purpose of this paper is to investigate the responsibility that should be taken by different pork supply chain participants to ensure pork quality and safety, with the aim of…
Abstract
Purpose
The purpose of this paper is to investigate the responsibility that should be taken by different pork supply chain participants to ensure pork quality and safety, with the aim of providing some guidance for strengthening the supervision of pork quality and safety.
Design/methodology/approach
The pig farmer survey and the pork consumer survey were conducted in Funing County, Jiangsu Province, using the best-worst scaling (BWS) and a mixed logit model.
Findings
The results showed that the designation of responsibility for ensuring pork quality and safety was of, in descending order, feed producers and suppliers, backyard farmers and farms of designated size, pork processing workshops and companies of and above designated size, slaughterhouses, supermarkets, farmer’s markets, pig transporters, and consumers. Both pig farmers and pork consumers believed that those involved in the initial pork supply chain should take greater responsibility for pork quality and safety.
Originality/value
Allocation of responsibilities across the entire pork industry chain was investigated from the perspective of pig farmers and pork consumers using the BWS and a mixed logit model. The results of this study might explain the unique problems that occur in pork supply chain management in large developing countries like China.
Details
Keywords
Fatih Yazıcıoğlu and Seda Nur Alkan
The purpose of this paper is to make a comprehensive research on serenders including observation, determination and documentation of the architectural details of serender…
Abstract
Purpose
The purpose of this paper is to make a comprehensive research on serenders including observation, determination and documentation of the architectural details of serender. Moreover, computer simulation-based performance evaluation is also planned to be applied in order to make a contribution to architectural, social, cultural and historical sustainability of serender.
Design/methodology/approach
The study employs strategies based on qualitative research techniques and methods. In order to clarify the architectural details of serender structures, literature review and a case study analysis are conducted.
Findings
Within the scope of this paper, the early findings of this ongoing research, which are about the architectural details, are presented regarding the regional characteristics as borders. This part of the study presents the determination of all the original architectural details of serender.
Originality/value
Serenders in Rize, Turkey, have original, architectural, cultural and historical values. However, they have not been preferred to be built and used in recent years. Therefore, the original architectural style, details and construction techniques have started to fade away. These facts highlight the importance of their documentation and preservation in terms of traditional architecture, material and craftsmanship. This study aims to provide comprehensive documents about their architectural characteristics.
Details
Keywords
Seval Kardeş Selimoğlu and Mehtap Altunel
Along with accounting scandals in the past, academics, researchers, and legislators have focused on fraud. The purpose of this study is to examine postgraduate and doctoral…
Abstract
Along with accounting scandals in the past, academics, researchers, and legislators have focused on fraud. The purpose of this study is to examine postgraduate and doctoral studies, articles, and books about forensic accounting and fraud audit published between the years 2008 and 2018 in Turkey. For this purpose, a total of 96 studies have been examined and 35 of these are master’s theses, 10 of them are PhD theses, 45 of them are articles, and six of them are books. These studies were presented in tables as classified. The studies examined in our research are summarized as year they were published, the author, and the scope of the topic and in terms of results. The conclusions of this study can be summarized as follows: (a) the majority of thesis published about forensic accounting and fraud audit are in 2011 and following years. In addition, most of the theses are focused on forensic accounting review rather than fraud audit. (b) Results in the articles reviewed are in the same direction with theses. (c) There are very few books about fraud audit and forensic accounting. One of them is related to fraud audit, while the rest of them are related to forensic accounting and forensic accounting profession. We suggest extending the scope of the study and making to other countries.