Advertising is an important marketing activity, perhaps more important in Saudi Arabia than in other international markets. According to one observer of the Saudi market, Arabs…
Abstract
Advertising is an important marketing activity, perhaps more important in Saudi Arabia than in other international markets. According to one observer of the Saudi market, Arabs are lazy buyers (Sisley, 1980). They need to be pushed into shopping behaviour. In addition, the climatic environment prevailing in the country is not conducive to frequent shopping trips. The high humidity in the air which at times reaches 100 per cent, the frequent sand storms which sometimes last several days, and the scorching hot temperatures which can reach 140 degrees Fahrenheit or more are some of the climatic conditions which force people to abandon shopping plans in favour of staying in the air conditioned atmospheres of their homes. The reluctance on the part of the people in Saudi Arabia toward shopping can be overcome with persuasive and persistent advertising.
Orhan Erdem, A. Ben Oumlil and Secil Tuncalp
Retailing business is greatly affected by the patronage behavioral orientations of shoppers. Understanding these orientations can assist retailers in developing appropriate…
Abstract
Retailing business is greatly affected by the patronage behavioral orientations of shoppers. Understanding these orientations can assist retailers in developing appropriate marketing strategies toward meeting the needs and wants of consumers. One important factor explaining consumer behavioral orientations is their values. Another important factor affecting consumer behavioral orientations is the store image, an image shaped by store attributes. This study examines the linkage between consumer values and the importance of some salient store attributes. Marketing management implications are also discussed.
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Using the supermarket technology in Hong Kong as an example, the article shows that the transference of the retail technology from one market to another is highly dependent on the…
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Using the supermarket technology in Hong Kong as an example, the article shows that the transference of the retail technology from one market to another is highly dependent on the socio‐cultural environment. In effecting an international transfer a retailer may have to be satisfied with an incomplete transfer, proceed in a gradual, evolutionary process and maintain an adaptive interaction with the environment.
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Provides an analysis of the marketing environment for car exportersto Saudi Arabia. Despite the fact that the Kingdom presents lucrativeopportunities for car exporters, Saudi…
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Provides an analysis of the marketing environment for car exporters to Saudi Arabia. Despite the fact that the Kingdom presents lucrative opportunities for car exporters, Saudi Arabia was the second largest market in the world for Japanese car exporters during the early 1980s. Contends that a number of unique social, economic, environmental, demographic and religious factors make this market highly complex. Success hinges on a clear understanding of the market conditions and on emulating some of the innovative marketing tactics of the successful participants.
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Looks at the need for advertisers to communicate their objectives through appropriate messages and, in particular, how targeted consumers interpret, evaluate and remember such…
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Looks at the need for advertisers to communicate their objectives through appropriate messages and, in particular, how targeted consumers interpret, evaluate and remember such messages. Presents a number of case studies where the use of careless advertising resulted in the communication being interpreted in differing ways from the intent and therefore failed to produce the desired response from consumers. Suggests that these examples could help provide some caveats to international marketers, and highlights the need to test response in advance.
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The top executives of 67 companies located in Saudi Arabia were surveyed to determine the importance of 14 sources of marketing information for making industrial purchases. The…
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The top executives of 67 companies located in Saudi Arabia were surveyed to determine the importance of 14 sources of marketing information for making industrial purchases. The study included seven impersonal sources: Arabic magazines and newspapers; English magazines and newspapers; Gulf television; trade shows and exhibitions; billboards; brochures and pamphlets; and direct mail. The study also covered five interpersonal sources: past experience; relatives and family members; friends and colleagues at work; neighbors; and salesmen. The findings of the survey indicate to which sources the top executives attached high importance and which they had mixed feelings about.
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Consumer susceptibility to country of origin effects has been demonstrated in the past. Formulation of a successful export marketing strategy for Saudi Arabia can be assisted by…
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Consumer susceptibility to country of origin effects has been demonstrated in the past. Formulation of a successful export marketing strategy for Saudi Arabia can be assisted by gaining insight into how the Saudi consumers view a particular “made‐in” label. This study examines Saudi consumers' attitudes toward a “made‐in UK” label. The authors also discuss several strategies that can be used to promote the “made‐in UK” label in Saudi Arabia.
This article examines the current status of franchising in SaudiArabia. Despite the fact that Saudi Arabia exhibits some attractivecharacteristics for an intensive penetration of…
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This article examines the current status of franchising in Saudi Arabia. Despite the fact that Saudi Arabia exhibits some attractive characteristics for an intensive penetration of this form of distribution, franchising has made a limited appearance in some major cities of the Kingdom, primarily in the fastfood services area. After reviewing the history of the franchising scene in Saudi Arabia and identifying some of the prominent participants in this area, the article describes a number of problems that could be hindering a more successful exploitation of franchising in the Kingdom. Some practical solutions are also outlined.
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The marketing research scene in Saudi Arabia is investigated, where a number of environmental factors make marketing research a formidable undertaking. Cultural factors, such as…
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The marketing research scene in Saudi Arabia is investigated, where a number of environmental factors make marketing research a formidable undertaking. Cultural factors, such as language, religion and social etiquettes, hamper questionnaire surveys. As sampling frames and accurate maps are not available, probabilistic samples are difficult to construct. The private nature of the local people hinders data collection. In addition, the number of public and private sector organisations with research capabilities are few. Some secondary sources of information in the public sector exist. In light of recent interest in information, the future prospects for a wider diffusion of marketing research in Saudi Arabia look bright.
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Almost three‐quarters of advertising spending in Saudi Arabia goes toprint media. This condition stems from the fact that some importantmedia for developing countries including…
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Almost three‐quarters of advertising spending in Saudi Arabia goes to print media. This condition stems from the fact that some important media for developing countries including cinema, radio, and rental video are not available for placing advertisements. Despite being an important channel for advertising, the print medium has serious problems. These problems include limited circulation, inefficient distribution, lack of readership information, and unreasonable cost of advertising space. After discussing the characteristics of various newspapers and magazines published in Saudi Arabia, places these print advertising media alternatives in proper perspective with respect to their effectiveness.