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Solo travel for leisure and business is increasing. It is therefore timely to conduct research into the experiences of solo tourists. This paper aims to explore one aspect of the solo tourist experience that can be challenging, that of dining alone. This topic has received little attention in the tourism or hospitality literature.

A qualitative approach was adopted and narrative inquiry was selected as the optimum route to obtain detailed and rich accounts of the experiences of solo diners. In-depth interviews of 27 solo tourists were conducted with varying socio-demographic characteristics.

This study shows that though travelling alone is prized by participants, dining alone, especially in the evening, is often discomfiting. Discomfort is caused by the perceived negative judgement of others and is mitigated by the use of various props such as books and mobile phones.

A research agenda is put forward on the aspects of the solo tourist/diner experience.

The paper concludes by asking what can be done to ameliorate the solo dining experience and provides some recommendations to hospitality operators to support this market and improve competitiveness and profitability. The paper shows that inclusive environments can attract multiple market segments and agile restaurants can develop both solo and plural dining experiences.

This paper addresses a topic that has received limited scholarly attention as well as industry engagement despite the growth in solo travel.

The purpose of this paper is to help readers understand the nature of the food supply chain and the way that environmental “costs” are accumulated along its length, with a view to developing more sustainable supply chains from political, social, economic technological and environmental perspectives.

In order to do this, the authors have examined elements of the supply chain starting off by looking at consumer expectations and moving on to the environmental impact of different food types, different production systems, food transport and food waste. A series of calculations looking at the costings for different types of meals, with different environmental credentials, that might be served at different events is included to put some of the more abstract ideas of and environmental cost/benefit into context.

Performing a thorough life cycle analysis of a meal is a very complex and far from certain procedure. It is essential for us to develop our techniques in order to make informed decisions, but in a commercial world probably the best approach is to adopt a broad set of criteria that are likely to give environmental benefits both to the business, the consumer and broader society. In some cases, this may be best achieved by adopting or developing some sort of accreditation scheme or brand.

This paper gives event managers and others involved in the food supply chain context within which to start thinking about more environmentally sound peculiar and of foodstuffs.

This paper represents a broad overview pulling together many sets of original findings from a very diverse interdisciplinary literature base.

Cinco de Mayo celebrations have become more popular in the United States than in Mexico. In the past few decades, this historic day has changed from a regional celebration of Mexican American culture into nationwide Latino/a holiday hijacked by the alcohol industry and other commercial interests. This chapter closely examines the varied ways in which Cinco de Mayo has been represented by U.S. advertisers, marketers, and restaurant owners. Using content analysis of Cinco de Mayo advertisements in magazines, billboards, liquor ads, and store displays from 2000 to 2006, five mediated representations emerged: Mexico's Fourth of July, Mexican St. Patrick's Day, Drinko de Mayo, Sexism in a Bottle, and Mexican Otherness. These representations are anchored in a new racism ideology that emphasizes cultural difference, individualism, liberalism, and colorblindness, which reinforce existing racial inequalities. The implications of the alcohol industry's Cinco de Mayo advertisements is the increased targeting of Latino/a youth from working-class communities with high rates of alcohol-related violent deaths and illnesses.

The case was written using information and data from secondary sources. It describes real people, real companies and the situations experienced by them. It does not use any fictitious names, scenarios or organizations.

The case “Maggie Timoney of Heineken: Shattering the Glass Ceiling and Forging a New Path,” traces the career of Maggie Timoney (Timoney) (she), the CEO of Heineken USA (HU) – a subsidiary of Dutch multinational brewing company Heineken N.V. (Heineken). The case starts by documenting the early life experiences of Timoney that were thought to have shaped her thinking and strategic capability. It then describes in detail the 25+ years of her career at Heineken, wherein she held several senior positions and worked in various global offices of Heineken. Timoney had a leadership style that was transformational, collaborative and inclusive. In 2018, she was made the CEO of HU and consequently, she became the first woman to hold the top position at one of the top five beer companies in the USA.

The case then describes in detail the challenges she faced as the CEO of HU, which led her to formulate various strategies. Timoney brought innovation to Heineken’s core brands to meet customer needs and follow industry trends; diversified into new market segments; served new consumption occasions; and reached out to the customers through novel marketing strategies. Timoney did achieve excellent business results at HU, but the decline in the global beer industry was still a tough challenge. Having broken gender stereotypes and become a role model through her leadership capability, can Timoney put HU on the path of sustainable future growth?

The case is intended for use in teaching the subjects, “Leadership Skills & Change Management,” “Organizational Behavior” and “Organizational Development: Diagnosis and Interventions” in both graduate and postgraduate programs.

Fun means different things to different people and the purpose of this paper is to attempt to answer the question “what is fun at work?”. Given that perceptions of fun differ among people, the answer is that a pluralistic concept of fun best captures different notions of what constitutes fun at work.

The research combines two separate studies. The first is an in-depth ethnographic project involving interviews, participant observations and document collection investigating fun and humour in four different New Zealand companies. The second study extends findings from the first by specifically asking participants to reply to survey questions asking “what is fun at work?”.

Currently fun is described in a variety of ways by researchers using different descriptors for similar concepts. Combining current conceptions of fun with the own research the authors categorize the complex notion of workplace fun into three clear categories: organic, managed and task fun. This tripartite conception of fun combines and extends current models of fun and collates earlier findings into a synthesized model of fun. The investigation found that fun is ambiguous and paradoxical which creates issues for both managers and employees. The authors recognize fun as a multifaceted concept and use paradox theory and the concept of flow to theorize the multilateral fun framework.

The authors find significant implications for managers in regards to creating and fostering fun in the organizational context. Differing perceptions of fun may result in misunderstandings that can negatively impact morale and workplace relationships. A wider conceptualization of fun offers potential for more harmonious and productive workplaces and creates a greater tolerance for competing and paradoxical perceptions of fun.

Current literature on workplace fun uses a variety of descriptors of fun and emphasizes a duality between managed and organic forms of fun. In suggesting a new term “task fun” the authors synthesize earlier conceptions of fun to create an integrated model of fun. The model clearly outlines three overlapping yet paradoxical categories of fun.

World trade has been increasing rapidly and much faster than world output. This study analyzes the trade structures of major dynamic East Asian countries as well as regional subgroups such as ASEAN members and Northeast Asian countries. Emphasis will be on the complementarities that would enhance integration among them through international trade. In addition, potential trade levels for each combination of East Asian countries are estimated by applying the gravity model of trade to the trade flows of21 APEC members, as a reference group. It is estimated to have significant potentiality by regional subgroup, ASEAN or Northeast Asia, and not between the two regional subgroups. However, the potential integration between East Asian countries in different regional subgroups is more significant by considering complementarities in trade compared with the results from the basic gravity model. To enhance economic cooperation between East Asian countries, expanding relationships such as inter-industry trade in natural resources trade and industrial goods between the regional subgroups needs to occur. They should also utilize complementary relationships from intra-industry trade in industrial goods such as electric and electronic equipment, related parts and accessories. And they should focus on the implementation of trade facilitation measures based on global standards.

The purpose of this exploratory study is to examine the sponsorship of a gay and lesbian sports event, and whether this differs from the sponsorship of more mainstream sports events. This is achieved by focusing on one particular non-mainstream sport and event, the Gay Softball World Series. It concludes that nonmainstream sports, such as gay and lesbian softball, have become a significant and legitimate, if problematic, cultural force and a desirable magnet for sponsors as corporations attempt to reach new target groups.