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Article
Publication date: 9 July 2021

Jasmine A.L. Yeap, Say Keat Ooi, Husna Ara and Muhamad Faizal Said

This study aims to identify the key variables which determine intentions to visit coffee/tea tourism plantations particularly those adopting sustainable practices. Also, this…

Abstract

Purpose

This study aims to identify the key variables which determine intentions to visit coffee/tea tourism plantations particularly those adopting sustainable practices. Also, this study ascertained the perception of risk in travelling due to the fear of Covid-19 on travel intentions to such coffee/tea tourism destinations.

Design/methodology/approach

Using the theory of planned behaviour as a basis for this study’s framework, data was gathered from 302 eco-conscious Generation Y and Z consumers via an online survey. Partial least squares were then applied to analyse the data.

Findings

Learning and relaxation motives were important in determining consumers’ attitudes towards sustainable coffee/tea tourism. The intention to engage in sustainable coffee/tea tourism is most strongly affected by the risk of travelling, followed by attitude.

Research limitations/implications

The addition of contemporary variables was given to the theory of planned behaviour’s core constructs to better reflect consumers’ attitude and behaviour towards a growing form of tourism under unprecedented times.

Practical implications

Travel or tourism operators will have first-hand insights on the factors that drive intentions to visit sustainable coffee and tea destinations, thus enabling more strategic action to be undertaken to reach the targeted young consumers.

Originality/value

This study examines young, environmental-conscious consumers’ perspectives on novel travel destinations which adopt sustainable practices. Risk in travelling was assessed which is necessary given Covid-19 has severely disrupted consumers’ travel patterns.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 15 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 13 May 2024

Say Keat Ooi, Jasmine A.L. Yeap, Shir Li Lam and Gabriel C.W. Gim

Mobile health (mHealth) technologies, in particular, have been sought after and advocated as a means of dealing with the pandemic situation. Despite the obvious advantages of…

Abstract

Purpose

Mobile health (mHealth) technologies, in particular, have been sought after and advocated as a means of dealing with the pandemic situation. Despite the obvious advantages of mHealth, which include monitoring and exchanging health information via mobile applications, mHealth adoption has yet to take off exponentially. Expanding on the unified theory of acceptance and use of technology (UTAUT) model, this study aims to better comprehend consumers’ receptivity to mHealth even after the pandemic has subsided.

Design/methodology/approach

Through purposive sampling, data were collected from a sample of 345 mobile phone users and analysed using partial least squares structural equation modelling (PLS-SEM) and artificial neural networks (ANN) capture both linear and nonlinear relationships.

Findings

Effort expectancy, performance expectancy, social influence, pandemic fear and trustworthiness positively influenced mHealth adoption intention, with the model demonstrating high predictive power from both the PLSpredict and ANN assessments.

Research limitations/implications

The importance–performance map analysis (IPMA) results showed that social influence had great importance for mHealth uptake, but demonstrated low performance.

Practical implications

Referrals are an alternative that policymakers and mHealth service providers should think about to increase uptake. Overall, this study provides theoretical and practical insights that contribute to the advancement of digital healthcare, aligning with the pursuit of Sustainable Development Goal 3 (SDG 3) (good health and well-being).

Originality/value

This study has clarified both linear and nonlinear relationships among the factors influencing intentions to adopt mHealth. The findings from both PLS and ANN were juxtaposed, demonstrating consistent findings.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 2 December 2020

Say Keat Ooi, Jasmine A.L. Yeap and Zoann Low

Customers nowadays would expect more than just the sales process. As loyal customers are crucial for businesses, research indicates that engaged consumers exhibit greater loyalty…

1191

Abstract

Purpose

Customers nowadays would expect more than just the sales process. As loyal customers are crucial for businesses, research indicates that engaged consumers exhibit greater loyalty to brands. Despite its significance, consumer brand engagement (CBE) remains a concept worth deeper investigation. Building on the cognitive-affective-conative (CAC) model, this paper aims to address this lacuna by examining the precursors of CBE and tests CBE as a higher-order construct consisting of three formative dimensions, namely, cognitive processing, affection and activation.

Design/methodology/approach

Using a non-probability purposive sampling method, data was collected from a sample of 237 Malaysian consumers who subscribe to any of the local telco service providers. Data was then analysed using the partial least squares structural equation modelling (PLS-SEM) technique.

Findings

Communication effectiveness, core service quality and corporate social responsibility strategy are important determinants that explain consumers’ brand engagement. Furthermore, it was found that CBE prompts consumer satisfaction, which then leads to brand loyalty towards a telco service provider. Additionally, confirmatory tetrad analysis reassured CBE as a formative construct.

Research limitations/implications

CBE should be best assessed as a higher-order reflective formative construct composed of cognitive processing, affection and activation.

Practical implications

Telco companies seeking to attain brand loyalty and consumer satisfaction should ensure that their customers are engrossed, inspired and energized in their interaction with the brands.

Originality/value

Drawing on the CAC model, this study contributes to consumer marketing literature by filling the gap regarding the precursors and outcomes of CBE. In addition, the multidimensionality of CBE as a higher-order reflective formative construct was established.

Details

European Business Review, vol. 34 no. 1
Type: Research Article
ISSN: 0955-534X

Keywords

Open Access
Article
Publication date: 14 November 2023

Yusuf Adeneye, Shahida Rasheed and Say Keat Ooi

This study aims to examine the relationship between financial inclusion, CO2 emissions and financial sustainability across 17 African countries.

Abstract

Purpose

This study aims to examine the relationship between financial inclusion, CO2 emissions and financial sustainability across 17 African countries.

Design/methodology/approach

Data were sourced from the World Development Indicators for the period 2004-2021. The study performs the principal component analysis, panel fixed effects model and quantile regression estimations to investigate the relationship between financial inclusion, CO2 emissions and financial sustainability.

Findings

The study finds that an increase in automated teller machine (ATM) penetration rate, savings and credits increases CO2 emissions. Findings also reveal that financial sustainability reduces financial inclusion, with significant negative effects on the conditional mean of CO2 emissions and the conditional distribution of CO2 emissions across quantiles.

Originality/value

This study is beneficial for policymakers, particularly in the age of digitalization and drive for low-carbon emissions, to develop green credits for energy players and investors to take up renewable and green energy projects characterized by high levels of carbon storage and carbon capture. Further, the banking sector’s credits and liquid assets should be used to finance alternative banking energy-related equipment and services, such as solar photovoltaic wireless ATMs, and fewer bank branches.

Details

IIMBG Journal of Sustainable Business and Innovation, vol. 1 no. 2
Type: Research Article
ISSN: 2976-8500

Keywords

Article
Publication date: 17 August 2021

Gabriel C.W. Gim, Say Keat Ooi, Siau Teng Teoh, Hui Ling Lim and Jasmine A.L. Yeap

Sustainable development concern, coupled with changes in the talent landscape, has led to a heightened focus on green human resource management (GHRM). Drawing on attribution…

2662

Abstract

Purpose

Sustainable development concern, coupled with changes in the talent landscape, has led to a heightened focus on green human resource management (GHRM). Drawing on attribution theory and conservation of resources theory, this study examined GHRM, leader–member exchange (LMX) and core self-evaluations (CSE) in relation to work engagement together with human resource management (HRM) performance attributions as a mediator.

Design/methodology/approach

Partial least squares structural equation modelling (PLS-SEM) was used to analyse the data collected from 110 respondents working in ISO 14001 certified organisations in Malaysia.

Findings

Results revealed that GHRM and LMX were positively related to HRM performance attributions that were intended to improve employee performance. However, CSE was not found to be related to HRM performance attributions. Consequently, HRM performance attributions were positively related to work engagement. Furthermore, GHRM and LMX had positive indirect effects on work engagement through HRM performance attributions as a mediator.

Research limitations/implications

Since the data collected were from Malaysia only, it limits the generalisability of the results to other regions.

Practical implications

The findings suggest that organisations should adopt GHRM and train its leaders to forge stronger social bonds with their subordinates to elicit higher work engagement by positively influencing employee attributions on the motives of HRM practices.

Originality/value

This study contributes to the acknowledged gap on GHRM and HRM attributions by examining the non-green employee outcomes of GHRM and the antecedents of HRM performance attributions. This study also contributes by integrating attribution theory with conservation of resources theory to provide the mediation mechanism in linking GHRM and LMX towards higher work engagement through HRM performance attributions as a mediator; thus empirically illustrating the resource gain spirals.

Article
Publication date: 21 June 2019

Jasmine A.L. Yeap, Kim Sheinne Galzote Ong, Emily H.T. Yapp and Say Keat Ooi

The purpose of this paper is to understand the process that leads to the revisit intentions of young domestic travellers to Penang for its multi-ethnic street food based on the…

2009

Abstract

Purpose

The purpose of this paper is to understand the process that leads to the revisit intentions of young domestic travellers to Penang for its multi-ethnic street food based on the ABC model of attitudes and the theory of consumption values.

Design/methodology/approach

Data were collected online from 305 local Generation Y and Z travellers via a purposive sampling method and analysed using SmartPLS v.3.2.6.

Findings

Taste value had the most salient effect on attitude towards Penang street food followed by emotional value. The impact of attitude on the intention to revisit Penang for its street food is mediated by place attachment.

Practical implications

Apart from ensuring the authentic taste of multi-ethnic street food is preserved, campaigns crafted to boost street food tourism should communicate how eating street food can manifest in feelings of enjoyment, pleasure and excitement to the young travellers as well as highlight the identity of the place as an incomparable street food destination.

Originality/value

This study demonstrates that continuous revisits to a destination for street food is affective-driven with the significant role of place attachment as a mediator and the intangible force of emotional value (apart from taste value) influencing attitude towards street food.

Details

British Food Journal, vol. 122 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 3 June 2014

Azlan Amran and Say Keat Ooi

This paper aims to illustrate the emerging trend and importance of sustainability reporting, and proposes that stakeholder engagement helps gain insights into this rising trend to…

10161

Abstract

Purpose

This paper aims to illustrate the emerging trend and importance of sustainability reporting, and proposes that stakeholder engagement helps gain insights into this rising trend to better understand stakeholder concerns. Pressure for sustainable business practices continues to rise.

Findings

Pressure from stakeholders compels businesses to prove their governance effectiveness, accountability and transparency through corporate sustainability disclosure. To cater to diverse stakeholder needs and achieve continuous improvement, it is important that businesses engage with targeted stakeholders and obtain meaningful feedback on their sustainability performance and reporting processes, which helps to meet stakeholders’ demands and improves businesses’ future sustainability agenda.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 30 no. 7
Type: Research Article
ISSN: 0258-0543

Keywords

Abstract

Details

International Journal of Manpower, vol. 43 no. 3
Type: Research Article
ISSN: 0143-7720

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