Savaş Evren, Emine Şimşek Evren and A. Celil Çakıcı
The purpose of this study is to determine the optimum stimulation levels (OSLs) of cultural tourists within the context of their novelty seeking tendencies and to determine…
Abstract
Purpose
The purpose of this study is to determine the optimum stimulation levels (OSLs) of cultural tourists within the context of their novelty seeking tendencies and to determine whether their OSLs have a moderating effect on the relationship between their satisfaction and revisit intentions.
Design/methodology/approach
To collect data, an online survey was conducted for Turkish cultural tourists (n = 563) in May 2018, and the data were analysed with PROCESS by Hayes.
Findings
The study’s findings demonstrated that Turkish cultural tourists were high-level novelty seekers and that novelty seeking has a moderating effect on the relationship between their satisfaction and short-term revisit intentions.
Originality/value
This study contributes to the literature by revealing the moderator effect of novelty seeking tendency on the relationship between satisfaction and revisit intention within the scope of cultural tourism, which has not been examined before.
Details
Keywords
Solmaz Filiz Karabag and Christian Berggren
Several studies of the telecommunications industry have focused on government regulation and structural conditions, suggesting that initial order of entry and network effects…
Abstract
Purpose
Several studies of the telecommunications industry have focused on government regulation and structural conditions, suggesting that initial order of entry and network effects create strong first‐mover advantages for GSM companies. This paper seeks to change the focus to managerial capabilities and to investigate how an early mover on the Turkish market manages the phase of vigorous competition following the early‐regulated period.
Design/methodology/approach
The paper is a case study of one leading firm in the context of the Turkish telecommunications market development. The most important sources for data are Telepati Telekom Journal, Turkcell Annual Reports, Telecommunications Authority of Turkey's publications, the reports of investment institutions, web pages of operators, and previous publications about the Turkish telecom industry.
Findings
The paper finds that the early mover, Turkcell, has used a mix of differentiated marketing strategies, innovative and diversified product development and increased service quality to defend its position in an era of increased competition with new operators, a high number of pre‐paid customers and number portability.
Originality/value
On the basis of this case, the paper argues that studies of the telecommunications industry need to expand their analyses of industry structures to also include firm‐specific strategies and management capabilities.