Analyses the wide range of issues to be considered when launching a new product development programme. Stresses the importance of new product development in taking a successful…
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Analyses the wide range of issues to be considered when launching a new product development programme. Stresses the importance of new product development in taking a successful company forward. Discusses the risks involved – in the marketplace four out of five new products result in failure. Examines options for where a new product development department should fit into the company – e.g. in the marketing department, in the technical department or as a stand‐alone department. Outlines the advantages and disadvantages of using an external consultant to advise on the setting up of new product development or relying on existing staff. Stresses the importance of analysis and feedback from any methods used. Concludes there is no ideal new product organisation – what's best for one firm might not be best for another. Asserts that in reality, a range of new product organisations can be found, and tailored to meet individual needs.
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The effectiveness of the whole product development process is limited by the quantity and quality of new ideas uncovered. New idea inputs surface haphazardly when no systematic…
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The effectiveness of the whole product development process is limited by the quantity and quality of new ideas uncovered. New idea inputs surface haphazardly when no systematic procedure exists to uncover them. As a consequence, the unorganised company may find itself developing products of only marginal promise. A systematic approach to comparative product ideas is especially important in industries with short product life cycles, such as the packaged drug business. An “inventory” of new product ideas is needed to produce a series of overlapping profit waves to insure growth and a regular cash flow. The high mortality rate of product ideas also argues for having a large pool of ideas to draw on.
This paper examines the nature and extent of organisational adaptation of international marketing involvement. The domestic and international marketing strategies of firms are…
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This paper examines the nature and extent of organisational adaptation of international marketing involvement. The domestic and international marketing strategies of firms are compared. The results demonstrate significant differences between the domestic and international marketing operations of firms, including the product market strategies and the commitment of human resources.
Bhagaban Panigrahi, Fred O. Ede and Stephen Calcich
Data collected from 202 large and 92 small consumer goods manufacturing firms were analysed to examine the perceptions and experiences of these companies with test marketing as…
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Data collected from 202 large and 92 small consumer goods manufacturing firms were analysed to examine the perceptions and experiences of these companies with test marketing as part of their new product development strategy. Seventy six per cent of the large companies and twenty four per cent of the small firms in the study test marketed their new products before full‐scale introduction. Chi‐square analysis indicated a relationship between firm size, type of business/industry, the scope of marketing operations, and whether the firm conducted test marketing or not. Cost, time constraints, and the generic nature of the product were the most prominent reasons cited by all firms for not conducting test marketing. In addition, small firms cited their size as amajor reason they did not engage in test marketing.
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Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover…
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Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.
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In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of…
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In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.
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Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American…
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Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.
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Notes that the New Testament provides a classic case of international marketing strategies in conflict, as well as clues to modern international management. Looks at the…
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Notes that the New Testament provides a classic case of international marketing strategies in conflict, as well as clues to modern international management. Looks at the development of the organization left behind by Jesus Christ in terms of characters such as Peter and Saul and factors such as ethnic niching and the rise of the organization as a multinational. Considers historical events from the New Testament in terms of modern management thinking and concludes that the analogy is helpful in determining modern international management strategy.
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There was a time in the tide of men, when ‘offshore’ jurisdictions were known as ‘tax havens’, when ‘money laundering’ was an unknown phrase, when ‘insider dealing’ was sport…
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There was a time in the tide of men, when ‘offshore’ jurisdictions were known as ‘tax havens’, when ‘money laundering’ was an unknown phrase, when ‘insider dealing’ was sport, when ‘bank secrecy’ was applied only to Switzerland, and when far flung islands offered only sun, sand and an exotic holiday experience.
The US fossil fuel industry is vulnerable to opposition from other sectors of the ruling class. Non-fossil fuel capitalists might conclude that climate breakdown jeopardizes their…
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The US fossil fuel industry is vulnerable to opposition from other sectors of the ruling class. Non-fossil fuel capitalists might conclude that climate breakdown jeopardizes their interests. State actors such as judges, regulators, and politicians may come to the same conclusion. However, these other elite actors are unlikely to take concerted collective action against fossil fuels in the absence of growing disruption by grassroots activists. Drawing from the history of the Obama, Trump, and Biden presidencies, I analyze the forces determining government climate policies and private-sector investments. I focus on how the climate and Indigenous movements have begun to force changes in the behavior of certain ruling-class interests. Of particular importance is these movements' progress in two areas: eroding the financial sector's willingness to fund and insure fossil fuels, and influencing judges and regulators to take actions that further undermine investors' confidence in fossil fuels. Our future hinges largely on whether the movements can build on these victories while expanding their base within labor unions and other strategically positioned sectors.