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This study aims to investigate the level of empowerment of rural women organic farmers through the Total Observed Score of a Statement-Revised scale (TOSS-R).

In doing so, exploratory factor analysis is used to investigate the factorial structure of the 8-dimensional TOSS scale. Further, first and second-order confirmatory factor analysis is used to confirm the construct reliability and model adequacy of TOSS-R. The data has been collected from 314 women organic farmers from four selected districts (Nayagarh, Khurda, Boudh, and Ganjam) of Odisha based on 2022 records from the Directorate of Horticulture.

The results showed that the TOSS-R is showing better model adequacy compared (CMIN/df = 2.031, RMSEA = 0.073, SRMR = 0.064) to the earlier TOSS scale (CMIN/df = 2.697, RMSEA = 0.840, SRMR = 0.096). Further in the analysis of the overall empowerment, the TOSS-R scale determined that 49.60% of women are highly empowered, 44.58% are moderately, and 5.73% are less empowered.

The study emphasizes that the policymakers should establish a local capacity to promote gender equity in land titling such that women irrigators will be officially labelled as “farmers”, thereby bringing them under government scheme that is exclusively granted to women farmers.

The study’s novelty lies in a more comprehensive model of determining the empowerment of women organic farmers which has the capability to determine the constraints of the women failing to be empowered in the farming sector.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-09-2023-0693

Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It contributes to 48% of India's exports and provides employment to 110 million people. As a result, it is critical to evaluate the obstacles, expose them and find a way to overcome the crisis due to the pandemic. The study aims to analyse the impact of financial and non-financial measures for the revival of MSME and its impact on firm sustainability and future opportunity as perceived by MSME owners/heads during the COVID-19 outbreak.

This study, based on a cross-sectional survey of 197 export-oriented Indian MSMEs, attempts to investigate covid crisis mitigation strategies/measures in the context of the COVID-19 crisis. The confirmatory factor analysis (CFA) model was applied to check model fit, and structural equation modelling (SEM) was employed for data analysis.

The results of this study show the financial and non-financial revival measures such as firm revival, marketing training, customer relationship management (CRM), financial incentive and firm support, extending worker social security and financial access and price control positively impact MSMEs' business sustainability and future opportunity as perceived by the respondents that lent good support to the hypothesis.

The study emphasizes management in association with government and financial institutions to design short-term as well as long-term strategies that may enhance their sustainability in the market. MSMEs are being forced to reassess their business strategy and modify their operating model as a result of the uncertain/unpredictable climate. Many levels of strategy aid in revitalizing the company and providing future possibilities to move forward if the government schemes positively impact the perception of entrepreneurs. Further, the study identifies the immediate measures to tide over the crisis over this sector and then furnishes recommendations for closing the identified gaps in the present understanding.

The impact of COVID-19 on Indian MSMEs and how these MSMEs are dealing with it are highlighted in this paper, which is quite scarce and insufficient to cover the gap. It also provides a comprehensive view of firm sustainability and perceived opportunity among MSMEs.