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Article
Publication date: 9 October 2017

Sarishma Sharma and Khushdeep Dharni

The purpose of this paper is to study the status and trend of intellectual capital disclosures by selected companies in India. Three categories of intellectual capital disclosures…

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Abstract

Purpose

The purpose of this paper is to study the status and trend of intellectual capital disclosures by selected companies in India. Three categories of intellectual capital disclosures across six industry groups were measured. The relation of the three categories of disclosures, i.e. human capital, relational capital and structural capital disclosures with the measures of organisational performance such as sales, R&D, R&D intensity, net profit and export intensity has also been studied.

Design/methodology/approach

Based on National Industrial Classification 2008, six sectors, namely pharmaceutical, basic metals, industrial manufacturing, energy, financial services and information technology were included in the study and 20 companies were selected from each sector based on the availability of data from 2004-2005 to 2013-2014, thus, making a sample of 1,200 firm-years. For collecting the data, a list of keywords related to various dimensions of intellectual capital was prepared and the count of keywords was searched in the annual reports of the companies.

Findings

Significant and positive trend coefficients were found in the majority of the sectors. Analysis revealed that trend coefficients differed across various sectors indicating the presence of sector specificity. Results of trend analysis reveal that structural capital-related disclosures have stagnated in case of pharmaceutical sector after hitting the peak. Significant variations were found across sectors in terms of all three types of intellectual capital disclosures. Results of study empirically support the fact that intellectual capital disclosures tend to increase with size of the organisation.

Research limitations/implications

As data have been collected from annual reports of the companies, the accuracy of the findings is limited to the accuracy of the reported data.

Originality/value

The study is an original piece of work. This study provides an insight into the disclosure trend of intellectual capital in an emerging economy.

Details

Journal of Intellectual Capital, vol. 18 no. 4
Type: Research Article
ISSN: 1469-1930

Keywords

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Article
Publication date: 11 April 2023

Damianos P. Sakas, Nikolaos T. Giannakopoulos and Panagiotis Trivellas

The purpose of this paper is to examine the impact of affiliate marketing strategies as a tool for increasing customers' engagement and vulnerability over financial services. This…

1361

Abstract

Purpose

The purpose of this paper is to examine the impact of affiliate marketing strategies as a tool for increasing customers' engagement and vulnerability over financial services. This is attempted by examining the connection between affiliate marketing factors and customers' brand engagement and vulnerability metrics.

Design/methodology/approach

The authors developed a three-staged methodological context, based on the 7 most known centralized payment network (CPN) firms' website analytical data, which begins with linear regression analysis, followed by hybrid modeling (agent-based and dynamic models), so as to simulate brand engagement and vulnerability factors' variation in a 180-day period. The deployed context ends by applying the cognitive modeling method of producing heatmaps and facial analysis of CPN websites to the selected 47 vulnerable website customers, for gathering more insights into their brand engagement.

Findings

Throughout the simulation results of the study, it becomes clear that a higher number of backlinks and referral domains tend to increase CPN firms' brand-engaged and vulnerable customers.

Research limitations/implications

From the simulation modeling process, the implication for backlinks and referral domains as factors that enhance website customers' brand engagement and vulnerability has been highlighted. A higher number of brand-engaged website customers could mean that vulnerable categories of customers would be impacted by CPNs' affiliate marketing. Improving those customers' knowledge of the financial services utility is of utmost importance.

Practical implications

The outcomes of the research indicate that online banking service providers can increase their customers' engagement with their brands by adopting affiliate marketing techniques. To avoid the increase in customers' vulnerability, marketers should aim to apply affiliate marketing strategies to domains relevant to the provided financial services.

Originality/value

The paper's outcomes provide a new approach to the literature, where the website customer's brand engagement comes out as a valuable metric for estimating online banking sector customers' vulnerability.

Details

International Journal of Bank Marketing, vol. 42 no. 6
Type: Research Article
ISSN: 0265-2323

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