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Article
Publication date: 30 November 2012

Sarah Wellard

The purpose of this paper is to provide a new perspective on the importance of grandparenting relationships and to highlight the continuing importance of intergenerational…

374

Abstract

Purpose

The purpose of this paper is to provide a new perspective on the importance of grandparenting relationships and to highlight the continuing importance of intergenerational exchange across the life course.

Design/methodology/approach

The paper draws on research from diverse fields including child welfare, gerontology and demography and journalistic sources, presenting an evidenced argument of the importance of grandparenting in contemporary families.

Findings

The paper argues that the role of grandparents in family life is becoming more important as a result of demographic changes, and that grandparents offer a huge resource to families. Older people generally find their role as grandparents rewarding and that this contributes to wellbeing and reduced risk of loneliness.

Originality/value

The paper provides a new perspective on the role of older people as grandparents.

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Article
Publication date: 30 November 2012

Stephen Burke

428

Abstract

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Quality in Ageing and Older Adults, vol. 13 no. 4
Type: Research Article
ISSN: 1471-7794

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Article
Publication date: 1 March 1939

W.C. BERWICK SAYERS

THE spirit of American librarianship is the admiration of the world. To some extent also the wonder, because the pioneers there were of the same substance in general as those who…

24

Abstract

THE spirit of American librarianship is the admiration of the world. To some extent also the wonder, because the pioneers there were of the same substance in general as those who founded Australia and New Zealand. Yet in the United States the “library idea” developed, slowly at first indeed as everywhere else, but in the nineties and the first decade of this century with a verve and liberality which outpaced us all; while, in our Dominions, it grew relatively much more slowly and always braked by the European idea that a lending library ought not to be free. A divided philosophy it seems. In America the axiom has been accepted that reading is culture and in it is included the culture of the imagination through works of all kinds, even fiction; and that this is to be dispensed, as education is, freely and at public cost. In continental Europe, and through it conveyed in some way to the Dominions, our axiom has been that reading may indeed be culture, but its relation to education is vague and unproven, and at the best the desire to create readers should stop short at offering them books for use in their homes entirely out of public funds.

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Library Review, vol. 7 no. 3
Type: Research Article
ISSN: 0024-2535

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Article
Publication date: 1 July 1932

ALL the auguries for the Bournemouth Conference appear to be good. Our local secretary, Mr. Charles Riddle, seems to have spared neither energy nor ability to render our second…

26

Abstract

ALL the auguries for the Bournemouth Conference appear to be good. Our local secretary, Mr. Charles Riddle, seems to have spared neither energy nor ability to render our second visit to the town, whose libraries he initiated and has controlled for thirty‐seven years, useful and enjoyable. There will not be quite so many social events as usual, but that is appropriate in the national circumstances. There will be enough of all sorts of meetings to supply what the President of the A.L.A. describes as “the calling which collects and organizes books and other printed matter for the use and benefit of mankind and which brings together the reader and the printed word in a vital relationship.” We hope the discussions will be thorough, but without those long auto‐biographical speeches which are meant for home newspapers, that readers will make time for seeing the exhibitions, and that Bournemouth will be a source of health and pleasure to all our readers who can be there.

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New Library World, vol. 35 no. 2
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 25 December 2020

Sarah J. Kelly and Dymphna Van der Leij

The purpose of this paper is to examine the impact of alcohol sponsorship-linked advertising through esports upon young gaming audiences and how gaming behaviours affect…

1234

Abstract

Purpose

The purpose of this paper is to examine the impact of alcohol sponsorship-linked advertising through esports upon young gaming audiences and how gaming behaviours affect advertising response.

Design/methodology/approach

A cross-sectional survey study was employed to examine the prevalence and nature of alcohol advertising in esports, and the impact of esports participation upon young audiences' consumption and preferences concerning alcohol. Survey data were collected from 976 young Australian gamers aged between 16 and 34 years (58.9% male) using online questionnaires.

Findings

Results revealed a vulnerability to alcohol sponsorship and advertising among 25 to 34-year-old and heavy gamer cohorts. As predicted, heavy gamers were more receptive to alcohol advertising in terms of awareness, preference and consumption while gaming than casual gamers.

Practical implications

This research advances theories of consumer behaviour and advertising exposure situated in a new landscape of converging virtual and real experiential marketing. It also provides much-needed evidence to guide marketing strategy to the next-generation audiences and regulation of new and burgeoning digital platforms. Our research also highlights a need for policy to address the burgeoning, largely unregulated nature of online gaming.

Originality/value

This research provides the first empirical evidence of the impacts of alcohol-linked sponsorship in esports upon young playing and streaming audiences. It informs marketing strategy and policy in relation to the rapidly growing, potentially vulnerable online competitive gaming audience.

Details

Marketing Intelligence & Planning, vol. 39 no. 4
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 12 October 2017

P. Monica Chien, Sarah J. Kelly and Chelsea Gill

The purpose of this paper is to identify strategic objectives that can be utilized by non-host communities to leverage the opportunities provided by mega sport events. The unique…

1986

Abstract

Purpose

The purpose of this paper is to identify strategic objectives that can be utilized by non-host communities to leverage the opportunities provided by mega sport events. The unique context and timing of this study facilitates discussion surrounding a particular non-host community and how it can plan relevant objectives to best identify appropriate leveraging mechanisms.

Design/methodology/approach

The study adopted a qualitative approach, drawing upon a case study of Kobe City, Japan, a non-host city of the Tokyo 2020 Olympic Games. Data were collected using diverse sources such as site visits, field notes, newspaper articles, destination marketing materials, archival data from sport and tourism facilities, and workshop with key stakeholders.

Findings

The within-case analysis identified four key objectives a non-host city could utilize to leverage mega sport events, namely, enhancing destination brand equity, integrating leveraging strategies with the existing event portfolio, fostering social capital, and strengthening corporate networks.

Originality/value

Research on event leveraging has typically focused on host cities, while there has been limited research attention on non-host cities. This paper highlights the importance of formulating shared objectives so as to provide a strong focus for relevant stakeholders, guide the deployment of resources, and create effective leveraging strategies. Few studies have focused on the planning of leveraging initiatives.

Details

Marketing Intelligence & Planning, vol. 36 no. 2
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 February 2021

Joseph Ikechukwu Uduji, Elda Nduka Okolo-Obasi and Simplice Anutechia Asongu

The purpose of this paper is to critically examine the impact of a growth enhancement support scheme (GESS) on youth development in informal farm entrepreneurship in Nigeria. Its…

289

Abstract

Purpose

The purpose of this paper is to critically examine the impact of a growth enhancement support scheme (GESS) on youth development in informal farm entrepreneurship in Nigeria. Its special focus is to investigate the impact of the GESS on rural youths’ adoption of new technologies needed to sustainably increase food security in Nigeria.

Design/methodology/approach

This paper adopts a survey research technique, aimed at gathering information from a representative sample of the population, as it is essentially cross-sectional, describing and interpreting the current situation. A total of 800 rural youths were sampled across the six geopolitical zones of Nigeria.

Findings

The result from the use of a bivariate probit model indicates that the GESS has a significant impact on rural youths’ innovations in farming.

Practical implications

This suggests that information and communication technology could provide new opportunities for making farming more interesting and enterprising for rural young people.

Social implications

It implies that while old male and female farmers are less likely to adopt the new farming technologies needed to achieve Nigeria’s agricultural transformation agenda (ATA), a younger generation can help introduce new technologies, while also learning from traditional methods.

Originality/value

This research adds to the literature on informal farm entrepreneurship and rural communities’ debate in developing countries. It concludes that engaging youths in GESS should form the foundation of the ATA in Nigeria, which, in turn, would offer adequate combination of new and traditional solution to address the challenges of food insecurity in Sub-Saharan Africa.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 15 no. 3
Type: Research Article
ISSN: 1750-6204

Keywords

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